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NBCUniversal launches comprehensive NBCUnified platform

Martech

At CES, NBCUniversal announced the launch of NBCUnified, a first-party identity platform that pulls together consumer data from across the company’s wide-ranging touchpoints, including premium video content, e-commerce, sports, subscriptions and theme parks. Read next: Best Buy announces in-house ad network. Why we care.

Launch 117
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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. Your target audience scrolls through social media just like the rest of us, looking to be entertained. As more people take action on your posts, it’ll be seen by more people in their networks (especially on LinkedIn).

B2B 109
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Perion launches cookieless identity solution

Martech

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. The post Perion launches cookieless identity solution appeared first on MarTech. Learn more here.

Launch 110
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The latest AI-powered martech news and releases

Martech

PubMatic launched an updated buyer platform powered by generative AI. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

Launch 85
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AI-powered martech releases and news: April 24

Martech

Heres this weeks roundup of AI-powered martech releases and news: Wix.com launched an AI-powered adaptive content application that personalizes website experiences. Tagboard launched Spark AI, designed for content and commerce teams to deliver shoppable moments during live broadcasts and events.

Launch 107
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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

Also, remember that LinkedIn is a professional social network, not a personal one, so keep your personal drama, controversial opinions, politics, etc. Another way to go about it is focusing on entertainment content by making “a lawyer reacts to” type of videos about current events, the latest celebrity dramas, etc.

Referrals 237
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T-Mobile acquires Octopus Interactive rideshare adtech platform

Martech

Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. Current Octopus clients include audio publisher Audible, OTT streaming service Philo and Fox Entertainment, among others.