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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. Product marketers. So, what makes product marketing unique?

Product 101
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96
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Top tips for building a successful brand strategy in 2024 and beyond

Martech

If you’re goal is to capture the largest market share for your product, for example, you need to identify objectives that help establish your company as the industry leader. Tesla’s vision is “to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.”

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Invent a new category, charge more

ConversionXL

Somebody asked me the other day how can they charge more for their product. Like way more than people are used to paying for products in that category. The solution: create a new product category. All you have to do is call your product something else and build a different kind of experience around it. Verizon LTE 4G.

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What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

A flanker brand is a brand a company releases in a product category in which it already has an existing brand. The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. General Electric. Flanker Brand.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." But product innovation isn''t the only benefit of competition. New Year''s, the Super Bowl, a product launch, and so on). Or … was it the competition?

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Buying a Car Won’t Be This Hard Forever — But It Will Be Different

Salesforce

Now, online-only newcomers such as TrueCar and Carvana are gaining market share. In car buying, this translates to made-to-order vehicles and customized add-on products and services. Product recommendations. For example, Mercedes said its fleet will be mostly, if not all electric by 2030. Guided selling.