Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Outcome: Marketing can craft compelling messaging, campaigns, and collateral that resonate with potential buyers and accurately reflect the product’s value.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

JULY 31, 2020

After all, you wouldn’t put a new recruit in charge of your enterprise accounts; similarly, a rep with deep experience in healthcare would probably struggle to sell into tech. Manages day-to-day communications with sales and other go-to-market teams. Tracks and reviews sales performance metrics. Is not suited to scale.

Assembly Line 72

Assembly Line Territory Strategize Sales 72

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 84

GTM Pipeline Healthcare Sales 84

SaaStr

JULY 17, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. But that’s more the exception than the rull of the go to market for many companies. Very few people are going to be presenting for the next year or two, slides that are perfect.

E-commerce 94

E-commerce Retail Real Estate X-functional 94

Heinz Marketing

OCTOBER 7, 2019

And you can find every episode, past, present, and future on salespipelineradio.com. Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. So we play in retail, we play in finance, healthcare, manufacturing, technology, and hyper scale. And I think our marketing along with it focuses.

Pipeline 66

Pipeline Territory Sales Healthcare 66

SaaStr

SEPTEMBER 13, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’re going to start with some dates that predated COVID and really go to prior SaaStrs. Everyone is trying to figure out the go-to-market learning curve. Byron Deeter. Henry Schuck.

Non-Profits 92

Non-Profits Strategize Trust Growth 92

PandaDoc

FEBRUARY 28, 2025

Align on goals : Collaborating on go-to-market strategies, engagement efforts, and shared KPIs can help departments work more effectively towards the common objective of driving revenue growth. HubSpot is a great choice for SaaS, e-commerce, marketing, and both B2B and B2C companies.

E-commerce 52

E-commerce Objectives and Key Results Contract Pipeline 52

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. Effie,” in this context, is short for “effectiveness,” especially within marketing.

Campaign 78

Campaign B2B B2C Promote 78

SaaStr

JUNE 10, 2021

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. How can it be a subscription business when it’s healthcare? Marten Mickos: Here is Rich, my former colleague, Rich, saying, “Will end your presentation with a Nordic drinking song.”

Customers 65

Customers Price Contract Objectives and Key Results 65

Sales Hacker

OCTOBER 7, 2021

He became threatened and told me that I had to follow his ridiculously complex and impractical method that required presenting 60+ confusing slides. I realized, though, that if I couldn’t be who I am and do what I KNEW was right by my customer, I had to go. What is your best piece of career advice for women in sales?

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Sales Hacker

MARCH 2, 2020

Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. If particular conditions are present, the laws will always occur, plain and simple. Unbreakable Laws of Selling. Jeffrey Gitomer.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. Look, everybody’s going to have a weird set of metrics in late March, early April. Very few people are going to be presenting for the next year or two slides that are perfect. I doubt it.

X-functional 80

X-functional E-commerce Retail Growth 80

SaaStr

MAY 27, 2020

What the CDC and the US is worried about is that the flu, the normal flu, comes out at the same time as COVID-19 makes the resurgence in the winter and that overwhelms our healthcare system. Again, I put this together in February saying that I thought like chain restaurants, domestic air hotels were going to be impacted.

Finance 108

Finance Government Price Contract 108

Heinz Marketing

MARCH 30, 2020

Matt: To be living in a country with a healthcare system and with technology and Paul, I am very positive about what the medical and scientific community is doing now to look for treatments, therapies, and a rush to a vaccine. I imagine that this has done a little bit to pivot your go to market strategy and your content strategy as well.

Pipeline 85

Pipeline Sell Sales Up-sell 85

SaaStr

AUGUST 13, 2019

In almost any other industry, whether it is healthcare or consumer or manufacturing, 20% growth is phenomenal. I spent a lot of time talking to CEOs and CROs, exchanging best practices and having conversations about go to market strategies. We are as an organization and we are as an industry really hooked to hyper growth.

Cross-sell 69

Cross-sell Sales Support Growth Up-sell 69

SaaStr

MAY 8, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. When you look across the landscape and suite of companies, where do you think many potentially go wrong in terms of really engaging that enterprise sale, also maybe in the midst of COVID? Harry Stebbings.

Cross-sell 94

Cross-sell Contract Up-sell Start-ups 94

SaaStr

JULY 30, 2018

When I talk to banks, insurance companies, healthcare, their biggest challenges…IT for the longest time has been plugging this stuff in as best they can in silos. I’d love to hear about the VC angle presented in Europe versus the US. We have a lot of technology trends, so cloud was pivotal. APIs has become pretty pivotal.

Cross-sell 91

Cross-sell Up-sell Sales Start-ups 91

SaaStr

MAY 15, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. ” I think Marriott started in 1927, and in the early ’30s, they were one of the earliest companies to give healthcare benefits to their employees. You can see the full video here. Harry Stebbings.

Trust 104

Trust Start-ups Customers Up-sell 104

SaaStr

NOVEMBER 19, 2021

In today’s post, we present The Cutting Edge , where the best sales leaders in SaaS share cutting – edge tactics and strategies. Doug Landis, Growth Partner at Emergence Capital shares his expertise on the art of business conversations and how your customers should inform your go-to-market messaging.

Pitch 113

Pitch Conversion Sales Territory 113