Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Pipeline 107

Pipeline Transportation Hospitality B2B 107

Highspot

MARCH 6, 2020

First Challenge: Land Your Go-To-Market Strategy in the Field. They’ve had pretty slow growth lately because their product isn’t evolving very much. The competitor built a product that combines well with the GiantCo offering to give customers an edge on their competition and drive growth. 83% is pretty dismal.

Hospitality 82

Hospitality Strategize Up-sell Quota 82

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. The idea of a weekend trip from New York, people live in New York, a weekend trip to London probably that’s not going to happen for a very long time. You could just even look at today, there’s some volatility in the market.

E-commerce 92

E-commerce Retail Real Estate X-functional 92

Cience

APRIL 27, 2020

But they can introduce hospitals to systems that can help save lives by generating full health histories for every patient. Many hospitals wouldn’t know about this game-changing tech without good old-fashioned outbound. Nearly all B2B marketers use email to distribute content ( 93% to be exact ).

Hospitality 66

Hospitality Angle Contract Appointment 66

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. You’re adding new product features and looking to capture more market share from your competitors. Thinking like this is too narrow.

Launch 96

Launch Product Non-Profits GTM 96

Heinz Marketing

JULY 5, 2021

Everybody’s kind of got a different definition of it and everybody’s going to have a different formula of what they really want for success there. Or even, we would hear it from hospitality companies. So how can you understand where those employees are at? What types of skills are there for a front of house manager?

Pipeline 122

Pipeline Start-ups Sales Go To Market 122

SaaStr

SEPTEMBER 13, 2020

You see that both organizations embracing this cloud movement, but specifically in COVID, more and more companies turning to the cloud as their solution for business continuity or for business growth in these times when shelter in place is making on-prem solutions difficult and in many cases, impossible to use. What happens to growth?

Non-Profits 92

Non-Profits Strategize Trust Growth 92

Sales Hacker

FEBRUARY 3, 2020

SaaSy Sales Management runs in-person, public, and private workshops to teach go-to-market SaaS leaders how to produce the best outcome for their company and their people. When I did the biggest deal I’d ever done, I was filling out RFP stuff in the hospital as I was waiting for my daughter to be born. Matt Cameron: 100%.

Territory 88

Territory Hospitality Consult Engineering 88

SaaStr

AUGUST 26, 2020

The fourth major risk that investors are evaluating is go-to-market risk. Those are the types of questions that are asking in the category of go-to-market risk. Some investors are okay looking at trajectory of growth, others are thinking about customer adoption engagement, others are thinking about revenue.

Pitch 125

Pitch Finance Start-ups Product 125

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 82

GTM Pipeline Healthcare Sales 82

Sales Hacker

JUNE 9, 2020

But it was through a combination of organic growth and acquisitions over the last 10 years. Then got an opportunity about five years ago to be CRO for a private equity backed company in the hospitality space. This was the first time that I was really focused on the SMB market and had a great experience there.

Finance 100

Finance X-functional Pipeline Territory 100

SaaStr

AUGUST 8, 2019

They currently work with 80,000 doctors growing at 3,000 per month, 1700 hospitals, 35 million strong patient community, 900 employees. Agnes Bazin: Our mission overall is really to create the tools for hospitals and practice of the future, and on the patient side it’s to smooth patient access and the overall experience for patients.

Appointment 49

Appointment Hospitality Sales Inside sales 49

SaaStr

AUGUST 8, 2019

They currently work with 80,000 doctors growing at 3,000 per month, 1700 hospitals, 35 million strong patient community, 900 employees. Agnes Bazin: Our mission overall is really to create the tools for hospitals and practice of the future, and on the patient side it’s to smooth patient access and the overall experience for patients.

Appointment 44

Appointment Sales Hospitality Inside sales 44

SaaStr

AUGUST 5, 2019

And recently we raised around from Goldman Sachs in September of last year to fuel our go-to-market expansion. They build airports, highways, hospitals, theme parks. They are like Kleiner Perkins, Google Ventures. One of my favorite stories is that of a construction company called Balfour Beatty. There are about 3,000 employees.

Gaming 79

Gaming Customers Construction Contract 79

Sales Hacker

AUGUST 9, 2022

About Flockjay and their growth [3:35]. About Flockjay and their growth [3:35]. High performing revenue organizations have a plan for growth. Learn how Varicent can help you create a predictable growth engine at varicent.com/saleshacker. And where are you in your growth journey? Show Agenda and Timestamps.

Retail 101

Retail Hospitality Growth Sports 101

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. The idea of a weekend trip from New York, people live in New York, a weekend trip to London probably that’s not going to happen for a very long time. You could just even look at today, there’s some volatility in the market.

X-functional 77

X-functional E-commerce Retail Growth 77

SaaStr

MAY 27, 2020

So you might have some companies that are in travel or transportation or hospitality that have literally called you and say, I can’t pay my bills. As one of my mentors used to say, in a strong market, even turkeys can fly. Obviously, if you can show that growth, that’s great, but I just wouldn’t grow at all costs.

Finance 106

Finance Government Price Contract 106

SaaStr

DECEMBER 12, 2020

What is the role of sales in a product-led growth organization? How can product and marketing also collaborate productively? Harry Stebbings: Now, we’re going to dig into lots of different elements that you touched on there. Kate Taylor: And so aligning the product division with hiring and go to market teams is essential.

Customers 81

Customers Start-ups Strategize Growth 81

SaaStr

AUGUST 12, 2020

How does Lara see the 4 phases of startup growth? He’s a real student of leadership and understands how companies need to scale and evolve as they reach the next level of their growth. Harry Stebbings: Totally with you in searching for those opportunities for growth within roles. I mean, he understands business.

Customers 102

Customers Strategize Start-ups Promote 102

SaaStr

AUGUST 19, 2020

Get back into experimentation mode with our business model, with our pricing to really think about not just how we can shrink costs, but inflect growth on the top line so we could ultimately control our own destiny which is in fact what we did. ” And that’s really the third which is really about charting a new course for growth.

E-commerce 117

E-commerce Price Start-ups Gaming 117