Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Adjust and iterate as you go. Example Eddy.

Go To Market 77

Go To Market Lead generation Launch Service 77

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Account Executive in Enterprise Technology. Sales strategy.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

Martech

MAY 2, 2024

However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. But who knows if the person in that job is involved in buying your particular product or service?

B2B 120

B2B Drivers/motivators CRM GTM 120

Highspot

NOVEMBER 7, 2019

41 on Deloitte’s Technology Fast 500 , a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Highspot leads the sales enablement category with its technology innovation and unparalleled customer satisfaction. SEATTLE, Nov.

Technology 61

Technology Technology Legal Networking 61

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Martech

MARCH 14, 2023

Global software and ERP giant SAP has sold its entire stake in Qualtrics as part of a definitive agreement to acquire the experience management platform entered into by Silver Lake, a technology investment firm, and Canada Pension Plan Investments. Business email address Subscribe Processing. The all-cash agreement reflects a $12.5

Launch 97

Launch Technology Technology Service 97

Martech

AUGUST 28, 2023

Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. The CMO seems like a natural choice, but they aren’t there long enough and usually don’t have the technological chops. billion in 2020 to $23.6

Government 98

Government Technology Technology Strategize 98

Highspot

MAY 3, 2024

But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. The reason is that revenue enablement works to break down silos between sales and other departments through shared goals, technology, and centralized support.

Cross-sell 52

Cross-sell GTM Technology Technology 52

Highspot

JUNE 27, 2023

With more than 20 years of experience driving profitable, predictable growth for some of the world’s most notable SaaS companies, Younger will be responsible for driving revenue growth, customer satisfaction, and operational excellence across the go-to-market organization.

Appointment 96

Appointment Growth Pipeline B2B 96

SalesLoft

JANUARY 16, 2024

But the reality for most go-to-market teams is that only about a third of that is spent engaging customers and prospects. A speedy buying process will help them return to work faster. This might appear to be in direct conflict with a desire for speed, but it’s also important during the buying process. Mitigated risk.

Trust 52

Trust Up-sell Contract Technology 52

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 129

GTM Market share Growth Technology 129

Martech

NOVEMBER 13, 2023

“At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to earn that trust and it doesn’t come easily.” What we do is give our customers tools and technologies to build and deploy more secure applications.”

Campaign 89

Campaign Price Technology Technology 89

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? Prakash Raina, Co-Founder of Subskribe, and Leslie Hui, VP of Accounting Operations and Finance Transformation at Okta, break down the secrets to unifying SaaS teams, processes, and systems. New service offerings. Mergers and acquisitions. Prakash Raina.

Finance 78

Finance GTM Government Territory 78

Tibor Shanto

SEPTEMBER 23, 2021

Rather than a feel-good theory fueled soliloquy, Mike delivers a solid process, road tested and proven in real world and company settings. Mike shares the 12 building blocks, tied together with systems thinking and communication management, sitting on a base of (optional) sales support services. A Managed Process.

GTM 167

GTM Sales Consult Quota 167

Veloxy

FEBRUARY 15, 2024

They provide a platform for insights into the sales process and strategies, offering the convenience of learning anytime, anywhere. They offer beginner-friendly content aimed at helping novices understand the sales process and develop their skills.

Gaming 233

Gaming Sell GTM Technique 233

Highspot

NOVEMBER 7, 2019

41 on Deloitte’s Technology Fast 500 , a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Highspot leads the sales enablement category with its technology innovation and unparalleled customer satisfaction. SEATTLE, Nov.

Technology 40

Technology Technology Legal Networking 40

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Heinz Marketing

JANUARY 28, 2023

ByCollin Stewart Reaching product-market fit is the first ‘only thing that matters’ goal for a startup, but once you find it, go-to-market quickly becomes the next ‘only thing that matters.’ Read to learn how you know when to invest in a go-to-market motion. Read on for some solutions.

B2B 109

B2B Customers Strategize Contact 109

Martech

APRIL 19, 2023

The focus of DI is not just on the technology but on how it augments human decision-making processes. I’ve used it in developing systems and platforms for complex energy, finance, policy, and marketing decisions. DI has been applied in credit applications or fraud detection in financial services. Resistance.

Strategize 122

Strategize GTM Healthcare Strategic planning 122

Highspot

NOVEMBER 27, 2019

For sales and services people in particular, several unique factors play into job satisfaction. If you’re selling an unreliable product, or have an endless list of unhappy customers, chances are you’re not going to be skipping to the office every morning. And those are just the foundational pieces.

Service 52

Service Negotiate Sales Up-sell 52

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. The vendors respond.

B2B 125

B2B GTM Technology Technology 125

Martech

AUGUST 9, 2023

Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit. Business email address Subscribe Processing. In your inbox.

X-functional 92

X-functional GTM B2B Technology 92

Martech

OCTOBER 18, 2022

She has experience in fintech and gaming technology at PlayStation, Venmo and Uber. This boosted the credibility of cryptocurrency, as well as the underpinning blockchain technology that governs transactions in web3. And they’re going to make it happen with or without us. Processing. Build a metaverse-ready team.

Government 141

Government Gaming Pitch Technology 141

Martech

DECEMBER 21, 2022

What are the different types of marketing management? Top marketing management processes to know. Agile marketing management team development . Measuring the results from marketing management. Resources for learning more about marketing management . What is marketing management and why is it important?

Objectives and Key Results 102

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 102

Sales Pop!

AUGUST 2, 2023

Some outsourcers can manage the whole sales process, while others might focus on areas such as lead generation, setting up appointments, customer relationship management, etc. Not all sales agencies provide equally good services. Not all representatives will be experienced in your market. What Is Sales Outsourcing?

Represent 97

Represent Lead generation Commission Sales 97

SaaStr

MAY 13, 2022

It helps eliminate silos by aligning cross-functional teams around the goal of generating revenue through iterative processes. “Revenue marketing integrates multiple go-to-market initiatives across disciplines, aligning with the entire revenue team, to drive business growth.” Marketing is not a cost center.

Engineering 88

Engineering Objectives and Key Results GTM Growth 88

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 104

Pipeline B2B Go To Market Sales 104

APACSMA

DECEMBER 4, 2023

What challenges do they face, and how can your product or service offer solutions? Zeenath Kuraisha, CEO of APACSMA shares, “[Establishing SMART goals] sounds simple in theory, and everyone talks about it, but it can become quite complex when you get into the actual process of drafting one. Who are they? Book a free session with us.

Objectives and Key Results 52

Objectives and Key Results GTM Objection handling Sales 52

Highspot

JANUARY 9, 2024

In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid. What Does the B2B Sales Process Look Like? The B2B sales process is a structured yet flexible journey tailored to meet the unique needs of customers.

Technique 52

Technique B2B Cross-sell Negotiate 52

SalesLoft

NOVEMBER 17, 2020

Your Lead Management Process Flow. Do you have a formal lead management process? Many sales teams pay a lot of money for sophisticated technology they barely use. So you can realize the full value of your investment, whiteboard your CRM lead management process and formally document it for all involved departments to review.

Territory 105

Territory Sales Technology Technology 105

SalesLoft

MARCH 31, 2022

We are all facing similar challenges and they gave me a lot to think about – from reducing time in the hiring process to how we can train managers differently. . Penny Orme: For the first time we’ve created a joint marketing and sales go-to-market plan that is part of our new OKR (objective and key results) process.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not. We know the facts.

B2B 115

B2B GTM Cross-sell High impact 115

Heinz Marketing

JANUARY 19, 2024

Here’s a real life example from our client work: A client with large marketing team (200 members across functional marketing teams) had difficulty adopting and implementing a new tool, and in the process of implementation, they got resistance from some who would continue to use their own tools. Survey team for needs gaps.

Campaign 108

Campaign Represent Education Clients 108

SaaStr

MARCH 31, 2022

Jessica Alexander, Senior Director Cloud Technology & OEM Partnerships, Crowdstrike. What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. Panel: Colleen Kapase, VP of WW Partner & Alliances, Snowflake.

Cross-sell 79

Cross-sell Finance Strategize Technology 79

Martech

OCTOBER 14, 2022

Today, CMO positions are more than just higher-level marketing supervisors. They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Processing. Responsibilities of a chief marketing officer. Overseeing market research.

Non-Profits 125

Non-Profits E-commerce Strategize Consult 125

Martech

JANUARY 6, 2023

I’ve worked with hundreds of marketing and go-to-market leaders. Existing relationships, processes, knowledge and onboarding mean less time to value. The most valued asset a CMO brings is maximizing the brand value of the product or service in the market. For services, it’s a bit more challenging.

GTM 121

GTM Growth Education Drivers/motivators 121

SaaStr

JUNE 17, 2023

Known for its inbound marketing software products, it has consistently reinvested profits back into the business to fuel sustainable growth. By doing so, they’ve maintained steady revenue streams while also enhancing product offerings and customer service capabilities. Maximize output while minimizing input.

Growth 86

Growth E-commerce Profit margin Strategize 86