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Moving on from search engine optimization to search optimization

Search Engine Land

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But users no longer solely rely on traditional search engines to look up information. I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at search holistically.

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Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics

Search Engine Land

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine. However, the concept of what constitutes a search engine is evolving rapidly.

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Search Engine Land Awards 2023: Complete finalists list

Search Engine Land

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct.

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Salesforce says an internal action caused service outage

Martech

There was a huge outage of Salesforce services today following an internal permission change. As a result, customers were not able to access services for several hours. This is about our public cloud access service,” Shanmugam Chinnasamy, SVP of Salesforce Sales Cloud Engineering, said during a video call with customers.

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LinkedIn to test video ads on streaming services

Search Engine Land

Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers when they watch movies and TV shows.

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2 new Google ad network policy updates

Search Engine Land

Google is updating two new policies for the ad network this month. The Financial products and services policy will be updated to clarify the scope and requirements for the advertisement of cryptocurrency related business and services. Update to Abusing the ad network policy. Update to Abusing the ad network policy.

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Amazon’s ad services revenue rises 26%, bringing in more than $12 billion in Q3

Search Engine Land

billion from its advertising services in the third quarter of 2023. The segment includes: Sales of advertising services to sellers Vendors Publishers Authors Third parties through programs like sponsored ads, display ads and video advertising. The benefits of moving from a single national fulfillment network in the U.S.

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