Remove Gaming Remove Objectives and Key Results Remove Service
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Interactive email is the game changer brands can’t ignore

Martech

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. However, my work with clients shows that interactive email can create more value for customers and drive greater results for your business.

Gaming 93
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13 Strategies to Shorten Your Sales Cycle

Veloxy

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Overcoming Objections: A game plan for addressing concerns.

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5 steps to ensure business goals lead your martech strategy

Martech

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget.

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7 strategies for getting the most from your martech stack

Martech

In martech terms, that means 20% of your tools drive 80% of your results. Invest in leveraging APIs APIs can facilitate integration, and iPaaS (integration platform as a service) solutions can simplify this with pre-built connectors for popular platforms. Dig deeper: The great debate: Activity vs. results 4.

Negotiate 114
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The Complete Guide to Cold Call Scripts

Veloxy

If you sell IT services, your cold calls could and should be different than a financial services consultant. You can use these scripts, tips, and tricks to up your cold call game. Handling Cold Call Objections. The key to the best cold calling scripts is a proper structure. Handling Objections.

Cold Call 298
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Maximizing your B2B paid media ROI with alternative platforms

Martech

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. You can also audit who’s visiting your blog versus your key pages, thus gathering a wealth of information. Clear goals and objectives. Multichannel strategy. Budget allocation.

B2B 126
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5 steps to marketing innovation with creative problem-solving

Martech

Select an objective specific enough to guide the process toward something useful, but loose enough to allow for the unexpected. This problem is too tight: “Develop a campaign that will achieve the following 10 objectives.” To get fresh results, you must converse with the world. Creativity likes a problem to grind against.