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IAB releases proposed standards for in-game ads

Martech

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do. Why we care.

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Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]

Hubspot

Know your prospects intrinsic motivation. Keenan advises that every salesperson should know their prospects intrinsic motivation(s). In sales especially, mastering how you say something is a game-changer. This is their definable, objective goal. This is where you learn what the prospect ultimately wants to achieve.

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What is an NFT — And How Can it Help You Build Deeper Customer Relationships?

Salesforce

NFTs, however, are digital tokens that represent digital files, such as photos, videos, and music, which could represent traditionally physical goods such as concert tickets or sneakers. They are created and stored on the blockchain (a digital ledger) to represent something distinctive or scarce. How are some brands using NFTs?

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Your Ultimate Guide to Sales Leadership in 2022

Highspot

Set inspirational SMART goals and spark intrinsic motivation in their sales reps to achieve those goals. Expect sales reps to follow the game plan, dotting every “i” and crossing every “t” along the way. For one, it allows you to share the company vision and goals with your sales representatives.

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How research on learning can help you understand advanced SEO concepts

Search Engine Land

In this first article, I will explore active recall and cognitive load theory and share ways to leverage cutting-edge tools like ChatGPT to elevate your SEO game. This intrinsic load, or the inherent complexity of SEO itself, can overwhelm Alex's cognitive capacity, making learning inefficient and stressful.

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13 Ways Revenue Leaders Can Deliver Growth in the New Year

Salesforce

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This creates intrinsic value to an action that helps a sale while also rewarding the rep. How should they communicate in a way that’s both genuine and representative of your brand? What’s next?

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Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger

The Lost Book of Sales

At best, they are merely the beginning of a proper calculation of intrinsic valuation, not the end. Finally, Charlie seeks to calculate the intrinsic value of the whole business and, with allowance for potential dilution, etc., Complex bureaucratic procedure does not represent the highest reach.

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