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Digital advertising automation is here: Are you ready? by Fluency

Search Engine Land

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Here’s an easy way to think about this: Consider how you’d explain the workflow for launching ad accounts to a brand-new member of your team.

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What we can learn from past and present Google algorithm updates

Search Engine Land

In 2012, Google launched knowledge panels. By following our long-standing advice and guidelines to create content for people, not for search engines. However, content created primarily for search engine traffic is strongly correlated with content that searchers find unsatisfying. Does this ring a bell?

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How to safeguard your content strategy in an AI-driven search landscape

Search Engine Land

Search engines, especially Google, are in a constant state of evolution. To prepare for SGE (slated to launch in December 2023), brands can consider these three steps: Discovery Ensure that your valuable content is easily found. Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search.

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3 Tips for Adding AI — and Subtracting the Headache  

Salesforce

At launch, Autodesk’s AI implementation was well received, yet engagement fell over time as the excitement cooled. CIO Alvina Antar emphasized the importance of strategic planning, especially around AI implementation.

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4 communication best practices agencies must employ early in Q4

Search Engine Land

Internal marketing teams don’t plan their strategy around agency meetings. At my agency, we’re working on a strategic planning template that we’ll review quarterly with clients in 2023, but we’ll supplement that by bringing up goals regularly on weekly calls to build the habit and make those conversations second nature.

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Strategies: How to Generate Leads Without Spending Money

Lead Fuze

But don’t worry – it’s more than possible with some creativity and strategic planning. Making Blogs Work: SEO Optimization To maximize exposure in search engine results and attract more organic visitors, it is essential to use SEO strategies when creating blog posts.

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How to Start a Music Marketing Agency: A Comprehensive Guide

Lead Fuze

As an ambitious entrepreneur aiming to make a lasting impression in the music industry, gaining knowledge on how to launch a music marketing agency is essential. ” This will improve visibility on search engines like Google and attract more potential clients searching for these terms. Check out our Ultimate Guide here.

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