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Virtual events: The ultimate marketers’ guide

Martech

Virtual event “networking.” Virtual events also typically feature networking opportunities for attendees and participating exhibitors/sponsors. Much more on networking is here. They eliminate barriers that limit in-person event attendance including travel/entertainment costs and scheduling conflicts.

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8 Mistakes Brands Make With Instagram

Hubspot

The Facebook-owned app was one of the fastest growing major social networks in 2014 , and is now home to more than 300 million accounts. In addition to the network’s impressive growth, users are also highly engaged with the platform. Instagram is quickly turning into the go-to network for brands looking to drive engagement.

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How 13 Brands Are Leveraging Snapchat Discover

Hubspot

More often than not, Snapchat Discover partners are publishing companies or entertainment organizations, This is because these types of brands are already creating content that first with Snapchat's visual-storytelling oriented platform. The Food Network. Examples of Snapchat Discover Stories Published by Brands.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

Autodesk creates 3D design, engineering, and entertainment software, and their biggest challenge is figuring out how to get people to use their trial more. When the network TNT launched in Belgium, they made a pretty big splash. General Electric: Experts. But General Electric is definitely an exception.

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How 10 Companies Use Twitter's Unique Features for Growth

Hubspot

Twitter is an undeniably popular social network -- in fact, the social site is ranked as the 7th most visited website in the world. For instance -- you might know about Trending Topics, but did you know you can figure out which topics are trending in your own personalized social networks, rather than across the web as a whole?

Growth 78
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The Ultimate Guide to Augmented Reality

Hubspot

Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles." AR is now so popular that multiple social networks, businesses, and retailers use the technology. Entertainment and Sports. AR technology was born at Harvard University in 1968. Cameras and Sensors.

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders. Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. She’s also the Board Director for The Capital Network. Smucker Company.

Growth 78