Highspot

JANUARY 9, 2024

Product Training Product training dives into what’s being sold, ensuring sales representatives can speak confidently and accurately about the products or services and their benefits. Current B2B Sales Training Trends As the market evolves and technology becomes more integrated, B2B sales training is undergoing significant changes.

Technique 52

Technique B2B Cross-sell Negotiate 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

Highspot

DECEMBER 19, 2023

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

SalesLoft

APRIL 12, 2016

Back in 2013, I launched our very first Salesloft product for salespeople, and made a big mistake. Later, after launching our (now) core product for sales engagement , I vowed to never make the same mistake again. The ones that go beyond technology management and process implementation.

GTM 52

GTM Commission Gaming Launch 52

SBI

FEBRUARY 25, 2020

The advocate program is about collecting marquee logos to prove the viability of an emerging technology. Your company: is launching a new product/service offering. Beta or early-adopter customers logically represent the tip of the arrow of your go-to-market efforts, but only if that’s been planned.

Customers 49

Customers Strategize Cross-sell B2B 49

Hubspot

JANUARY 21, 2019

You might be in the midst of launching a startup. How to Launch a Successful Startup Business. Validating and Launching Your Product. Market research helps you formulate your positioning statement for your product and your brand. I’m glad you're here. Regardless, welcome. That’s also why we created this guide.

Non-Profits 89

Non-Profits Agriculture Growth Launch 89

Sales Hacker

AUGUST 10, 2021

Outreach has been a longtime sponsor of this podcast, and they just launched a new way to learn. The technology was there, the familiarity of dealing with it was – however, there also needed to be an adaptation on our part. The structure could be a hierarchy, could be how they go to market. The first is Outreach.

Consult 106

Consult Clients Follow-up Drivers/motivators 106

Heinz Marketing

JANUARY 21, 2019

“Spend more marketing dollars, hire more sales people or cut costs, and that just couldn’t be sustainable over time because we now have so much more data as we were just talking about the CRM systems and technologies is far advanced is where it was five or even 10 years ago.”. How are you trying to go to market?

Pipeline 71

Pipeline Growth Sales Technology 71

Hubspot

JUNE 8, 2021

Similar to SDRs, inside sales reps roles are a great launch point for a sales career. For the same reasons that inside sales reps roles are growing, outside sales reps now often rely on technology to land customers. Image Source. The path to a promotion is clear, and you'll gain the skills you need to level up to a managerial position.

Commission 76

Commission Territory Finance Inside sales 76

SaaStr

JULY 8, 2020

And we started to represent major consumer technology brands and then software brands. I built a parking app, Curb Karma, which we launched at TechCrunch Disrupt back in 2012. I feel like allyship for females in technology has also grown and that’s been good to see. That eventually led me to building products.

Non-Profits 81

Non-Profits Teamwork Start-ups Engineering 81

SaaStr

JUNE 4, 2019

It’s pretty chronic actually in the value where we’re all excited about product development and it’s only in the dying days before launch that we’re like, “Oh s**t. He is an evangelist for this notion of finding out about the customers willingness to pay long before you go to market.

Customers 67

Customers Price Launch Growth 67

SaaStr

DECEMBER 26, 2019

There is no shortage of options when it comes to building your marketing technology stack. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. Guillaume : And today we’re going to talk about how to build your marketing stack. They don’t go to marketing yet.

B2C 60

B2C CRM Product Engineering 60

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. Instead of spending years perfecting our technology, we build a minimum viable product, an early product that is terrible, full of bugs, and crash-your-computer-yes-really stability problems. Introduction. Rapid skimming.

Product 142

Product Minimum Viable Product Price Launch 142

InsightSquared

DECEMBER 30, 2019

For Sales Ops, it is helpful to have a handful of guiding principles, which can be in place from year to year and do not change based on the size of the company, the go-to-market strategy or who is on the team. Blue represents emails with the banner and red are those without. Planning Assumptions for Marketing and Sales in 2020.

A/B testing 12

A/B testing Pipeline Engineering Represent 12

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. Leyla Seka: The customer support representative. ” Just like we do now.

Start-ups 52

Start-ups Objectives and Key Results UX Follow-up 52

SaaStr

DECEMBER 5, 2019

We’d been doing some investment, the product and technology leaders, but we talked about creating a proper investment fund to spur innovation around Workday ecosystem to get earlier stage companies, part of the Workday story for our customers. You might have a misalignment with all good intentions and sincerity. We love them all.

Strategize 52

Strategize Strategic partnership Start-ups Up-sell 52

Sales Hacker

SEPTEMBER 2, 2020

The key is to know exactly who you are targeting, and then go all in to impress that potential buyer. If you sell at a price point north of $50,000 per year, field sales is the perfect go-to-market sales motion for you. The customer is walked through the entire sales and onboarding process by a dedicated account representative.

Inside sales 111

Inside sales Cold Call Contract Price 111

Sales Hacker

AUGUST 18, 2020

Brandon has over 15 years of experience in technology, sales, and ad tech, and he’s recognized as one of the leading figures in the Bay Area on advertising technology. And so that’s what resulted in the broadening of our go to market, to this discretionary spending versus just travel as it were.

Start-ups 107

Start-ups Consult Campaign Up-sell 107

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 52

X-functional Drivers/motivators Start-ups Engineering 52

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. “An entrepreneurial leader and advisor from a technology background. What would you tell a woman just starting a career in sales? Hang Black.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

The Lost Book of Sales

JULY 12, 2021

It's one of those books that you have to read if you work in sales or technology. Because it brings you a good mental model for understanding modern high-tech marketing, as well as the importance of segmenting and understanding your customers in a manner that I haven't seen anywhere else. Technology Adoption Lifecycle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

JUNE 11, 2019

But then it locked in my brain and it really became the operating principle for when we invest and how I invest, which is people focus a lot on products and markets and technologies, but ultimately the only thing that really matters is the people. And then you identity I’m missing someone on the go-to-market or growth side.

Engineering 89

Engineering Growth Promote B2B 89

SaaStr

JUNE 23, 2019

But then it locked in my brain and it really became the operating principle for when we invest and how I invest, which is people focus a lot on products and markets and technologies, but ultimately the only thing that really matters is the people. And then you identity I’m missing someone on the go-to-market or growth side.

Engineering 76

Engineering Growth Promote B2B 76

SaaStr

OCTOBER 3, 2019

And I think we all think of companies like Facebook and Uber and others, and imagine that it must’ve been easy once they launched. And I can’t go through all of them. There are way too many to talk about, so I’ve picked out just a few that I think are representative and can be learned from.

Up-sell 57

Up-sell Launch Go To Market Start-ups 57

SBI

APRIL 29, 2020

Likewise, if a large initiative was launched before the current issues broke, its priority level may now have changed. Q: WHAT ARE YOUR TIPS FOR ENSURING THAT TECHNOLOGIES CONTRIBUTE TO THE BUYING EXPERIENCE IN MEANINGFUL WAYS? ?. JOHN: The temptation will be to try to add experiences.

Cross-sell 48

Cross-sell Teamwork Clients Up-sell 48

Heinz Marketing

FEBRUARY 5, 2018

I think if you’re not familiar, definitely go check out G2crowd.com. It is an online review marketplace for technology. But again, we’re still going back to all our user generated data in the first place and then just reorganizing that and showcasing it in different ways. It’s quite fun. Matt: Yeah.

Pipeline 53

Pipeline B2B Sales Pitch 53

SBI

NOVEMBER 7, 2019

With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey and across all channels. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.

Customers 20

Customers Tradeshows Technology Technology 20

SalesHandy

OCTOBER 28, 2022

All of your marketing and sales efforts are centered around pushing your product or service to your target audience, rather than pulling them in through inbound lead generation. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

SaaStr

JULY 29, 2020

The second aha that we had was our go-to-market where we wanted to start with all of the startups and small businesses and nonprofits and developers out there who today were using nothing because they didn’t have the budget or technical resources to buy kind of these enterprise-grade services that existed for big companies.

Start-ups 68

Start-ups Growth Engineering Technology 68

SaaStr

OCTOBER 22, 2019

Representing 98% of all U.S. As one of the most difficult markets to enter and succeed, how can new and old SaaS providers win with SMBs? As this room knows well, small businesses are already adopting cloud technologies at a pretty rapid pace. businesses, 57% of all U.S. Want to see more content like this?

Government 40

Government Technology Technology User Experience 40