Search Engine Land

APRIL 30, 2024

But expect the 70% of searchers who don’t click past the first three Google results to flock to AI for answers. What does SEO look like in an AI-driven world? The Google interface we know today will be gone in less than three years. For eight years, no one thought that would ever happen, but it did. Give me a hint to today’s Wordle.

User Experience 109

User Experience Niche Service Closing 109

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Trust 105

Trust Customers Healthcare Service 105

Salesforce

DECEMBER 19, 2023

Generative artificial intelligence might be the only thing that’s had a bigger year than Taylor Swift. Of course, the impact of artificial intelligence (AI) extended far beyond the realm of pop culture. In the enterprise world, generative AI has shaken up fields from marketing and sales to service and ecommerce.

Objection handling 115

Objection handling Customer Relationship Management Negotiate CRM 115

Salesforce

MAY 15, 2024

Today’s customers are tired of repeating themselves. They want a connected experience across all customer service channels, from live chat to voice. That’s why an omnichannel contact center needs to be part of your customer service strategy. Find out how in the 6th State of Service report.

Contact 96

Contact CRM Technology Technology 96

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. To ensure that content is relevant and useful, B2B marketers need to have a deep understanding of who their customers are.

Strategize 124

Strategize B2B B2C Trust 124

Martech

MARCH 14, 2024

Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities.

Service 89

Service Campaign Up-sell Customers 89

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Knowledge Buddy will respond to ordinary language prompts and can also generate new content based on existing libraries.

Launch 106

Launch CRM Gaming Service 106

Martech

MAY 1, 2024

Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. It also announced new solutions to optimize in-store, online and call center customer experiences. Reaching the customer. Live one-on-one.

Launch 87

Launch Follow-up Price Customers 87

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Custom GPT models are now available, where the database is solely user-provided data.

Technology 140

Technology Technology Campaign Technique 140

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction.

Customers 133

Customers Price Contact Campaign 133

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 115

X-functional Customer Relationship Management CRM Relationship Management 115

Salesforce

SEPTEMBER 25, 2023

What do these leading AI companies know that you don’t? Many companies are meandering through the strategy phase of AI, especially gen AI, and are focused on defining a vision that aligns with their business. They invest more and use AI more broadly. Need help with your generative AI strategy?

Electricity 133

Electricity Appointment Sports CRM 133

Salesforce

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They understand your product or service and know how to quickly address common customer issues and questions. Without their knowledge and expertise, you put customer satisfaction at risk.

Service 104

Service CRM Start-ups Customer Relationship Management 104

Salesforce

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. What are the benefits of using AI in retail?

Retail 92

Retail Promote Strategic planning Price 92

Martech

FEBRUARY 21, 2024

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide). If the E.U.

Customers 90

Customers Non-Profits Legal Government 90

Martech

MAY 17, 2024

Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. According to Gartner, while 90%+ of enterprise organizations are mulling over their AI strategy, only 11% have deployed an AI solution.

B2B 74

B2B Strategize Technology Technology 74

Salesforce

DECEMBER 5, 2023

And now AI is in the public domain and in your industry. AI isn’t news to you or your IT team. But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Do your developers have the skills to build AI and generative AI apps?

Healthcare 122

Healthcare CRM Engineering Start-ups 122

Salesforce

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Salesforce

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. These timesavers demonstrate the power of an AI assistant, or copilot.

Retail 89

Retail CRM Contract Gaming 89

Salesforce

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. Known as “AI hallucinations,” these mistakes occur up to 20% of the time. “We So it can be difficult for individuals to know if they can trust the answers generative AI is giving them.” And with good reason. What is an LLM?

Pharmaceutical 127

Pharmaceutical Legal Trust Technique 127

Salesforce

MARCH 15, 2024

AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

Martech

MAY 9, 2024

When we spoke, he was driving to an airport in Croatia, but he was still able to address the “trough of disillusionment” that might be just around the corner for some — not all — uses of generative AI. The general ChatGPT without guardrails: The data is exchangable. Interview edited for length and clarity.)

Appointment 81

Appointment Technology Technology Follow-up 81

Salesforce

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get the report 2.

CRM 102

CRM Service Retail User Experience 102

Martech

DECEMBER 21, 2023

AI is here to help! Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. You can personalize it yourself or let the AI surprise you! Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. Get MarTech!

GTM 111

GTM Campaign Launch B2B 111

Salesforce

DECEMBER 6, 2023

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. Or, we might ask whether the content the LLM generates should be more professional or personable.

Conversion 126

Conversion Technique Represent Launch 126

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. They utilized AI by creating compelling and personalized ad copy.

Campaign 114

Campaign A/B testing Objectives and Key Results Appointment 114

Salesforce

MAY 8, 2024

Here’s a customer service statistic that will stop you in your tracks: 80% of customers say the experience a company provides is as important as its products and services. The same study reveals that 88% of customers say good customer service makes them more likely to purchase again.

Service 52

Service Customers Technology Technology 52

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customers 95

Customers B2C Healthcare Retail 95

Martech

MAY 6, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: Can I use lead scoring for existing customers? Answer: Yes, lead scoring can be used not only for new leads but also for existing customers. Answer: Yes, lead scoring can be used not only for new leads but also for existing customers.

Cross-sell 99

Cross-sell Customers Referrals Lead generation 99

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information.

Territory 117

Territory CRM Manufacturing Pipeline 117

Salesforce

DECEMBER 12, 2023

As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI.

Trust 119

Trust Drivers/motivators Legal Cold Call 119

Salesforce

AUGUST 24, 2023

Thinking of adding generative AI to your business? Two-thirds (67%) of senior IT leaders are prioritizing generative AI over the next 18 months, and a third (33%) call it a top priority. There’s a good reason: Generative AI represents a seismic shift in technology. You’re far from alone.

Represent 98

Represent Campaign Follow-up Service 98

Salesforce

OCTOBER 31, 2023

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report.

Service 119

Service Customers Appointment Strategize 119

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. It helps stand out against the sheer volume of content Generative AI excels at creating explainer articles on well-trodden topics but can’t offer fresh, informed opinions. What might this look like?

Angle 129

Angle Consult Trust Education 129

Salesforce

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Service 105

Service Growth Cross-sell Appointment 105

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. Image: Capgemini. Foundation layer.

Technology 114

Technology Technology Launch Trust 114

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Intellimize creates and optimizes landing pages.

Retail 98

Retail Promote Strategize Campaign 98