Hubspot

JANUARY 25, 2019

Openview works with companies of all kinds to help with their expansion stage and go-to-market strategy. The lead investor sets the terms of the round with the company and acts as the primary negotiator. Examples that de-risk your business: Early customer traction or pre-sales : sales are made before the initial product launch.

Territory 97

Territory Finance Healthcare Negotiate 97

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM 91

GTM Quota Drivers/motivators Sales 91

Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. During this time, we started thinking Kickstarter could be a great avenue to go to market. Q: How long did it take you to set up your campaign?

Campaign 78

Campaign Commission Angle Follow-up 78

Heinz Marketing

JANUARY 10, 2020

Looking for market insights from those already deeply embedded with history and perspective? How about feedback on your intended go-to-market plan and/or product road map? If they’re focused on enterprise and you’re focused on SMB, can you really expect the same ROI in terms of market intelligence, sales referrals and more?

Referrals 53

Referrals Negotiate Contract High impact 53

Sales Hacker

SEPTEMBER 29, 2020

We have thousands of these customer agreements that have been redlined and negotiated, there might be a third party paper, we just don’t have the precision we need to answer questions like which contracts have termination for convenience? How has been the sales evolution of the go to market motion for LinkSquares?

Contract 117

Contract X-functional Objectives and Key Results Legal 117

SBI

OCTOBER 6, 2019

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Video Reviews.

Tradeshows 38

Tradeshows Negotiate Contract B2B 38

Highspot

JANUARY 9, 2024

It starts with prospecting for potential leads, then moves through to negotiation and closing the deal. Negotiation: Sales reps and prospects will enter talks to find an agreement that suits the client’s needs and the sales goals. This includes market understanding, solution selling, and long-term relationship building.

Technique 52

Technique B2B Cross-sell B2C 52

Sales Hacker

FEBRUARY 9, 2021

Sam Jacobs: It’s a commonly held belief that there are stage appropriate leaders and that as you move from five to 10 million in recurring revenue that the best way to do it is to be replacing your go-to-market team. He regularly advises them on how to negotiate more effectively for employment. Sam Jacobs: Fantastic.

Networking 68

Networking Up-sell Represent Negotiate 68

Highspot

APRIL 14, 2023

How to Launch the Most Effective Sales Training Program Effective sales training means arming sales reps with essential sales techniques and transforming new skills into daily habits and winning behaviors. This helps them have successful conversations and improves go-to-market initiatives by 50%.

Sales 52

Sales Technique Cold Call Technology 52

Highspot

APRIL 14, 2023

How to Launch the Most Effective Sales Training Program Effective sales training means arming sales reps with essential sales techniques and transforming new skills into daily habits and winning behaviors. This helps them have successful conversations and improves go-to-market initiatives by 50%.

Sales 52

Sales Technique Cold Call Technology 52

SaaStr

JUNE 16, 2020

Matt Garratt: All of our mid-market business and we are going to be talking about how our portfolio companies and how Salesforce ventures, and how Salesforce is shifting our go to market strategies during these very uncertain times and really excited to have Adnan here, one of the best sales leaders I’ve ever had the privilege of working with.

GTM 74

GTM Healthcare Pipeline Sales 74

SaaStr

OCTOBER 31, 2019

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?

Finance 42

Finance Retail Growth Drivers/motivators 42

Sales Hacker

MAY 2, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Often we think about a press release piece first when we think launch. While this is often true, its one part of the wave that is created around a launch. Their marketing leader breaks this down below.

Launch 99

Launch Engineering GTM Campaign 99

SBI

NOVEMBER 7, 2019

Qstream can be used for sales onboarding or ongoing reinforcement and can test and reinforce sales qualification skills, sales negotiation, & product knowledge. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Blog Article.

Customers 22

Customers Tradeshows Technology Technology 22

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Hubspot

APRIL 23, 2025

Prepare to go to market. Doing so will help you stay on top of important deadlines, buyer requests, and negotiation points. Do you want to launch a new venture, invest in other businesses, or take a break? Their expertise in valuation, negotiations, and deal structuring means that youll get the best deal.

Sell 47

Sell Legal Negotiate Non-Profits 47

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM 80

GTM Pitch Up-sell Contact 80

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Remember this when you are negotiating your pay. Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Sales Hacker

FEBRUARY 23, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The philosophy that inspired Vichich to keep going?

GTM 117

GTM Sell Finance Contact 117

Salesforce

JULY 28, 2022

With myTrailhead, we can launch new training content in a couple of days.”. Sales leaders like Belal Batrawy , head of GTM (Go To Market) at GTM Buddy, implement tech that helps reps stay focused on high-impact selling activities instead of manual tasks. Automate tasks to maximize efficiency.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Sales Hacker

AUGUST 18, 2020

But eventually, we got our feet on the ground, and over the course of about two and a half years, we launched offices in Dublin and Paris, Germany and Dubai, and scaled that business from zero to about 22 million in that two and a half year timeframe. And we talked about it on the show, but I’ve negotiated to run marketing.

Start-ups 114

Start-ups Consult Campaign Up-sell 114

SaaStr

MAY 27, 2020

Maybe you want to launch a business. Well, in a booming market, executives are paid to innovate. Executives at companies are told, engage with startups, launch new initiatives, be first to market. Why aren’t you launching collaborative this or that? It all begins with an idea. FULL TRANSCRIPT BELOW.

Finance 97

Finance Government Price Contract 97

SaaStr

MAY 8, 2020

Harry Stebbings: In terms of optimizing the onboarding, often for enterprise it can be a launch part, coaching, professional services, very much in-person, high touch, where the team really comes in and spends time on site. And the hardest thing, Bob said, is for founders to let go of their founding idea.

Cross-sell 83

Cross-sell Contract Up-sell Start-ups 83

SaaStr

DECEMBER 12, 2020

And it was just an awesome launching pad. Like picking early on as a company which type of direction you want to go, is important because if you’re not very decisive on that, you bring on a sales team, but you’re not actually driving the product in that direction, they’re probably not going to be successful.

Customers 75

Customers Start-ups Strategize Growth 75

SalesHandy

OCTOBER 28, 2022

All of your marketing and sales efforts are centered around pushing your product or service to your target audience, rather than pulling them in through inbound lead generation. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Launching the invasion. They sometimes even seek them out even before a formal marketing program has been launched. How does the "D-Day" strategy help companies cross the chasm? Choosing the beachhead segment. Tips on whole product management. Conclusion.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

SEPTEMBER 22, 2020

I started in manufacturing and research and development, and then very quickly realized that, that was a lot harder and less fun than marketing organization. And so I found my way into the marketing organization a few years after I started there. How have you changed your go to market strategy?

Growth 79

Growth Objectives and Key Results Manufacturing Start-ups 79

SaaStr

APRIL 10, 2025

Ecosystem partnerships began with super fans : Instead of negotiating commercial terms with platforms like Shopify, Klaviyo first focused on creating 10-20 raving customer fans, then showed these testimonials to the platform. This created a pull-through effect where customer support teams were already recommending Klaviyo.

E-commerce 65

E-commerce B2C Customers Strategize 65

Sales Hacker

FEBRUARY 4, 2025

To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. So my company Operators Guild or the community is launching its 21st chapter. What go to market creates for metrics.

GTM 81

GTM Finance Cross-sell X-functional 81