Frequently Asked Questions About CLG Metrics in B2B Marketing
Heinz Marketing
JUNE 25, 2025
Traditional funnel metrics like MQLs or pipeline velocity don’t tell the full story of how your best customers drive long-term growth through retention, expansion, and advocacy. Customer-Led Growth (CLG) requires a new lens for measurement. CLG metrics focus on post-sale impact. What are the KPIs for each stage of the customer journey?
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