Partners in Excellence

MARCH 9, 2024

I started off with an electrical engineering degree working for a German manufacturer of electromechanical/electronic sub-systems, e.g. tuner/remote controls for TV-sets. Involve trusted people for mutually beneficial solutions. Please let me explain with some anecdotes. Start with the customer in mind and keep learning.

Electrical Engineering 77

Electrical Engineering Sell Electricity Manufacturing 77

Salesforce

JUNE 8, 2022

According to the Occupational Safety and Health Administration (OSHA) , companies that prioritize safety build trust with customers. The agreement gives me peace of mind the generator will keep my home’s heat and electricity on during unexpected outages in the winter. This can lead to new business. 1 on your list of priorities.

Service 98

Service Cross-sell Appointment Electricity 98

ConversionXL

DECEMBER 3, 2018

I worked with a company that manufactured moisture-resistant flooring adhesive. Electrical components might be an integral part of guitar amplifiers. Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year.

Niche 133

Niche B2B Manufacturing Education 133

Salesforce

FEBRUARY 2, 2023

In the second industrial revolution, electricity and other scientific advancements led to mass production. This led to the increasing automation of manufacturing and the disruption of industries including banking, energy, and communications. Plus, designs can be customized to ensure a perfect fit.

Manufacturing 98

Manufacturing Technology Technology Pharmaceutical 98

Hubspot

SEPTEMBER 15, 2014

After all, there are some major benefits to doing so -- an improved company reputation and increased consumer trust, among others. People do business with people they know, like, and trust. Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media.

Electricity 78

Electricity Manufacturing Trust Promote 78

Spiro Technologies

AUGUST 5, 2024

Rick Pozniak : I’ve been in the industrial distribution space my whole life, specifically in electrical distribution, working for some of the bigger guys, Rexel and Sonepar, and doing a lot of digital work there. Is it the manufacturers themselves who are just going to move into dealing with the customers directly?

E-commerce 59

E-commerce Manufacturing Electricity Gaming 59

Search Engine Land

JULY 11, 2023

Examples of businesses in this market are mobile phone industry players and car manufacturers. Monopoly People usually think of monopolies as non-profits like electric or water companies. Awareness stage content on social media channels and SEO is a priority. Oligopoly An oligopoly market means that there’s limited competition.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

Spiro Technologies

APRIL 12, 2023

Joe Shoemaker: Fasteners are a critical part of mostly everything that’s manufactured from the eyeglasses that you happen to be wearing to the chair that you’re sitting in, and a number of instruments and technologies that go on beyond that. At EFG, we manufacture specialty fasteners. Adam Honig: Oh, yeah.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

Joe Shoemaker: Fasteners are a critical part of mostly everything that’s manufactured from the eyeglasses that you happen to be wearing to the chair that you’re sitting in, and a number of instruments and technologies that go on beyond that. At EFG, we manufacture specialty fasteners. Adam Honig: Oh, yeah.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Spiro Technologies

APRIL 21, 2023

So if I’m a ball bearing manufacturer and, and we have customers in the ball bearing business, I don’t mean that like, in a funny way, it’s just something that’s super important. In particular you’re seeing a lot more facilities or manufacturing plants coming up in Mexico. Adam Honig: Gotcha.

Transportation 52

Transportation Manufacturing Territory Education 52

Sales Nexus

JUNE 1, 2022

He’s a manufacturer’s rep and he worked from the home. I went to work at NASA, for a NASA subcontractor as an electrical engineer. You don’t have any manufacturing process. Listen to the Podcast. Alex: How did you get started? What were the first stages of your career? That was cool. No marketing strategy.

Sales 52

Sales CRM Start-ups Cold Call 52

Spiro Technologies

JULY 29, 2022

So from a business perspective, we sell anything through to furniture manufacturers, to somebody who’s repairing or refurbishing a boat. I guess we’re a bit unique from an industry perspective Adam, in that we service a wide variety of markets. So it depends, our customer would determine their favorite textile. Adam Honig: Gotcha.

Sell 52

Sell E-commerce Up-sell Electricity 52

ConversionXL

MAY 8, 2019

One key to transition visitors into purchasers is building trust. Social proof and trust seals can do that at the point of purchase. Content marketing and the “know, like, trust” model. Best-selling author Bob Burg developed the “know, like, trust” model. You can build on the “know, like, trust” model beyond your website.

Closing 131

Closing Electricity Education Non-Profits 131

Hubspot

JUNE 28, 2012

This manufacturer of snow removal equipment (and HubSpot customer!) Now those are some faces I can trust. 10) General Electric. General Electric is a common visitor on our social media rockstar lists, because they inspire you to think outside the box when you're working in a traditionally dull industry. 5) PR 20/20.

B2B 78

B2B Electricity Real Estate B2C 78

Hubspot

MAY 6, 2024

SpaceX, an American aerospace manufacturer. Rivian , an electric vehicle manufacturer. I trusted the platform, but it was somehow a headache. Learn more unicorn statistics in our State of Global Unicorn Startups Report. In the startup world, growth often looks like a scalable product that can have global reach.

Manufacturing 72

Manufacturing Pharmaceutical Technology Technology 72

ConversionXL

JUNE 2, 2020

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. A long time ago, toothpaste manufacturers competed on only a few dimensions, like “freshens breath” and “fights cavities.” Diaper manufacturers had a problem. The differentiation has to come from places other than features.

A/B testing 162

A/B testing X-functional Price Gaming 162

Sales Hacker

JANUARY 21, 2025

Like it’s, uh, it’s very costly because you have a giant manufacturing process and you have physical goods that are in motion and shipped all around onto grocery store shelves. And like almost no beer manufacturer says to themselves, I need to own the entire market of beer. It’s really expensive if you make a mistake.

GTM 102

GTM Gambling B2B E-commerce 102