Go To Market Launch Pipeline 
Martech
SEPTEMBER 16, 2024
Think of it as the core of your marketing strategy, where all tools and processes support your business goals. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? Increase regional sales pipeline by 20%. Expand partner-driven revenue by 30%.
Highspot
FEBRUARY 3, 2025
Driving successful go-to-market initiatives is no easy featand once launched, understanding how theyre performing can often feel like a guessing game. Without alignment across systems, tools, and data, your teams cant execute your go-to-market strategies effectively and achieve desired business results.
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Sales Hacker
OCTOBER 11, 2024
GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This could be ACV for one rep, close rate for another, or pipeline volume for the team as a whole.
Martech
NOVEMBER 1, 2024
In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays.
Heinz Marketing
JULY 29, 2022
But once the dream candidate is onboard, we need to ensure our brand of B2B, the Predictable Pipeline methodology, is well trained and adopted. The faster we can get them knowledgeable in the Predictable Pipeline, the more effectively we can serve our clients. That makes finding the right team members incredibly important.
Martech
MARCH 26, 2025
They are using the events-first approach and having the webinar launch survey-based research. A launch, not a postscript A webinar can be a powerful pivot point to launch a new piece of research rather than a postscript to it. On the surface, it looks like just another industry panel.
Salesforce
MAY 15, 2025
You can execute tests generated by the Testing Center directly in the user interface or integrate them seamlessly into your CI and CD pipelines via the CLI. Digital Wallet Collaborate More Effectively with Salesforce Sales Teams via Flex Credits Remember the Salesforce Digital Wallet we launched last summer?
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