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What does ‘Real-Time Marketing’ really mean? by Salesforce

Search Engine Land

en wondering, what is real-time marketing? This example shows us the difference between real-time data and real-time marketing. It helps to remember that marketing has two basic modes: Respond : You’re reacting to customers when they’re already engaged. Are we delivering content in seconds? Milliseconds? Even faster?

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Could happy advertisers be the key to connected TV success? by MNTN

Search Engine Land

Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. QR codes: Advertisers can include QR codes in their creative to encourage viewer engagement. For years, CTV and linear television have been battling it out for viewership numbers.

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Could happy advertisers be the key to connected TV success? by MNTN

Martech

Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. QR codes: Advertisers can include QR codes in their creative to encourage viewer engagement. For years, CTV and linear television have been battling it out for viewership numbers.

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Taking our customers’ success to new heights in 2024

Highspot

We still have a lot to accomplish en route to building a generational enterprise software company that not only transforms the way millions work, but does so for tens of thousands of customers worldwide at vast scale, depth, and efficiency. Simultaneously, we anchored on a key principle in our approach – make every customer successful.

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Digital Asset Management and the knowledge gap: Discovery

Martech

If you imagine digital asset management as a chess game, some of us have a base understanding. As stated in the last article, “how many of us do not engage, use and reuse content daily.” ” Simply put, most of us engage with content at various levels every day. All in and en passant.

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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

The San Francisco Bay area has long been the fountainhead of SaaS, and in September India’s SaaS community arrived en masse to drink from the firehose. Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. US companies follow the same model when they start in India.

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Google Ads updates in 2022: The good, the bad, the jury’s still out

Search Engine Land

The last significant shift was the rise of image extensions (now called “assets”), which Google released to desktop en masse at the end of 2021. Currently, image assets include a “dynamic” option that automatically uses the most relevant image from the ad’s destination landing page.

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