SaaStr

DECEMBER 5, 2024

Sydney explains: “The advice for the go-to-market teams is, if you’re not yet, which I can’t imagine, but if you’re not yet leading with AI in your story, you better figure out how to do that fast because that’s what buyers are looking for.” People are already buying it.

GTM 107

GTM Cold Call Follow-up Technology 107

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. This is true in life and business.

Go To Market 98

Go To Market GTM Strategize Growth 98

Search Engine Land

OCTOBER 1, 2024

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? What publications should I use to test product positioning for a new go-to-market strategy? What product messaging and positioning is driving audience interest?

Electricity 95

Electricity Growth Strategize Launch 95

SaaStr

FEBRUARY 7, 2025

Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience. These early conversations helped shape Databricks product, pricing, and go-to-market strategy.

Technical Sales 67

Technical Sales Inside sales Cross-sell Account management 67

Sales Hacker

JUNE 17, 2025

Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. TriNet exists to make that easier.

GTM 81

GTM Customers Construction X-functional 81

Martech

FEBRUARY 18, 2025

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. QBRs) is the leading factor in reducing churn.

GTM 105

GTM Contract Government Legal 105

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Their strategy?

Territory 71

Territory Drivers/motivators Quota Pipeline 71

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships. Sales strategy.

Go To Market 84

Go To Market Up-sell Sales Strategize 84

The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Partners in Excellence

MARCH 26, 2024

Eventually, I was invited into customer meetings to answer questions, and occasionally, I presented the pricing models and assisted in negotiating pricing and deal structures. When these large, strategic deals closed, our team and the company celebrated the success. Initially, I provided the models to sales teams.

Sell 137

Sell Cross-sell Finance B2C 137

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Addresses broader business aspects beyond marketing alone, emphasizing a holistic approach.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Addresses broader business aspects beyond marketing alone, emphasizing a holistic approach.

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Hacker

OCTOBER 25, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Or, ICP marketing. The key is intent.

Product 64

Product GTM Niche Growth 64

SaaStr

MARCH 18, 2025

Rather than seeing this as a liability, Wiz leveraged it as a strategic advantage — even in its sales team. Calendar density became both a lagging indicator of market interest and a leading indicator of potential revenue bottlenecks.

GTM 71

GTM Pipeline Trust Price 71

SaaStr

FEBRUARY 10, 2025

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. Strategic Transformation The company’s leadership, including CEO Tim Sang, recognized that their challenges extended beyond typical growing pains.

Growth 63

Growth Product A/B testing Strategize 63

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It may come at a price, but that price if often worth it in the long run. Full breakdown of Price’s Law here.

GTM 121

GTM Sales Growth Represent 121

SaaStr

FEBRUARY 25, 2025

The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) Many companies strategically use the event to meet potential hires, conduct interviews, and build their talent pipeline.

Pitch 78

Pitch B2B Strategize Strategic planning 78

Sales Hacker

MAY 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Shared decision-making on pricing, packaging, and promotions. Monthly : Strategic deep dives with broader leadership. Pipegen Tuesdays to rally both teams on prospecting. But only if you build time for it.

GTM 104

GTM Cross-sell Pipeline Launch 104

SaaStr

SEPTEMBER 8, 2024

Make sure you know how your customers buy and tailor your go to market strategy and messaging to that. Pricing is always evolving. Be willing to iterate and push the envelope on pricing, and make sure your pricing lines up with your sales process. Get great at list building.

Non-Profits 126

Non-Profits Price Contract Start-ups 126

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

MARCH 12, 2024

Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. Product-market fit is not static, and both the product and the market need to constantly align. 12:26) Learning from the past: Market cycles and founder experiences. (17:15)

GTM 121

GTM Growth Strategic partnership Pipeline 121

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). A best-in-class onboarding program.

Objectives and Key Results 103

Objectives and Key Results Price GTM Territory 103

SaaStr

JANUARY 12, 2023

As inflation rises, resources must be used more strategically since it’s become difficult to estimate to cost of capital. They also shared what strategic and holistic actions companies should take to optimize their organization and manage costs. Go to market. In the past, companies could pursue growth at all costs.

Consult 19

Consult Growth Profit margin Strategize 19

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) So I guess I should do a quick bio.

GTM 98

GTM Engineering Electricity X-functional 98

Martech

APRIL 19, 2023

Strategic intelligence. Broadly, strategic intelligence means using BI insights to drive and support strategy. We also call this market intelligence which provides businesses with current industry trends and makes sense of consumer behavior to navigate a future course of action. Next, DI reduces risk and uncertainty.

Strategize 124

Strategize Healthcare GTM Strategic planning 124

Sales Hacker

JUNE 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The real bottleneck is Series A Raising a priced seed round is no longer the milestone it once was. If you’re looking to scale your sales and marketing teams with top talent, we couldn’t recommend our partner Pursuit more.

GTM 86

GTM Drivers/motivators Growth Go To Market 86

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. A phenomenon called Price’s Law – let’s get into it. Brought to you by Apollo.

GTM 114

GTM Pipeline Finance Growth 114

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. That means you will get smaller deal sizes as you will face pre-defined buying needs and price pressures.

GTM 106

GTM E-commerce B2B Profit margin 106

Sales Hacker

OCTOBER 19, 2022

Bigger strategic lifts require more intention. It’s extremely rare that the strategic context of the Head of Sales’ last company is the same at the new company.”. From there, you can identify which of those priorities sales compensation can reinforce – and those sales coaching, pricing, or proper training can accomplish.

Commission 121

Commission Finance Quota Sales 121

Highspot

APRIL 16, 2020

Customer experience has become more critical to revenue goals, with one study finding that CX will overtake price and product as the key brand differentiators by the end of this year. You may have great content, but how do you align that content with strategic initiatives and land it internally with sales teams?

Quota 98

Quota Strategize Price Technology 98

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? We are seeing more agile packaging and pricing methods, dynamic deals, ramp-up revenue, and consumption and usage. With a new product launch, you may shift from a flat monthly subscription fee to a consumption-based pricing model. Era 3, SaaS 3.0:

Finance 98

Finance GTM Government Territory 98

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why Ecosystem-Led Growth for GTM? What can you win?

GTM 119

GTM Growth Referrals Cross-sell 119

SBI

MARCH 8, 2018

Chris: SAVO is a game changer for our customers because instead of just focusing on solving tactical pains like helping sellers find content easier, we focus on helping organizations align the sales organization to strategic corporate initiatives and changing market conditions. Diagram #1).

Gaming 55

Gaming Strategize Government Cross-sell 55

Highspot

MAY 26, 2025

If data shows that a pricing guide boosts close rates by 20%, prioritize this in training. For example, analytics might show that sales reps who complete a strategic selling course increase deal velocity by 10%, or that consistent just-in-time coaching improves forecasting accuracy. Shows the strategic value of training investments.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Martech

MARCH 17, 2022

It can do this by strategizing actionable, well-defined plans that are also goal-oriented and effectively communicated throughout the organization. More strategic use of technology : RevOps can help a company make better use of its technological resources. Competitor analysis. Sales funnel analysis.

Profit margin 124

Profit margin Teamwork Price Growth 124

SaaStr

OCTOBER 3, 2022

This revenue strategy consists of three core questions: What is the market opportunity—the problem that needs to be solved? What is the pricing? When you can answer these questions confidently, it is time to go to market. The market can be as big as we want, but our resources are not unlimited. Platform or app?

GTM 107

GTM Strategize Government Inside sales 107

Highspot

NOVEMBER 24, 2024

Unify Go-to-Market (GTM) Teams Sales enablement training eliminates silos between sales, marketing, product, and the rest of the go-to-market team because it aligns everyone around the same tools, messaging, and goals. Here’s how it can enhance your sales team’s performance: 1.

Pitch 52

Pitch Technique Sales Cross-sell 52