Salesforce

OCTOBER 31, 2023

Imagine a world where you create a new product that everyone wants. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. See how it works What is a go-to-market strategy? Why is a go-to-market strategy important?

Go To Market 72

Go To Market GTM Objectives and Key Results Price 72

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase.

Launch 96

Launch Product Non-Profits GTM 96

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think.

Launch 110

Launch Product Campaign Cold Call 110

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful?

Launch 91

Launch Product Contact Follow-up 91

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B By starting with a base and a belief that they wanted to do something special and then building a high-performing team capable of reaching its goals. It’s a step up from budget. Goal — The go-get-’em number. They didn’t.

Go To Market 77

Go To Market GTM Quota Up-sell 77

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. Start with product features.

Product 127

Product E-commerce Strategize B2B 127

Lead Fuze

JULY 5, 2021

Deadly marketing on Facebook mistakes should be avoided in your new product launch marketing plan. . That is why it is important to a marketing plan as you are about to launch a new product. . An error-free new product launch marketing plan is what you need! quizzes on Facebook?

Launch 59

Launch Product CTR Up-sell 59

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142

Product Minimum Viable Product Price Launch 142

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Go-To-Market Plan Template. Example Eddy.

Go To Market 77

Go To Market Lead generation Launch Service 77

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Access to more data. Efficiency.

GTM 95

GTM Growth Referrals Cross-sell 95

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 89

Growth Launch Territory Legal 89

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. Takeaway: The role of product marketing is more complex/nuanced if you are selling to enterprise.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

Sales Hacker

FEBRUARY 23, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The philosophy that inspired Vichich to keep going?

GTM 91

GTM Sell Finance Launch 91

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Growth Campaign 124

Sales Hacker

MARCH 19, 2024

Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She started her career as a management consultant for PricewaterhouseCoopers.

GTM 84

GTM Management Consulting Growth Pipeline 84

SaaStr

JULY 29, 2020

Michelle started the company during an economic downturn in 2009. Now, Cloudflare runs one of the world’s largest networks that helps make the Internet more secure, fast, and reliable, with a market cap of more than $6B. And so we started to work on this in 2009. Hear from Michelle Zatlyn, co-founder and COO of Cloudflare.

Start-ups 65

Start-ups Growth Engineering Technology 65

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. We have the results to back that up. Today it’s at $100M+.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 72

GTM Launch B2B Growth 72

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies. We needed that.

Pipeline 117

Pipeline Go To Market Cross-sell Sales 117

SaaStr

SEPTEMBER 28, 2023

While these features are often associated with the really big Enterprise companies, they’ve started to move downstream. Developer-Led Growth Differs From Product-Led Growth WorkOS is a developer platform. Developers: Most developers will sign up for WorkOS and plug it in. If you want payments, sign up for Stripe.

Cross-sell 85

Cross-sell Growth Up-sell Launch 85

SaaStr

DECEMBER 8, 2023

Together they explore the transformative role of data, which has become an integral part of the production stack, and delve into the implications of this shift and explore how leveraging data within the architecture empowers developers to create more robust, intelligent, and scalable SaaS solutions.

GTM 90

GTM SQL X-functional Engineering 90

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? Throughout the past few decades, we have witnessed different eras of SaaS: Era 1, SaaS 1.0 : Starting in the early 2000s, SaaS 1.0 was pretty simplified, mostly made up of annual or monthly subscriptions. Set them up for success. . Era 2, SaaS 2.0:

Finance 77

Finance GTM Government Territory 77

Sales Hacker

MARCH 31, 2023

Let us know: marketing [at] saleshacker [dot] com. Generative AI is all the craze, mostly because of OpenAI’s ChatGPT and their freemium go-to-market motion, which made them go viral for being the fastest ever application to reach 100 million users. Don’t see your favorite tool?

Sales 89

Sales Consult Launch Follow-up 89

Sales Hacker

FEBRUARY 9, 2024

They typically have large amounts of their personal wealth in the company, they have investors who have trusted them, sometimes even have personal assets tied up in the mix, they aren’t paying themselves market rate and they are making sacrifices in their personal lives. Book: Product-Led SEO by Eli Schwartz. So, Wiza was built.

GTM 67

GTM Real Estate Launch B2B 67

SaaStr

SEPTEMBER 7, 2022

Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright, answer the most pertinent questions on scaling a SaaS start-up as they take us through lessons learned from the three stages of growth. Product-Market Fit . Going from $0 to $1M ARR is the first baby step for any SaaS startup. Scraping LinkedIn.

Cold Call 77

Cold Call Launch Networking Sales 77

Sales Hacker

SEPTEMBER 8, 2023

Why not invest at Seed when so many of your portfolio companies will get marked up at Series A? Most of the cost of building the product (R&D) is completed in the early-stages of a company’s lifecycle. Ramping productivity through automation and guidance, improving business decisions, and ensuring that initiatives succeed.

GTM 90

GTM Launch Growth Networking 90

Sales Hacker

SEPTEMBER 18, 2023

I hope you’re starting off the week strong. The rest of the team is playing catch-up from SaaStr followed by our annual GTMfund retreat in Napa. David Sacks – GP at Craft Ventures, and this week I thought I’d wrap it up with Part 2 stemming from a great session with Spenser Skates , CEO and CoFounder of Amplitude.

GTM 90

GTM Start-ups Follow-up CRM 90

Martech

OCTOBER 18, 2022

If more users were going to be collecting and showing off blockchain-based NFTs, then this was a space in which brands should also be involved. Wykes-Sneyd started a metaverse task force allowing anyone within the organization to opt in and contribute ideas. “I How is that identification going to show up?

Government 130

Government Gaming Pitch Technology 130

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Search Engine Land

OCTOBER 28, 2022

If you’re just starting now, you’re already behind. If you’re creating a new asset group, do it within the same campaign so that the product-level historical performance will be utilized. Be patient and give it some time to collect data and ramp up. It's especially important to get the product selection right.

Promote 93

Promote Campaign Follow-up Launch 93

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

JANUARY 21, 2022

You might feel confused about where to begin, how to scale up, which mistakes you should avoid, and things you should consider before expanding. Their offerings have expanded over the years from personal use to Grammarly Business, Grammarly for Non-Profits, and the recently launched Grammarly for Developers. Want more?

B2C 79

B2C B2B Non-Profits Launch 79

Salesforce

NOVEMBER 7, 2023

It starts and ends with a simple principle: Put yourself in your audience’s shoes, and give them something good. Get articles selected just for you, in your inbox Sign up now Interactivity Bring in interactive elements to make your sales kickoff more engaging and give your sales teams a chance to converse. What are the products?

Cross-sell 64

Cross-sell Presentation Sales Up-sell 64

Hubspot

MARCH 25, 2024

According to Dan, there are three questions to ponder about before you start considering a subscription business. A one-off purchase like a sandwich is a non-starter (unless you're launching a wildly niche "mystery sandwich of the month" club.). Dan led growth at Codecademy from $10m to $50m ARR. Can I Afford To Be Patient?

Niche 57

Niche Price Contract B2B 57

SaaStr

JUNE 6, 2022

Up today: Plaid co-founder and CEO, Zach Perret. We have a product strategy and a company strategy, and it happens that this acquisition was a fantastic fit there.”. That product strategy has served the company well, but it wasn’t always easy in the early days. That allows us to have a very different go-to-market strategy.

Account management 90

Account management Engineering Technology Technology 90