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How Netflix Creates Immersive Experiences with Exceptional Design and UX

ConversionXL

In this post, we’ll break down the elements of Netflix’s design and user experience (UX). The expectancy-value theory postulates that if the expectation of completing a task is high, and the subjective value is also high, people will be more motivated to follow through. Netflix UX lesson #1. Source: Netflix. Source: Netflix.

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Ecommerce UX Battle: Benchmarking 4 Beauty & Cosmetics Mobile Websites

ConversionXL

Our analyses measure overall user experience of each site as a composite of 5 separate UX dimensions. What is competitive UX benchmarking and why does it matter? Benchmarking is widely used to test and compare organizations and products in a particular industry. 5 dimensions of UX benchmarking. Appearance. Credibility.

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A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

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UX Benchmarking: What Good Is It for Conversion Optimization? [Original Research]

ConversionXL

Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more. However, UX benchmarking is different. If you’re interested in improving test prioritization with UX benchmarking, check out our Competitive UX Benchmarking Service ]. If so, where?

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Understanding User Experience (UX) vs. Customer Experience (CX)

Outreach

Consider the following scenario: A new user is exploring your site with the intention of learning more about one of your key offerings. The related product page loads slowly, the video featured prominently on the page does not relate to the product, and when they click a button to “get started,” it directs them right back to the homepage.

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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

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How to use Microsoft Clarity for deeper website analytics

Search Engine Land

This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. Many tools, like Hotjar and Mouseflow, offer heatmapping and session recording software, often as part of more comprehensive UX solutions. Business email address Sign me up! Where their mouse gets stuck.

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