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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. Some were B2C, many were B2B. Are you kidding? Processing.

GTM
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How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

SaaStr

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. Our best hires consistently came from our leadership team’s networks. What is Codeium and Windsurf?

GTM
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The Hidden Costs of Efficiency

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : HG Insights. More for your eyeballs How to build your GTM strategy from scratch.

GTM
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) So I guess I should do a quick bio.

GTM
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10 Things That Are Different in Vertical SMB Sales with Toast’s CRO

SaaStr

” This density creates network effects that compound over time. When Toast reaches a certain penetration in a market, their win rates actually increase due to social proof and local ecosystem effects. Strategic Implication : Your business model directly determines your go-to-market strategy.

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Why ‘risk on marketing investment’ is the new ROMI

Martech

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. Email: Business email address Sign me up!

GTM
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What the composability revolution means for customer engagement

Martech

. “The overall thinking here is that there’s more data than ever; the data needs to go somewhere; companies are becoming much more data-driven; and computers, systems, networks need to support all of that data flowing through.” “Those guys are going to market with a composable CDP as well.