Martech

NOVEMBER 20, 2023

Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Strategize 106

Strategize Technology Technology Lead generation 106

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. After the event, what happened to all that content? The event team closest to the content has hit their KPIs and moved on to the next event.

Campaign 121

Campaign Relationship building Strategize Pipeline 121

Search Engine Land

OCTOBER 24, 2023

Google has confirmed that it has removed event rich results from showing under search result snippets. This was confirmed at the Google Search Central live SEO event in Zurich today by Ryan Levering of Google during the Q&A session. What happened. Google also dropped indented results as an interface. Why we care.

Click Through Rate 130

Click Through Rate Engineering Start-ups 130

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. You need to be on top of everything all the time and long before the event begins. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. Before that he was V.P.

Management Consulting 106

Management Consulting Consult Follow-up Education 106

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Why even consider event marketing?

Objectives and Key Results 102

Objectives and Key Results Represent Technology Technology 102

G2

APRIL 9, 2024

Virtual events are digital gatherings where people connect through the internet. Users can host them on video conferencing platforms or specialized event software, which makes it easier for attendees to join without spending much – or any – money. The reach you get is tremendous since there are no location constraints.

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Search Engine Land

JANUARY 22, 2024

Google is trialing a new local search box called Nearby Events and Deals. The new SERP feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. Why we care. This feature offers a chance for local businesses to boost conversions.

Promote 115

Promote Conversion Process 115

G2

APRIL 2, 2024

Understand virtual event trends, the evolution of virtual events & the role of technology in the future of the events industry.

Technology 59

Technology Technology Networking 59

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Finding the right data from online events.

Campaign 100

Campaign B2B Education Presentation 100

Search Engine Land

JUNE 29, 2023

This guide explores how to set up and track events and conversions for B2B companies. However, the situation changes when you move on to the next report provided by GA4, the Engagement report , which enables you to analyze events and conversions. By default, the tool offers a wide list of events on our website.

Conversion 99

Conversion B2B GTM Follow-up 99

Hubspot

FEBRUARY 9, 2021

But during your corporate event, you probably don't want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign. As a business, you probably have several corporate events on the horizon, whether it's a team-building event or a seminar. Appreciation Events. Team Building.

Launch 99

Launch Education Strategize Up-sell 99

SaaStr

OCTOBER 17, 2023

Dear SaaStr: How Many Events a Year Should A Startup Founder Attend? So I’d do the following: First, there are usually 1 or 2 top events in your industry. Someone senior should go every year, mainly because the #1 event in the industry is where the top customers, prospects, partners, and other execs are. Here are my learnings.

Niche 95

Niche Meeting Contact Prospecting 95

Search Engine Land

APRIL 4, 2023

Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 in a more programmatic fashion. More details. How it works. exact matches, contains). What it looks like.

Engineering 134

Engineering Conversion 134

The Digital Technology

SEPTEMBER 21, 2023

This blog answers the need of Influencer marketing for virtual events in 2023, strategies, and relationship of top influencer marketing agency vis-a-vis virtual events organising brands. it brought revolutionary changes in … Influencer Marketing for Virtual Events in 2023 Read More »

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Search Engine Land

AUGUST 21, 2023

This is the case with event parameters, which enable us to obtain relevant information about actions taking place on our website. What are event parameters in GA4? In GA4: Events allow you to measure specific user interactions on a website, such as loading a page, clicking on a link or submitting a form.

Territory 91

Territory Follow-up Price Conversion 91

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Lead generation 91

Lead generation Follow-up Negotiate Promote 91

Sales Hacker

SEPTEMBER 13, 2022

Hello Will, xxxxxxx is an event sponsor from Sept 13th – 15th and will be located at Booth #xxx. I wanted to catch up at the event. We’re reaching out to PLG companies to connect at the event. The post Episode 43: Event Season!!! Watch the re-write, and check out the before and after emails below! Let me know!

Growth 75

Growth Start-ups Product Conversion 75

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Transportation 83

Transportation Gambling Networking Technology 83

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Three out of five marketers, however, are eager to re-start in-person events, believing they are better for nurturing customers and driving conversions. Virtual is here to stay.

Promote 85

Promote Meeting Conversion Customers 85

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Territory 72

Territory Legal Up-sell Prospecting 72

The 5% Institute

JULY 18, 2023

When it comes to events, networking takes on a whole new level of importance. Event networking provides a unique platform for individuals to meet face-to-face, establish meaningful connections, and expand their network. Researching Attendees and Speakers Take the time to research the event’s attendees and speakers.

Networking 52

Networking Pitch Follow-up Contact 52

Martech

JULY 16, 2021

The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this summer and fall. The post Answer our survey on attending or exhibiting at in-person events appeared first on MarTech. Please click here to take our 3-minute survey. This is MarTech.

Start-ups 143

Start-ups 143

G2

OCTOBER 29, 2023

Discover the key strategies for successful event data collection, turning attendee insights into actionable results. Unlock your event's potential today.

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Martech

JANUARY 6, 2022

Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. It was the brainchild of Ben Hindman who came from a live events planning background. The post Splash doubles down on virtual and hybrid events appeared first on MarTech.

CRM 100

CRM Launch Product Customers 100

Martech

OCTOBER 9, 2022

Today we’re going to look at Events and Conversions. Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris. Conversions are the most important Events that you have firing and the equivalent of a Goal [in Universal Analytics].”. GA4 counts Events no matter what.

Conversion 96

Conversion Start-ups Customers 96

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital events platforms (DEP) that could hopefully deliver the value once created at in-person events.

Contract 91

Contract Prospecting Presentation Clients 91

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Transportation 76

Transportation Gambling Networking Technology 76

SaaStr

OCTOBER 2, 2023

So we just wrapped our first trifecta year of major events between: SaaStr Annual in SF Bay Area, Europa in London, and APAC in Singapore. We doubled the number of Customers that came YOY, as well of the quality of the attendees, so we’ll double-down on this for next year’s event. So who’s coming with?

Represent 84

Represent Follow-up Prospecting Service 84

Martech

SEPTEMBER 20, 2022

Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. The Event Participation Index, which we last fielded at the end of 2021, asks our readers to rate their likelihood of returning to in-person events in the near and medium-future. Writing off 2022?

Networking 90

Networking Gaming Presentation Prospecting 90

Martech

AUGUST 8, 2022

Since the pandemic started we’ve been tracking how COVID-19 in its many and various manifestations has affected the way marketers attend conferences and other in-person business events through our Event Participation Index. We thought it would be a good time to check in again about your attitudes toward in-person events.

Hospitality 114

Hospitality Sports 114

Search Engine Land

MARCH 30, 2023

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site. This can’t be disabled.

Gaming 88

Gaming Start-ups Follow-up Conversion 88

Salesforce

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.

Launch 98

Launch Drivers/motivators Networking Start-ups 98

SalesBlog!

DECEMBER 21, 2021

I have a sales person that is super busy setting up events, seminars and networking meetings. His presentations are great, never misses a network meeting and he works the event booths like a pro. It’s not that I believe events, seminars and network meetings are a waste of time I just think that the end game has to be clear.

Networking 98

Networking Meeting Commission Gaming 98

SaaStr

JANUARY 11, 2022

Events and trade shows. Let’s talk about why it’s a good investment: Trade shows / events produce a lot of so-called “leads”, but a lot of cr*p leads and long lead time leads. BUT … Any event that is large and spot-on for your product should get you at least one customer. How can it be worth it?

Tradeshows 130

Tradeshows Meeting Pipeline Contact 130

criteria for success

JUNE 21, 2022

Looking for the perfect active listening exercise for your next sales training event? Active listening is a great exercise for sales training events and workshops. Active Listening Exercise for Your Next Sales Training Event. We can help! Here at CFS, we are big believers in group training activities. Collaboration.

Sales 98

Sales Follow-up Clients Closing 98

Martech

MARCH 30, 2022

Paramount+ series Star Trek Picard, Season 2 premiere virtual event. During the height of the COVID pandemic, Brooklyn-based studio Little Cinema helped Hollywood clients pivot from in-person movie premiers to virtual and hybrid events. Enter the Zoom era, and increased demand for remote experiences and virtual events.

Construction 90

Construction Clients Technology Technology 90