Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. We teamed up with him to break down the framework he uses to turn sales teams into predictable, high-performing revenue engines – let’s get into it.

GTM 114

GTM X-functional Pipeline Construction 114

Sales Hacker

JUNE 12, 2024

The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have been there, done that’ to build some of the fastest-growing software companies.

GTM 123

GTM Engineering Growth Cross-sell 123

SaaStr

NOVEMBER 20, 2024

Historically, the burden of customer feedback fell on the solutions engineers and CS architects. A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. You have to listen on the product front and the GTM front.

Product 103

Product GTM Legal Launch 103

Martech

OCTOBER 21, 2024

In both cases, the only solution was to reverse-engineer what was being tracked and reported in Google Analytics, replicate it into a new GTM container and then delete the old GTM container from the site’s code. In another instance, the client had no idea who had set up their Tag Manager account and, as a result, was locked out.

GTM 130

GTM Contract Clients Campaign 130

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Feedback from GTM leaders echoes this notion. The post The State of GTM Jobs: Sales appeared first on GTMnow. to 2 years).

GTM 122

GTM Sales Growth Represent 122

Martech

NOVEMBER 27, 2024

Training people in prompt engineering and system integrations is not enough. Go-to-market (GTM) teams play a key role in delivering value to their organizations. However, this doesn’t mean organizations should focus only on GTM AI strategy. They need a broader, organization-wide strategy with a GTM application.

GTM 119

GTM Teamwork Technology Technology 119

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. That’s just marketing.

GTM 72

GTM X-functional Start-ups Campaign 72

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 121

GTM Growth Referrals Cross-sell 121

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. It’s a tool designed by a designer and engineer, built for themselves originally. Notion has done a good job of this.

GTM 121

GTM Objectives and Key Results Strategic planning Growth 121

Sales Hacker

FEBRUARY 13, 2024

The significance of shifting from traditional ‘predictable revenue engines’ to data-driven, personalized, and intention-focused go-to-market strategies to enhance sales effectiveness. The post GTM 81: Signal-Based Sales and Entering GTM 5.0 6:38) The concept of go-to-market 5.0, including jobs to be done. (12:48)

GTM 114

GTM Go To Market Sales Pipeline 114

SaaStr

NOVEMBER 8, 2024

How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. They’re a creative approach to GTM. The idea for Clay came from the goal of giving the power of programming to more Go-To-Market leaders rather than more technical founders or engineers. That’s the next 12 months.

GTM 107

GTM Growth Campaign Cold Call 107

Sales Hacker

OCTOBER 6, 2023

Thanks for reading The GTM Newsletter! In partnership with Jorge Peñalva , the CEO of Lang.ai , and the team at G2 we’ve built the first framework to implement AI for GTM teams. If your GTM motion is not working today, it’s certainly not going to work with AI. “A See more top GTM jobs here. Let’s get into it.

GTM 120

GTM Finance Technology Technology 120

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As demand generation and ABM converge, it’s clear that B2B marketing is entering a new era of account-based GTM strategies.

GTM 106

GTM Represent Growth Go To Market 106

Sales Hacker

JANUARY 30, 2024

Amit is a Stanford GSB alumnus and has served on its alumni board, and has also studied human-computer interaction and engineering at the University of Minnesota. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 106

GTM UX Finance Growth 106

Sales Hacker

SEPTEMBER 3, 2024

They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. The post GTM 110: Vertical SaaS Secrets and Unlocking Growth with Price’s Law with Dennis Lyandres appeared first on GTMnow.

GTM 123

GTM Growth Price Go To Market 123

Sales Hacker

AUGUST 13, 2024

They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. The post GTM 107: Fueling Growth with AI-Powered Marketing Experiments | Adriana Gil Miner appeared first on GTMnow.

GTM 119

GTM Growth B2C B2B 119

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 123

GTM B2B Growth Strategize 123

Sales Hacker

OCTOBER 25, 2023

Zach Lawryk is currently the Head of Global Solutions Consulting at Rippling , previously the VP of Solutions Consulting at Slack , Director of Sales Engineering at Box , and really began his career in tech at Salesforce as a Sales Engineer in 2005. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 120

GTM Consult Sell Engineering 120

Sales Hacker

AUGUST 6, 2024

They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. The post GTM 106: Mastering the Transition from PLG to PLS with Andrew Johnston appeared first on GTMnow.

GTM 114

GTM Commission Go To Market Growth 114

Sales Hacker

AUGUST 20, 2024

With Vanta Questionnaire Automation, GTM teams can complete security reviews up to 5X faster. They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there.

GTM 120

GTM Pipeline Sales Gaming 120

Sales Hacker

AUGUST 27, 2024

They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. The post GTM 109: Behind the Scenes on Building Braze From 0 to IPO and Incubating 2 Companies with Mark Ghermezian appeared first on GTMnow.

GTM 122

GTM Go To Market Engineering Meeting 122

Sales Hacker

FEBRUARY 6, 2023

You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and In truth, in the face of these potent forces, the static GTM plan never really stood a chance.

GTM 102

GTM Territory Commission Strategize 102

Sales Hacker

APRIL 25, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The future of GTM is AI-powered. Be the quarterback of the deal.

Growth 70

Growth GTM Cross-sell Negotiate 70

Sales Hacker

SEPTEMBER 10, 2024

They dig into your business to understand its current state and the future vision and are relentlessly in pursuit of the very best leaders, sales people, marketers, and engineering talent out there. Every week, a guest joins Scott Barker to dissect their stories – revealing what worked, what didn’t, and how things actually went down.

GTM 119

GTM Growth Sales Consult 119

Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Companies that seamlessly bridge the two unlock incredible scale.

Growth 75

Growth GTM Product Government 75

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. One theme was clear: AI is touching every part of go-to-market.

Cold Call 68

Cold Call GTM Objection handling Sales 68

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Four mistakes companies make when adding GTM to PLG. As your company grows, there is a requirement to add a sales team with a GTM vision. Engineers don’t want to work in marketing.

GTM 111

GTM Price Quota B2B 111

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. But you can’t hide from it, and too many founders are.

GTM 119

GTM Pipeline Growth Quota 119

Sales Hacker

SEPTEMBER 5, 2023

Links and Resources Mel’s LinkedIn: [link] Spekit’s Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 115

GTM Strategize Networking Go To Market 115

Sales Hacker

NOVEMBER 5, 2024

Previously, he founded TalentBin, a talent search engine and recruiting CRM that was acquired by Monster Worldwide in 2014. The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 99

GTM Drivers/motivators Pipeline Sales 99

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Ray Smith: Yeah, so I’m obviously on the kind of engineering or product development side.

GTM 67

GTM X-functional Start-ups Relationship building 67

Sales Hacker

NOVEMBER 14, 2023

What you will learn The importance of leveraging your connections Strategically pulling in every sales team within your org to orchestrate deals How to hire the best AE’s for your company How to be an effective storyteller Optimizing different parts of your funnel in order to extract incremental dollars Highlights (2:57) Sean Marshall’s success attributor (..)

GTM 119

GTM Growth Referrals Contract 119

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!!

Negotiate 88

Negotiate GTM Campaign Growth 88

Sales Hacker

MAY 28, 2024

She holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University. The post GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping appeared first on GTMnow. Prior to Gartner, Kelly led at Rackspace and AMD.

GTM 121

GTM Go To Market B2C B2B 121

Sales Hacker

SEPTEMBER 24, 2024

5:25) Why LinkedIn content creation is an efficient growth engine for startups. (13:29) The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 77

GTM Growth Launch B2B 77

Sales Hacker

SEPTEMBER 19, 2024

For example, if a customer mentions they’re at risk of churning during a call, Attention can automatically loop in a sales director and solutions engineer to ensure that customer receives the full white-glove treatment, reducing churn and keeping your business thriving. Attention also lets you build automated workflows tailored to your needs.

GTM 97

GTM Contact Pipeline Launch 97

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

GTM 81

GTM Cross-sell X-functional Pipeline 81