Data literacy: The key to correcting the C-suite trust deficit
Martech
MAY 3, 2024
If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. 32% of CEOs trust their CMOs. If these statistics also apply to the CMO’s entire organization, then it’s clear we have a trust problem with marketing leadership. What marketing sees as positive, finance may see as negative. But who’s right?
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