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7 tips for delivering high-impact technical SEO audits

Search Engine Land

Drawing from five years of experience conducting audits for prominent U.S. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. These guidelines will help you prioritize high-impact changes, provide actionable advice and leverage AI tools to enhance your audits. Processing. See terms.

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How to transform your website into a continuous marketing powerhouse

Martech

Constructing a high-impact website: Strategic foundations Building a high-impact website requires a nuanced approach, focusing on strategic elements that drive engagement and conversion: Sophisticated homepages : Craft a visually striking and intuitive homepage that attracts and retains visitors by immediately addressing their needs and interests.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

That means, sitewide, that your ecommerce buying experience rivals that of B2C brands: Site navigation and search are clear; Complete product catalogs are available online; Informational content allows customers to self-educate. 3 keys to a great B2B ecommerce experience. Educate buyers on your product—and your brand.

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How to balance competing forces in SEO

Search Engine Land

For such high-caliber sites and clients, the goalposts change entirely. The only way to earn high-value links quickly enough is to do very noticeable things in the real world, like: Sponsoring charities and speaking at educational institutions. High-impact PR stunts and the activity types that connect with an audience.

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How to build an E-E-A-T strategy for local SEO

Search Engine Land

By achieving a high-quality customer experience, a website is duly rewarded with high-impact rankings. Experience: How are you doing? As the newest factor of E-E-A-T , experience emphasizes the customer’s perspective. Few of them connect their blog's editorial calendar with the customer experience.

Trust 138
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How to Come Up with More Winning Tests Using Data

ConversionXL

So in a nutshell, this is how you succeed: Run as many tests as possible at all times (every day without a test running on a page/layout is regret by default), Win as many tests as possible, Have as high impact (uplift) per successful test as possible. Pay attention to what they say and experience. Because you are not your user.

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A 10-Step Process to De-Risk Your Redesign Projects

ConversionXL

It’s also generally cheaper, faster, and more measurable – ESR allows companies to make educated, incremental changes to their existing websites that can be validated. Isolate areas that are known to be high impact, high importance, and focus on them first. Radical redesigns traditionally aren’t.

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