Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Promoting high performing mid-market reps.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

SaaStr

FEBRUARY 4, 2022

The 10 Keys to A Successful Board Meeting: How to Make Them Great and Not Something Everyone Dreads from Ajay Agarwal, Bain Capital Partner. Over the course of my venture career, I have participated in hundreds of board meetings for seed and Series A companies, growth companies, and public companies.

Meeting 96

Meeting GTM Strategize Follow-up 96

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 103

Sell Cross-sell Finance B2C 103

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Start early! No sign-up needed; it was simply an easy scan. Keep it simple. “Do

Launch 101

Launch Product GTM Technology 101

SaaStr

OCTOBER 20, 2023

How Did We Get Here — OpenAI OpenAI started as a research lab in 2015. From there, the pace picked up rapidly. From there, the pace picked up even more, releasing ChatGPT, Whisper, and GPT4, the state-of-the-art seminal model. years, going public, and even ringing the bell at NASDAQ.

Growth 94

Growth Launch Territory Legal 94

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233

Gaming Sell GTM Technique 233

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies. The bait and switch.

Pipeline 117

Pipeline Go To Market Cross-sell Sales 117

Martech

MAY 2, 2024

This GTM (go-to-market) platform allows you to create your own “ideal buying group,” a set of demographic characteristics similar to an ICP (ideal customer profile), to identify people by persona, job function and seniority who appear to be researching in your product category from the anonymous web. Remarkable.

B2B 117

B2B Drivers/motivators CRM GTM 117

Highspot

APRIL 30, 2024

As such a hot topic with little guidance on using it, you’re likely wondering: Does AI actually help boost your go-to-market productivity, and if so, how? Go-to-market teams can easily use AI to improve their workflows, especially when it comes to automation, co-creation, and insights. We’d love to hear from you.

Government 52

Government Sell Sales Go To Market 52

SalesLoft

JANUARY 16, 2024

After weekends, holidays, and vacations, that’s how many selling hours there are left in a year. But the reality for most go-to-market teams is that only about a third of that is spent engaging customers and prospects. Selling is where you live. You guessed it: administrative work. But it doesn’t have to be that way.

Trust 52

Trust Up-sell Contract Technology 52

Salesforce

SEPTEMBER 19, 2023

Often, CROs have risen up through a classically successful sales career, only to face an entirely new challenge: take over every revenue-generating function in the business to drive predictable growth. Level up your leadership What is a chief revenue officer? Trait 2: Data-obsessed CROs own the go-to-market strategy.

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. By every conversational intelligence measure, I shouldn’t have been selling anything : I was talking too much (I speak for over 60% of the talk time). Start measuring your own stats.

Education 91

Education Pipeline Follow-up Clients 91

SalesLoft

MARCH 31, 2022

Both the pandemic and full adoption of digital selling have rapidly improved the way that we are looking at workplaces and teams, how we communicate with customers, and ultimately how we sell. These changes are positive, but now sales leaders have new challenges that are keeping them up at night – myself included.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

Salesforce

NOVEMBER 7, 2023

It starts and ends with a simple principle: Put yourself in your audience’s shoes, and give them something good. Team selling is more important than ever, and sales kickoffs help us sell faster and smarter when we learn more about each other’s working styles. What you’ll learn: What is a sales kickoff (SKO)?

Cross-sell 64

Cross-sell Presentation Sales Up-sell 64

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. The reality is that the way we sell now should be focused on the buyer. Let’s start at the beginning — with the customer.

GTM 97

GTM CRM Pipeline Referrals 97

Sales Hacker

SEPTEMBER 29, 2023

Regional micro-events have drawn out the buyers who still work from home and don’t want to just meet with an AE. Regardless of which channels you’re investing in, Martin Gontovnikas (Marketing & Growth Advisor) emphasizes his biggest takeaway of “it’s better to be different than better.

GTM 102

GTM Growth B2C Territory 102

Heinz Marketing

APRIL 15, 2021

For this complex buying journey, a new approach to how go-to-market teams align and coordinate their actions is required. While the marketing and sales teams still need a healthy separation, they need seamless alignment. Consider your buyer personas when you are developing your marketing and sales materials.

GTM 137

GTM Sales Follow-up Education 137

Hubspot

NOVEMBER 19, 2020

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Creating a plan to sell existing products/services to new demographics, through such initiatives as adding locations or expanding delivery radius.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Gong.io

DECEMBER 14, 2022

It’s time to talk about target account selling, or TAS. Target account selling is a highly personalized, targeted approach to sales that sees your sales reps focus only on the very best accounts. With that in mind, let’s examine what exactly target account selling is and how you can start executing it in your sales strategy today.

Sell 62

Sell Cold Call Contract GTM 62

SaaStr

APRIL 25, 2023

While many of the companies on SaaStr are based in North America and then expand to Europe and APAC, we’re seeing more and more expansion going the other way. Celonis started 12 years ago in Germany and recently began its move into the U.S. He also started a public sector business, which did not previously exist.

Engineering 70

Engineering GTM Territory Management Consulting 70

SaaStr

FEBRUARY 13, 2024

First, they had six AEs before they started hiring any SDRs. The answer didn’t show up in the data. This could be the first Go-To-Market hire where you’re still doing founder-led sales, or you still have a founder as the sales leader and a couple of AEs pushing to hire an SDR to supplement demand gen.

E-commerce 70

E-commerce Networking A/B testing GTM 70

Highspot

JANUARY 9, 2024

The B2B sales process is a structured yet flexible journey tailored to meet the unique needs of customers. It starts with prospecting for potential leads, then moves through to negotiation and closing the deal. Each stage requires specific selling skills to satisfy prospect needs. What is B2B Sales Training?

Technique 52

Technique B2B Cross-sell Negotiate 52

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?

GTM 126

GTM B2B Drivers/motivators Sports 126

Heinz Marketing

AUGUST 30, 2021

This week’s show is called “ The Evolution of Successful Social Selling ” and our guest is Jamie Shanks , CEO @ Sales for Life and Pipeline Signals. If you’re watching this on demand, thanks very much for catching up with us. So, let’s start there. You can even ask Alexa! It’s not a bad thing.

Pipeline 117

Pipeline Sales Up-sell Cross-sell 117

Hubspot

DECEMBER 13, 2022

Over the past two years, we’ve talked a lot about how the pandemic has sped up the rate of digital transformation, particularly in the shift to selling online. Despite having a stronghold on the brick-and-mortar video rental business, they were quickly left behind when Netflix started selling online in the early 2000s.

B2C 65

B2C Price B2B Sales 65

Highspot

NOVEMBER 25, 2020

??Not only are they key to landing your go-to-market strategy for the upcoming year, but one of the few times your entire sales team will be together, making them valuable opportunities for camaraderie and connection. The weeks leading up to SKO are an essential time to get your sales team excited and prepped for SKO.

Education 122

Education Drivers/motivators Sales Up-sell 122

Highspot

MAY 3, 2024

The buyer’s journey doesn’t just start and stop with sales. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. The goal is to simplify the complexities of today’s selling environment and create a smoother experience for buyers and sellers.

Cross-sell 52

Cross-sell GTM Technology Technology 52

Heinz Marketing

MAY 10, 2021

Join us, as Bobby shares about the idea of industry experience and how important having industry experience and industry perspective is, especially when selling in a commodity market. I was a banker, and I was selling a commodity. But I found the more I knew about a business or industry, the better the meeting would go.

Pipeline 92

Pipeline Sales Up-sell Growth 92

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 127

GTM B2B Conversion Objectives and Key Results 127

Sales Hacker

MARCH 30, 2021

They’ve built a new process of guided selling, which Neil discusses during the show. How Revenue Grid enables smarter selling. Guided selling and engagement. Scaling Up During The Pandemic [11:40]. That’s important because where we start is data, and data flows downstream Salesforce. powered by Sounder.

Sell 103

Sell CRM Appointment Up-sell 103

Sales Hacker

OCTOBER 16, 2020

Their calendars are blocked with 76 meetings. And to make it worse, everyone and their start-up cousin is calling them, which makes it tremendously difficult to stand out. Luckily, there are a few things you can do today to start improving how you go about the rigorous, rejection-filled prospecting days.

Prospecting 106

Prospecting Cold Call Referrals Objectives and Key Results 106

SaaStr

FEBRUARY 9, 2021

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. Prior to joining Whereby, a browser-based video meeting platform, Bonnici was previously CMO of the world’s leading software review platform G2.com ” Want more?

Territory 65

Territory Launch Up-sell Meeting 65

criteria for success

APRIL 1, 2020

You may be finding it difficult to work from home, or you might have seen your pipeline dry up. Here’s a summary of the challenges we’re hearing from salespeople and some best practices for selling through uncertainty. Selling Through Uncertainty. For example, let’s say you sell analytics software. Download Now.

Sell 97

Sell Prospecting Up-sell Territory 97

Martech

OCTOBER 11, 2021

“We do scheduling and routing of meetings,” she clarified. “The meeting might be going through to a salesperson, account manager or a CSM. Our premise is, life is too short to spend time booking meetings.” Again, she needed to build the team from the ground up. Stepping up to customer love.

Customers 103

Customers Account management Real Estate Contract 103

Gong.io

OCTOBER 27, 2021

It’ll show up here soon enough.). That’s how it ensures alignment between plans and reality, and helps everyone on your sales and go-to-market teams be their highest-performing selves. Throw up the Bat-Signal and sales ops are on their way. Sales cycle length : Start to close, how much time does your average deal take?

Quota 62

Quota Pipeline Sales Contract 62

Heinz Marketing

JUNE 19, 2023

And if you’re just catching up and just catching in, every episode of Sales Pipeline Radio from all the way back to the beginning is available at www.Salespipelineradio.com. Each week we’re featuring some of the best and brightest minds in B2B sales and marketing as this continues to evolve.

Pipeline 100

Pipeline B2B Objectives and Key Results Sales 100

Sales Hacker

OCTOBER 19, 2022

So, instead of copying and pasting, Mark suggested having the CEO meet with the C-suite and board to define the top three to five strategic objectives for the next quarter or year. When sales leaders build the comp plan alone, they end up misaligned with the company’s overall goals. Bonus: Meet the Compensation Hub.

Commission 96

Commission Finance Quota Strategize 96