article thumbnail

The Bow-Tie Model: A Rising Star in B2B Marketing

Heinz Marketing

The right side focuses on post-purchase stages, including adoption, retention, expansion, and customer support/follow-up. This dual approach allows businesses to not only acquire new customers but also nurture existing ones, ultimately driving long-term growth and success.

B2B 99
article thumbnail

Sales Quota: The Complete Guide to Hitting & Crushing Quota in 2023

Veloxy

Following a sales process Following a sales process ensures that you do not miss any critical steps in the sales cycle. The sales process typically includes identifying potential customers, qualifying leads, presenting your product or service, addressing objections, and closing the deal. Try Veloxy for free!

Quota 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lead Generation: How To Turn Interest Into a Sale

Salesforce

What you’ll learn What is lead generation? What are the most effective lead generation strategies? How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy?

article thumbnail

Prospecting Plan – What To Focus On

The 5% Institute

Whether it’s a certain number of leads generated, revenue generated, or conversions, setting specific goals will keep you motivated and focused. Regularly update it with new information and track interactions to ensure you have the most accurate and up-to-date information about each lead.

article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Customer acquisition is the process of finding best-fit customers and persuading them to buy from your ecommerce business in a measurable and repeatable way. Acquiring more of your ideal customers will lead to profitable relationships because customers will want to buy from you multiple times. Image source ).

Customers 129
article thumbnail

How to Create a Structured and Scalable Sales Process

Highspot

Here are some steps for creating a consistent and easy-to-follow sales process: Define Your Sales Objectives Start by defining clear sales objectives. This could include lead-generation tactics, engagement methods, sales presentations, demo techniques, and follow-up procedures. What are your goals?

Process 52
article thumbnail

Farm Your Audience: Your Most Valuable Marketing Asset

Sales Pop!

They’re too busy chasing new leads that they’re forgetting to take care of the ones they already have. Hunting is the cold lead generation, while farming is cultivating what you already have. Share your blog posts on social media, and make sure your website is up-to-date and easy to navigate.