SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. Some companies go really hard,” he shares. But you have to take a step back because you might underestimate what it means to implement product-led growth.

Go To Market 79

Go To Market Growth GTM X-functional 79

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Start early!

Launch 99

Launch Product GTM Technology 99

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Growth 98

Growth Product Customers B2B 98

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. Start with product features.

Product 127

Product E-commerce Strategize B2B 127

Heinz Marketing

JANUARY 7, 2022

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. Not quite.

Growth 108

Growth Product Intrinsic Referrals 108

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Go-To-Market Plan Template. Example Eddy.

Go To Market 78

Go To Market Lead generation Launch Service 78

SaaStr

JULY 27, 2022

Secret 1: A Self-Serve Product is Non-Negotiable For SMBs. From the very beginning, PayFit planned to create a self-serve product. They built their sales funnel in the same fashion to empower customers with autonomous product discovery and conversions. when customers needed to switch from an old payroll solution to PayFit).

Go To Market 82

Go To Market GTM B2C Price 82

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. The SMB segment—going upstream vs. downstream. Where Can You Apply This Go To Market Strategy? Regions often respond with a 1-2 year delay to the US Market.

Go To Market 72

Go To Market GTM X-functional Territory 72

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Promoting high performing mid-market reps.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 98

Sell Cross-sell Finance B2C 98

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Access to more data. Efficiency.

GTM 93

GTM Growth Cross-sell Referrals 93

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think.

Launch 110

Launch Product Campaign Cold Call 110

SaaStr

OCTOBER 20, 2023

She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. How Did We Get Here — OpenAI OpenAI started as a research lab in 2015. From there, the pace picked up rapidly. years, going public, and even ringing the bell at NASDAQ. How did they get here?

Growth 103

Growth Launch Territory Legal 103

Martech

MAY 2, 2024

They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category. But who knows if the person in that job is involved in buying your particular product or service? But, as I like to joke, “A persona doesn’t have a phone number.”

B2B 112

B2B Drivers/motivators CRM GTM 112

Heinz Marketing

JUNE 21, 2021

Join us as Christel shares some best practices on how she prioritizes all the different marketing requirements in an early stage company as well as how she is setting up the marketing organization and priorities internally. Like we talk a lot about big demand programs and sales and marketing teams working together.

Pipeline 79

Pipeline Start-ups Go To Market Education 79

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies. The bait and switch.

Pipeline 112

Pipeline Go To Market Cross-sell Sales 112

SaaStr

JANUARY 24, 2024

Can you start and stop a PLG motion? What should you look for in an Enterprise rep vs. a Mid-Market rep? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. How do you diagnose and solve churn?

Growth 98

Growth GTM Up-sell Legal 98

SaaStr

NOVEMBER 17, 2023

At this year’s SaaStr Annual, Mark Roberge, co-founder and Managing Director of Stage 2 Capital, takes the stage to have a bake-off between startups and incumbents when it comes to who will win the AI Go-to-Market race. Design Big But Start Small You go to the mountain and rethink your business in a post-AI world.

GTM 111

GTM Technology Technology Up-sell 111

Highspot

APRIL 30, 2024

As such a hot topic with little guidance on using it, you’re likely wondering: Does AI actually help boost your go-to-market productivity, and if so, how? Go-to-market teams can easily use AI to improve their workflows, especially when it comes to automation, co-creation, and insights. We’d love to hear from you.

Government 52

Government Sell Sales Go To Market 52

SaaStr

JUNE 22, 2023

Dear SaaStr: What do startup founders typically get wrong when starting a business? My list: Not committing to 24 months upfront to getting to Real Revenues and a Minimum Sellable Product. More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months – SaaStr Picking cofounders that aren’t as committed.

B2C 99

B2C B2B Up-sell Start-ups 99

SaaStr

MAY 25, 2023

Probably just say Yes pic.twitter.com/K483lKnyzd — Jason ✨Be Kind✨ Lemkin  (@jasonlk) April 21, 2021 So I wrote a version of this post years ago, about when to think about selling your startup, if you do get an attractive offer. No one is going to want to buy your pre-revenue SaaS start-up, unless you have a truly epic, proven team.

Sell 144

Sell Price Up-sell Start-ups 144

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233

Gaming Sell GTM Technique 233

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Alternatively, a lead can be someone who has not given you their contact information but has expressed an interest in your product or service once you reached out to them. We have the results to back that up. Today it’s at $100M+.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Hubspot

APRIL 1, 2024

It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) They have access to a wealth of information online, from product reviews and customer feedback to detailed product specifications and pricing information.

Cross-sell 61

Cross-sell CRM Referrals Up-sell 61

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. The reality is that the way we sell now should be focused on the buyer. Let’s start at the beginning — with the customer.

GTM 106

GTM CRM Pipeline Referrals 106

Sales Hacker

OCTOBER 6, 2022

And with the majority of startups failing due to no PMF (Product-market fit) or cash flow, it’s crucial to get your GTM (go-to-market) strategy right early on. . Where is the best place to start? How do you sell as a founder? How do you set up your sales team for success?

GTM 79

GTM Sell Up-sell Start-ups 79

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 71

GTM Launch B2B Growth 71

SalesLoft

JANUARY 16, 2024

After weekends, holidays, and vacations, that’s how many selling hours there are left in a year. But the reality for most go-to-market teams is that only about a third of that is spent engaging customers and prospects. Selling is where you live. You guessed it: administrative work. But it doesn’t have to be that way.

Trust 52

Trust Up-sell Contract Technology 52

SaaStr

OCTOBER 11, 2023

Eran Zimman, monday.com’s co-founder and co-CEO, shares his secrets to scaling and growth in an unpredictable market. monday hasn’t missed a beat, but before we dive into their secrets, let’s first learn where it all started and what they do today. Since day one, they didn’t like selling to customers. How is that possible? “You

Growth 67

Growth Non-Profits Drivers/motivators Construction 67

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? Throughout the past few decades, we have witnessed different eras of SaaS: Era 1, SaaS 1.0 : Starting in the early 2000s, SaaS 1.0 was pretty simplified, mostly made up of annual or monthly subscriptions. Set them up for success. . Era 2, SaaS 2.0:

Finance 86

Finance GTM Government Territory 86

Sales Hacker

MAY 27, 2019

After 16 years at IBM, Scott has learned a thing or two about assessing marketing strategy and how effective your product is. How to focus on the “how” of your product. How to assess your go to market strategy. We’re taking traditional communications up into the cloud. What You’ll Learn.

Product 60

Product Objectives and Key Results Up-sell Contract 60

SaaStr

APRIL 25, 2023

While many of the companies on SaaStr are based in North America and then expand to Europe and APAC, we’re seeing more and more expansion going the other way. Celonis started 12 years ago in Germany and recently began its move into the U.S. He also started a public sector business, which did not previously exist.

Engineering 78

Engineering GTM Territory Management Consulting 78

Sales Hacker

MARCH 31, 2023

Let us know: marketing [at] saleshacker [dot] com. Generative AI is all the craze, mostly because of OpenAI’s ChatGPT and their freemium go-to-market motion, which made them go viral for being the fastest ever application to reach 100 million users. Don’t see your favorite tool?

Sales 88

Sales Launch Consult Follow-up 88

Partners in Excellence

FEBRUARY 28, 2022

The products they sell had become highly commoditized. In the past, where there had been significant product based differentiation, over time, with more competition and market changes, everty thing changed. We see this in virtually every product. Everyone sourced the products from the same suppliers.

Price 85

Price Negotiate Up-sell Start-ups 85

Salesforce

SEPTEMBER 19, 2023

Often, CROs have risen up through a classically successful sales career, only to face an entirely new challenge: take over every revenue-generating function in the business to drive predictable growth. Level up your leadership What is a chief revenue officer? What does a chief revenue officer do? That’s … everything. It’s 9 a.m.,

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59