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Is product-led growth a GTM silver bullet?

Martech

1 pick as your go-to-market (GTM) motion? went to market with a product-led process that, for a decade, obviated the need for a sales team. ” Stouse, at least, came up with a memorable example: hotels and hospitality. He quoted a marketing executive at Four Seasons: “We sell trip insurance.

GTM 122
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Build Customer Loyalty in the First 30 Days

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

GTM 110
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How to choose the right AI sales assistant for smarter selling

Highspot

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Those that use AI realize up to 20% better revenue outcomes. An AI sales assistant automates daily activities, summarizes conversations, recommends next-best steps, and serves up relevant content for sales reps.

Sell 52
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Territory or Vertical: What’s the Best Sales Team Structure for Your Business?

Highspot

This setup works best if your company has a broad customer base, sells products that require local support, or needs to navigate regional differences. For example, a rep covering Texas must understand regional energy markets and local procurement norms. Conflicts come up when industries and regions overlap.

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What is a Successful Pivot in SaaS with Skyflow’s CEO Anshu Sharma

SaaStr

Skyflow is a data privacy company that started with the simple premise that your personal information shouldn’t end up on the dark web. Is it: Customers Technology Go to market For example, some companies start in healthcare to build an EHR. You enter the market and discover nobody is looking to buy a new EHR.

GTM 104
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What’s new and what’s working, in B2B channel partner marketing

Martech

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

B2B 114
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20 Questions to Ask When Creating Buyer Personas [Free Template]

Hubspot

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. How did they end up where they are today?

Education 101