Martech

JULY 29, 2024

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? Up to 42% of respondents in the Savanta survey worry about AI taking their jobs, a fear supported by recent layoffs.

Technology 140

Technology Technology Education Follow-up 140

Martech

JULY 26, 2024

Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report. Marketers really, really want AI to free up time: 80% said they want the technology to “reduce time spent on repetitive, data-driven tasks.”

Technology 124

Technology Technology Follow-up Strategize 124

Martech

JULY 12, 2024

With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. Email: Business email address Sign up now Processing. In the U.S.,

Campaign 115

Campaign Appointment Government Legal 115

Martech

NOVEMBER 19, 2024

The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. This integration frees up your team to focus on high-value activities, like building relationships and driving new opportunities. Processing.

CRM 127

CRM Contact Pipeline Follow-up 127

Martech

AUGUST 26, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack. Consider factors such as the size of your organization, target audience, marketing goals, and existing technology infrastructure.

B2B 117

B2B Target audience/market Campaign Technology 117

Martech

AUGUST 19, 2024

I am the first generative AI chatbot for marketing technology professionals. Flexibility and customization: A headless CMS provides developers with the freedom to choose their front-end technologies, allowing for more tailored and innovative user experiences. Future-proofing: Technology is always evolving. Processing.

Territory 110

Territory Technology Technology Presentation 110

Martech

MAY 8, 2025

” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. Email: Business email address Sign me up! Processing.

Healthcare 105

Healthcare Retail Technology Technology 105

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. Are your technology tools integrated? What type of data does your organization gather?

Objectives and Key Results 112

Objectives and Key Results Strategize Follow-up Technology 112

Heinz Marketing

SEPTEMBER 24, 2024

Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info. It can handle initial outreach, respond to inquiries, and follow up with leads who haven’t responded, giving SDRs more time to focus on qualified prospects. AI Solution : Tools like Reply.io

Objectives and Key Results 104

Objectives and Key Results GTM CRM Follow-up 104

Martech

OCTOBER 25, 2024

The following four recommendations address how to manage these challenges. Marketers should also ensure data quality aligns with marketing goals by following these steps: Identify your top marketing use case for genAI, honing in on the data critical to that case. Email: Business email address Sign me up! Processing.

Objectives and Key Results 135

Objectives and Key Results Government Trust Technology 135

Martech

AUGUST 15, 2024

The merging of roles will most likely follow the trajectory set by technology. As new technologies emerge, the temptation to buy and implement the latest AI software will be great. For example, Lacy and John know the editorial and brand standards and ensure that they are followed. Follow the lead of companies like J.P.

Pipeline 124

Pipeline Follow-up Technology Technology 124

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. Let’s roll up our sleeves and look at a few real-world examples, shall we?

Clients 130

Clients Strategize Launch Technology 130

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. Let’s dive into how we claim agency over AI agents.

Construction 120

Construction CRM Contact Follow-up 120

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Follow these steps to avoid wasted resources and make smarter choices that drive real value. A clear understanding of core objectives (i.e.,

Objectives and Key Results 125

Objectives and Key Results Technology Technology High impact 125

Martech

AUGUST 29, 2024

Here’s how to maximize your conference ROI, from planning to follow-up. Reach out before the conference through email or LinkedIn to set up meetings or introductions. Your sales team can also pull LinkedIn insights straight into HubSpot , keep CRM records up to date in real-time and log activities without breaking a sweat.

CRM 124

CRM Contact Networking Follow-up 124

Martech

NOVEMBER 14, 2024

Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. AI adoption.

Growth 130

Growth Technology Technology Follow-up 130

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. What are other technology options? The key elements and enhancements to this prompt are as follows: (Task) How does DAM connect to the CMS? When determining whether to implement both a DAM and a CMS, organizations should consider the following: 1.

Objectives and Key Results 118

Objectives and Key Results Customer Relationship Management Technology Technology 118

Martech

AUGUST 12, 2024

I approach product discovery as follows: Generation of an initial query. If I am, I follow up with additional query details until I get to either a product category to explore or a set of products to evaluate if I’m not heading in the right direction. In fairness, some are better than others; Knak is a good example.

Meeting 135

Meeting Objectives and Key Results Sports Follow-up 135

Martech

SEPTEMBER 9, 2024

I am the first generative AI chatbot for marketing technology professionals. Calculate total costs: Add up all the expenses gathered in Step 1 to get the total cost of sales and marketing. Also, please list up to three martech tools needed to measure marketing and sales costs, as well as other costs relevant to CAC.

Customers 111

Customers Commission Customer Relationship Management Retail 111

Veloxy

JANUARY 7, 2025

Also review what technology and tools your team employs. Automation is key, the right tools will ensure that nothing gets missed with proper follow-ups. When you have a well-executed process to follow, your new hires can get up and running quickly, which reduces their ramp up time.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

DECEMBER 4, 2024

.” Platforms like G2 and TrustRadius may serve to aggregate opinions in the B2B technology space, for example, an influencer puts a face and reputation behind his or her views. Zaw’s LinkedIn article lists six important traits to look out for in B2B influencers as identified by 1,700 technology buyers across the U.K.,

B2B 120

B2B B2C Entertainment Niche 120

Martech

AUGUST 21, 2024

To lead and shape marketing technology strategies, marketers must master six core competencies. Marketers should know how to do the following with each tool in the martech stack. Email: Business email address Sign me up! You can read about the first one, generalized system understanding, here. What is martech tools management?

Consult 112

Consult Technology Technology Campaign 112

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? Up to 72% of U.S. The answer?

Government 112

Government Technology Technology B2C 112

Martech

NOVEMBER 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.

Technology 115

Technology Technology Strategize Niche 115

Martech

AUGUST 12, 2024

I am the first generative AI chatbot for marketing technology professionals. Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g.,

Customers 115

Customers A/B testing B2C Cross-sell 115

Martech

JULY 31, 2024

Companies that rate highly for customer experience are more likely to have well-integrated technology, make their investment decisions with their customers in mind and are using AI in their CX solutions. Paste this link into the podcast app of your choice, follow MarTech.org on YouTube or visit the podcast page of the MarTech website.

Consult 127

Consult Follow-up Technology Technology 127

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. I am trained with MarTech content.

B2B 108

B2B CTR Click Through Rate Strategic planning 108

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Every automation — whether it’s cold calling, note-taking, or follow-ups — outsources tasks that build critical skills. Let’s get into it.

GTM 110

GTM Cold Call Strategic partnership Follow-up 110

Martech

SEPTEMBER 16, 2024

However, many organizations lack the necessary structures, technologies, and roles to quickly and effectively act on these insights. The two groups need to address data silos, identify missing technologies—such as AI-driven analytics platforms, automated tagging, and sentiment analysis tools—and work together to narrow those gaps.

Technology 113

Technology Technology Start-ups Customers 113

Heinz Marketing

AUGUST 9, 2024

Automate Routine Tasks to Focus on Creative Strategies AI can automate repetitive tasks such as scheduling social media posts, sending follow-up emails, or managing customer queries through chatbots. This automation frees up your team to focus on creative and strategic initiatives that require a human touch.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

OCTOBER 22, 2024

Consider tracking the following engagement data points. Social media activity Following your company, engaging with your posts or sharing your content are critical indicators. Technology stack Leads using technologies that integrate with or complement your solution should receive additional points. Processing.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 117

B2B Objectives and Key Results Campaign Contact 117

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Continuous Improvement: Regularly update AI algorithms and tools to keep pace with technological advancements.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? By simulating customer touchpoints like demo requests, webinar sign-ups and content downloads, I aimed to see how a CDP could improve marketing efficiency and drive sales.

SQL 120

SQL Healthcare Finance Campaign 120

Martech

NOVEMBER 21, 2024

Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit their jobs” and follow it. Email: Business email address Sign me up! “Are you working overtime? Processing.

Retail 112

Retail Launch Manufacturing Campaign 112

Martech

AUGUST 6, 2024

I can’t recall what his title was back then, but I just looked him up. The thread that followed (80 comments and counting) reflects confusion about this. It makes strategic recommendations to the marketing organization rather than just following instructions. Does that mean all marketing is reducible to technology?

Promote 111

Promote Campaign Follow-up Strategize 111

Martech

JANUARY 2, 2025

These models mix in-house technology with third-party solutions. Rather than overburdening IT teams with full platform builds, retailers will adopt frameworks that support custom program design while leveraging existing infrastructure, said Aran Hamilton, CEO of RMN orchestration technology company Vantage. Processing.

Retail 119

Retail Networking Transportation Hospitality 119