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Data literacy: The key to correcting the C-suite trust deficit

Martech

If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. 32% of CEOs trust their CMOs. If these statistics also apply to the CMO’s entire organization, then it’s clear we have a trust problem with marketing leadership. What marketing sees as positive, finance may see as negative. But who’s right?

Trust 103
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Selling Finance Products – 5 x Effective Tips

The 5% Institute

Selling finance products can sometimes feel a bit harder than selling other product types. Generally, when selling finance products, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Selling Finance Products – 5 x Effective Tips.

Finance 138
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20 Solar Sales Tips to Win More Business in 2023

Veloxy

These references can help build trust and credibility, and can reassure customers that they are making the right decision by switching to solar energy. Lastly, being transparent builds trust and credibility with your customers. This can help build trust and establish a relationship with the customer.

Referrals 246
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LinkedIn advertising: A comprehensive guide

Search Engine Land

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. It helps your audience gain trust by building up your LinkedIn presence organically 3-6 months before advertising. Why LinkedIn?

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The Complete Guide to Cold Call Scripts

Veloxy

Handling Cold Call Objections. The key to the best cold calling scripts is a proper structure. This is a huge step towards gaining trust and building rapport. This is an easy way to build trust right off the bat. Handling Objections. Objections as You Qualify the Lead. Structure Your Cold Calling Scripts.

Cold Call 298
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The secrets of effective leadership

Martech

Turn challenges into inspiration As a marketing leader, you’re probably familiar with being in this position: Leadership passes down very ambitious goals for your department’s key performance indicators (KPIs) at the start of the fiscal year. Nurturing innovation and risk requires trust. Some will simply be shiny objects.

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On Consensus Buying

Partners in Excellence

We seek to determine their goals/objectives, understand their issues, what they are looking for, and how we can best help them. For example, the finance people may be concerned about cost reduction. It is never the summation of individual goals and objectives. Leveraging this consensus building approach was key to doing this.).