Search Engine Land

DECEMBER 5, 2023

Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. Dig deeper: Performance Max for B2B: 4 best practices Demand Gen campaigns B2B marketers aren’t going to mourn legacy Discovery campaigns going away, but I don’t see Demand Gen campaigns as a game-changer.

B2B 101

B2B X-functional UX Campaign 101

Hubspot

DECEMBER 11, 2020

Ethical designers always ask, "Does this design accurately represent groups of people discussed?". By refining this design, the group aimed to accurately represent people with disabilities as mobile, energetic, and empowered, rather than as static, less mobile figures. Design ethics doesn't just stop with imagery or website UX.

UX 101

UX Technique Promote Represent 101

ConversionXL

NOVEMBER 9, 2015

According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Micro-conversions help identify where UX improvements are most needed. They also help us determine if UX changes are having the desired impact.”. Tracking Micro-Conversions Allows Greater UX Insight. Image Source.

Conversion 112

Conversion UX CTR User Experience 112

Sales Hacker

DECEMBER 21, 2023

Impact Areas Frequently, Solutions Engineers operate “behind the scenes” without directly linking to revenue in the same way as quota-carrying sales representatives. Our SE team focuses on comprehending the rationale behind the client’s existing authentication system and their future UX and security objectives.

Engineering 124

Engineering Objectives and Key Results Drivers/motivators Teamwork 124

Search Engine Land

SEPTEMBER 1, 2023

Understanding keyword volume Keyword volume represents the number of times a keyword is searched for within a given time frame, providing valuable insights into user behavior and search trends and indicating the potential traffic and visibility that a given keyword can bring to your website. SEO is a long game.

Objectives and Key Results 127

Objectives and Key Results UX Niche Engineering 127

Hubspot

JANUARY 18, 2018

I've seen groups of intelligent people play a guessing game, shooting from the hip while trying to figure out what will move the dial. First, we assembled the ideal cross-functional team for the project, which included a UX designer, a UX writer, a product manager, a marketing manager, and an engineer.

UX 78

UX Angle Strategize User Experience 78

Hubspot

NOVEMBER 21, 2014

When executed well, they''re both helpful and representative of the voice of your company -- whether that''s lighthearted, formal, witty, or something else. So t o answer these questions and more, I sat down with Beth Dunn , HubSpot''s UX writer and editor and the woman behind almost every bit of microcopy in our product.

UX 78

UX Start-ups User Experience Represent 78

ConversionXL

OCTOBER 15, 2015

Those sites and games still meet the basic expectations of their categories, but they provide a few surprising elements to stand out from the crowd. Ask someone else, someone less informed, to think about the UX and design. Craft emotional copy, use emotional design / UX, create an emotionally persuasive call to action.

Conversion 132

Conversion A/B testing Niche UX 132

Search Engine Land

OCTOBER 19, 2023

This paradigm is game-changing because, although LLMs can memorize facts, they are “information-locked” based on their training data. I suspect these are some reasons why Google did not move on this technology sooner, but since they finally got in the game, let’s talk about it. The SGE UX is still very much in flux.

CTR 141

CTR Follow-up Engineering Presentation 141

Search Engine Land

NOVEMBER 17, 2023

If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents. I’d take it further: gaming algorithms to make more money online is a problem fundamental to the fabric of the internet itself.

Engineering 121

Engineering Niche Promote Up-sell 121

ConversionXL

NOVEMBER 13, 2015

Now let’s look at Si digital , which you’ve likely heard of because their site is often celebrated for design / UX… As you scroll down, the pink liquid fills the tube and they take you through their value proposition (e.g. Only when the facts have been represented do they introduce a call to action… 3.

Presentation 134

Presentation A/B testing CTR High impact 134

Hubspot

AUGUST 21, 2018

To succeed in this fast-paced marketing world, you have to stay ahead of the game. Start at the bottom-of-the-funnel and create video assets for your sales and service representatives. To the consumers who hate repeating themselves to multiple sales or service representatives ( 33%, to be exact ), listen up. Create video!

Follow-up 101

Follow-up Niche Legal Represent 101

Lead Fuze

JUNE 27, 2023

source) “Boost your content marketing game with a top-notch agency that has established relationships with vendors, influencers, media contacts and PPC experts. An effective audit looks at aspects like website architecture, user experience (UX), page load times, and more – all factors that significantly impact SEO performance.

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

Search Engine Land

SEPTEMBER 25, 2023

Each metric “represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome,” according to Google. To pass the latest iteration of Google’s page speed test, you’ll need to satisfy the Core Web Vitals Assessment. Enter Cumulative Layout Shift (CLS).

User Experience 115

User Experience Intrinsic UX Start-ups 115

Hubspot

JULY 17, 2014

For example, it allows you to perform calculations, write interactive games, add special effects, check forms, create security passwords, customize graphics, and so on. A computer graphics term to describe the use of "geometrical primitive objects" like points, lines, curves, and shapes to represent images. Javascript. User experience."

Networking 78

Networking UX User Experience Construction 78

Hubspot

JUNE 19, 2014

It can really throw you off your game in a conversation. CX: Customer Experience (See UX). Choose KPIs that represent how your marketing and business are performing. UX: User Experience. Have you ever heard an acronym but you didn''t know what it meant? DM: Direct Mail, or Direct Message (Twitter). LTV: Lifetime Value.

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

Hubspot

JULY 20, 2016

6 months ago, I didn't care a hoot about augmented reality games. They were so enthralled in the game they both walked right off a cliff. Pokemon Go has even caused car crashes as folks who were playing the game tried to catch Pokemon characters while they were driving. Who cares about some mobile game?

Retail 53

Retail Technology Technology Launch 53

Search Engine Land

JANUARY 5, 2023

Notice how every role here is working on the website but what’s absent is a representative of SEO. Efficiency is the name of the game. Sizing or level of effort (LOE) : An estimate from cross-functional teams (engineering, UX, etc.) Scrum has three roles : The product manager (or owner). The scrum master.

Product 84

Product Teamwork Minimum Viable Product Engineering 84

Hubspot

AUGUST 1, 2018

It’s easy to ignore or it can be the start of an endless game of phone “tag”. If a prospect or customer has a difficult time navigating the new website or applying the coupon, they can live chat with a representative to receive instructions on how to best navigate the issue. Then came “leave a message after the beep” … voicemail.

Conversion 78

Conversion CRM Cross-sell Technology 78

Salesforce

NOVEMBER 17, 2023

New trends and priorities New technology You’ve heard it before, but it bears repeating: Generative and predictive AI are changing the ecommerce game. These sites should include a home page that represents your brand well, product pages that entice shoppers to buy, and a pain-free checkout experience. How is ecommerce changing?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

SaaStr

DECEMBER 31, 2019

With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. You should only spend time on something that is the game changer for you. Want to see more content like this? Bela : Yeah.

Product 60

Product B2B X-functional Growth 60

Hubspot

MARCH 10, 2016

Uses for JavaScript include pop-ups, slide-in calls-to-action, security password creation, check forms, interactive games, and special effects. Choose KPIs that represent how your marketing and business are performing. Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube. 47) Keyword.

Networking 78

Networking Engineering Non-Profits Follow-up 78

ConversionXL

JUNE 6, 2017

This is a subtle, but effective way of demonstrating that it represents tradition and certainty. Online gaming sites use power and the desire for mastery to motivate users through a number of strategies, including competition with other players and leader boards. The desire to have influence and persuasion over others.

UX 86

UX Technique Drivers/motivators Sales 86

ConversionXL

NOVEMBER 17, 2015

But is the data from the tests you run during major shopping holidays representative? For example, there is a lot of sample pollution around the holidays because you’re dealing with irregular, non-representative traffic. Can this data be used to make smarter design / UX decisions year-round? More data means more insights.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

ConversionXL

APRIL 3, 2019

It’s a game of telephone—best-case scenario is that the distorted information has no effect; worst-case scenario is that it generates the opposite effect. We often disregard study limitations, which are necessary because most studies are with undergraduates in a laboratory (not representative). Avoid guessing games (e.g.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Search Engine Land

MARCH 27, 2023

Here's the average per industry, with numbers representing the percentage of total revenue companies spend on marketing annually: Service consulting – 21% of total revenue Healthcare – 18% Retail wholesale – 14% Manufacturing – 13% Financial services - 10.4% First, know that marketing budgets overall are climbing again after a pandemic dip.

Objectives and Key Results 90

Objectives and Key Results Transportation Hospitality UX 90

ConversionXL

OCTOBER 28, 2016

And upon remembering the logo, did they know which company it represented? Not only is the information encoded more successfully, but guess who they’re thinking of the next time they’re watching a game? Association is one of the major reasons for celebrity spokespeople and advertising during major sports games.

Launch 106

Launch Strategize Gaming Process 106

ConversionXL

JULY 1, 2016

All three options have their unique pros and cons as far as UX and SEO go, but which is most suitable for someone running experiments and tests on the regular? Before m(Dot) design came along, mobile visitors had to wait while the entire site loaded and then struggle to navigate a design and UX made for desktop visitors.

A/B testing 69

A/B testing Retail UX Conversion 69

ConversionXL

AUGUST 12, 2015

So let me explore this using a UX situation. Let’s say you’re a UX designer and you’re testing a process that involves persuasion, elements of friction (a form), lots of data entry and interaction points inside each page. So surely they hire CRO or UX experts (or other types of experts) to save them from guessing? Image Source.

UX 111

UX X-functional Electricity Engineering 111

ConversionXL

JANUARY 28, 2020

That’s when communication breaks down—not when everyone is on their best behavior with no skin in the game. Simple math tells us that anyone who works for us for more than 180 days spends far more time representative of their 90th day then their first. . We should be challenged (respectfully). We should want to change.

Growth 70

Growth X-functional SQL UX 70