Remove focus-on-activity-more-than-results
article thumbnail

“Focus On Activity More Than Results”

Membrain

It’s clear that activity drives results—or at least it should. The danger of focusing on end results is that by the time you can report them, it’s too late to do anything about it. We all know that orders and revenue is a trailing metric.

Sales 74
article thumbnail

“Focus On Activity More Than Results”

Partners in Excellence

It’s clear that activity drives results—or at least it should. The danger of focusing on end results is that by the time you can report them, it’s too late to do anything about it. If you focus only on making the number, at the end of the month, quarter, year, you’ve missed it, there are no do overs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The great debate: Activity vs. results

Martech

The age-old marketing question: Should we prioritize activity or results? In pursuit of activity In the activity corner, we’ve got the folks who believe that consistent effort is the secret sauce to long-term success. Build that brand, nurture those relationships, optimize those processes — the results will follow.

article thumbnail

Google Ads will pause low-activity keywords starting in June

Search Engine Land

Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. What is low activity? Campaigns that were created more than 13 months ago and that have had zero impressions in the past 13 months. Why we care. Why the change. Ad group pause.

Campaign 103
article thumbnail

Consistently High Performing Organizations

Partners in Excellence

Despite all the investments made in tools, technology, training; despite our leveraging all the fashions and miracle cures we see in social media; despite the relentless focus on activities, volume, and velocity; despite the attitude, until recently, “grow regardless of cost,” the majority of organizations are failing at this.

GTM 132
article thumbnail

Simplification…….

Partners in Excellence

We tend to make things more complex or more difficult than they need be. We make our work harder than it should be, then as a result find our calendars overwhelmed. We make our work harder than it should be, then as a result find our calendars overwhelmed. Define and viciously focus on your ICP.

CRM 136
article thumbnail

“Woe Are We,” And Other Hand Wringing Experiences

Partners in Excellence

The simultaneous promise/threat of AI, “Will it help me be more efficient or will it make me unnecessary?” This combined with other data showing win rates at less than 20%. ” With managers going along with this, saying, “More top of funnel focus! We are reaping the results of what we have sowed.

Quota 127