Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value
Search Engine Land
NOVEMBER 10, 2023
Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. 23, 26.81% of the account's budget went toward the Audience Network expansion. CPC for the Audience Network expansion was $2.49, $0.71 What changed and why?
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