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The $939B Question: Is AI Eating SaaS or Feeding It?

SaaStr

These aren’t general-purpose tools — they’re laser-focused solutions targeting specific SaaS incumbents: Healthcare & Life Sciences : 14 companies in CB Insights’ AI 100 Disrupting: Epic, Cerner, Veeva Advantage: Domain-specific data and regulatory expertise Financial Services : AlphaSense ($1.4B Palantir was ready.

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Highspot Spring Product Release Brings AI Precision to Seller and Buyer Experiences

Highspot

Our Spring release advances AIs impact on go-to-market execution to help every seller deliver the right message at the right time, while simultaneously enabling revenue leaders to scale what works. The post Highspot Spring Product Release Brings AI Precision to Seller and Buyer Experiences appeared first on Highspot.

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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. Product and Go-To-Market.

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. This results in higher sales growth and improved customer satisfaction Broaden market reach: Partners can often access niche markets through avenues that were previously unavailable to you, like healthcare or finance.

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Can a programmatic approach bring efficiency, savings to B2B lead gen?

Martech

Dig deeper: Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen A ‘DSP for lead gen’ Karl Van Buren is a B2B media veteran and the co-founder and CEO of Audyence, which launched its real-time demand (RTD) platform on Feb. Get MarTech! In your inbox. Business email address Subscribe Processing.

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Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead

Sales Hacker

HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? Tell tale signs of being in the launch window. EXECUTE THE GO TO MARKET PLAN. To meet the growth potential a Go To Market (GTM) plan is imperative. Pursue new accounts for example from SMB to Mid Market to Enterprise.

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The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini

SaaStr

Revelations in the Market After the Launch of OpenAI for Enterprise OpenAI shares three things about their journey to building ChatGPT Enterprise, learnings, and what is coming. When ChatGPT launched early last December, it saw millions of knowledge workers using this tool every day for their jobs. What about the GTM side?

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