ClickFunnels

JANUARY 30, 2022

The post 4 Proven Marketing Strategies For Selling A Product appeared first on ClickFunnels. It’s not enough to have a great product. As Gabriel Weinberg, the founder and CEO of DuckDuckGo, put it in the book he co-authored with Justin Mares, “Traction” : “Almost every failed startup has a product. 1 Cold Email.

Product 222

Product Sell Promote Launch 222

SaaStr

FEBRUARY 6, 2024

So we’ve had a ton of great conversations over the years on SaaStr on when and how to go multi-product. Answers from the CEOs of Twilio, Veeva, Amplitude, HubSpot, Gainsight and More I wanted though to do a deep dive on just one piece — a few thoughts how to sell that second product. It so rarely does.

Product 82

Product Sell Quota Launch 82

Sales Hacker

JULY 14, 2022

Let’s start with a definition. Founder-sales happens when the founder is the one responsible for selling his/her products to prospects, and heading the GTM motion for the company. . By default, founders are always selling: Selling to investors on why they should provide them with capital. . Following up.

Start-ups 84

Start-ups GTM Pitch Up-sell 84

SaaStr

SEPTEMBER 10, 2021

Start-ups are so, so hard. And then drag it right up that hill to $10m ARR. You really can’t know how hard it is, even if you were a VP at a great start-up, even if you were the first employee, even. Second, for the entire history of my first start-up as a founder. But what does this mean ?

Start-ups 112

Start-ups Cross-sell Follow-up Up-sell 112

Veloxy

FEBRUARY 1, 2024

Measuring the right sales productivity metrics is crucial for any sales team looking to boost its performance. CRM tools are essential for measuring a variety of sales productivity metrics, fostering alignment between sales and marketing teams, overcoming tracking challenges, and setting targeted goals to motivate the salesforce.

Product 130

Product Quota Objectives and Key Results CRM 130

SaaStr

OCTOBER 1, 2022

Dear SaaStr: What are Some Red Flags That Signal You Shouldn’t Take a Start-up Job? Don’t join a B2B/SaaS start-up that won’t share its revenue and current growth rate with you — and its Zero Cash Date. Don’t join a B2B/SaaS start-up where you don’t believe in the CEO.

Start-ups 96

Start-ups B2C B2B Growth 96

SaaStr

JULY 29, 2021

Do at least 20–30 customer interviews before you start writing too much code. You have to love the customers that get the most value from your product. Sell the first 10–50 customers yourself. You’ll always end up wishing you’d raised more. Too many founders don’t keep up with the burn rate and get this wrong.

Start-ups 120

Start-ups Engineering Launch Up-sell 120

ClickFunnels

JUNE 28, 2021

The post 9 Techniques To Effectively Sell A Product appeared first on ClickFunnels. You have a great product. You also need to know how to sell that product effectively. You can’t be effective at selling if you don’t know exactly who are you selling to. Who is Buying Your Products?

Technique 148

Technique Product Sell Pitch 148

Search Engine Land

APRIL 1, 2024

If so, chances are you have to optimize massive amounts of product pages using a product information management (PIM) system. Managing and optimizing your ecommerce product data I’ll use some dummy PIM data as an example of my process. For my in-house position, I do this based on the product launch schedule.

Product 92

Product Launch Follow-up Start-ups 92

SaaStr

FEBRUARY 1, 2024

Sales execs can screw up so many things and still close a lot if they just get 1 thing right If they just are a true subject matter expert in the product they sell Yet so many aren't — Jason ✨Be Kind✨ Lemkin  ?? My co-founder who was our product guru was supposed to join me. He was the product guy, after all.

Product 89

Product Engineering B2B Pitch 89

Partners in Excellence

FEBRUARY 27, 2021

I know it’s heresy, but not all revenue is good revenue—particularly for start-ups. In fact chasing and winning the wrong deals can be devastating to the long term success of a start-up. In start-ups, sometimes we are so compelled to get revenue, we book deals that completely derail us.

Start-ups 65

Start-ups Follow-up Up-sell Meeting 65

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Today, we’re diving straight into the details with product marketing leaders. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch. Start early!

Launch 99

Launch Product GTM Technology 99

Sales Hacker

AUGUST 7, 2020

Should you take the risk of applying to a fast-growing startup, or slowly work your way up at a more established enterprise company? I have been an early employee at a very successful start-up (and several not-so-successful ones), and I’ve also been in Sales and Management at large, enterprise corporations.

Start-ups 76

Start-ups Non-Profits Territory Sales 76

SaaStr

JULY 7, 2023

But they all came up short in their current roles. The one I knew the best was the first to admit it: ”I didn’t really get to know the product until it was too late.” In 2020-2021, you could sell and market a product you only sort of knew. They never even really learned the product. The problem?

Product 87

Product Sales Up-sell Start-ups 87

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products?

Product 72

Product Sell Education Launch 72

SaaStr

NOVEMBER 25, 2020

Both are two of the most impressive and inspiring public SaaS CEOs — but their products and companies couldn’t be more different. Veeva sells eight figure deals to a very small number of very sophisticated customers, while Twilio has a huge long tail and starts at $0.0085 a minute. It’s not just building the 1.0,

Product 140

Product Drivers/motivators CRM Launch 140

ClickFunnels

JUNE 30, 2021

The post 3 Ways To Introduce A New Product In The Market appeared first on ClickFunnels. You have a great product. So are you ready to put your product in front of your dream customers? So how can you use it to launch your product? #1 You should start by picking the best platform to reach your dream customers.

Product 148

Product Niche Launch Promote 148

SaaStr

MAY 4, 2022

So a top theme across SaaStr CEO interviews since 2017 or so, and across our 5 Interesting Learnings series with public SaaS companies, is … when should you go multi-product? Roughly: By $100m ARR, you probably have to be multi-product to scale at top-tier rates. A new product is often the answer. #1.

Product 97

Product Growth Up-sell Represent 97

The 5% Institute

MAY 6, 2021

In this article, we’ll explore how to sell any product, by focusing on these eight key selling tips. How To Sell Any Product – 8 x Selling Tips. How To Sell Any Product Tip #1 – Meet With Decision Makers. How To Sell Any Product Tip #2 – Use A Pre-Frame/ Intent Statement.

Sell 145

Sell Product Objectives and Key Results Presentation 145

SaaStr

DECEMBER 22, 2023

At the SaaStr Annual, Kiren Sekar, Samsara’s Chief Strategy Officer and founding chief Product Officer shared five lessons he learned along the way from scaling six products to $100M+. Building customer feedback into the DNA of your product team and products. Going multi-product early.

Product 95

Product Transportation GTM Cold Call 95

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Go To Market 100

Go To Market Growth GTM Product 100

SaaStr

JUNE 24, 2020

I’ve been investing just long enough now to see start-ups fall out of product-market fit. When I started blogging on SaaStr.com back in 2012 (!), But I didn’t get that apps with happy customers, and some real traction, could fall out of product-market fit. One reason is low NPS and a poor product.

Product 145

Product Start-ups Growth Closing 145

Veloxy

NOVEMBER 30, 2023

Grab a warm coffee or tea and let’s get started! Download Now: The Big Blue Book of Field Sales Sales Managers — be sure to read the 3 chapters on sales productivity and sales acceleration! This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Heinz Marketing

MARCH 27, 2021

How Being More Productive Starts With Doing Nothing. Why People Don’t Always Speak Up At Work. New research from the University of Pennsylvania explores why employees tend to be uncomfortable with speaking up, and what managers can do about it. The Rise of Virtual Selling and Implications for Sales Enablement.

B2B 133

B2B Product Sell Hospitality 133

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 88

Product GTM Cross-sell Commission 88

Spiro Technologies

JANUARY 23, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving and selling products, and of course, having fun along the way. Instead, today, we’re talking with the president of MAC Products, Inc., We had our own product line, which we still do to this day.

Manufacturing 59

Manufacturing Product Electricity Start-ups 59

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Growth 98

Growth Product Customers B2B 98

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? Free product listings have been a win-win-win situation for shoppers, sellers, and Google alike. YouTube mobile or desktop.

Product 98

Product Retail Click Through Rate Territory 98

Gong.io

AUGUST 19, 2021

It’s pretty straightforward: The client’s team reports a large gap given the time they spent selling, but nothing out of the ordinary. This gave them a data-driven way to decide where to focus their sales organization’s efforts so they could free up reps’ time to actually sell. “ See results, attached. Efficiency for the win. .

Product 127

Product Cross-sell CRM Sales 127

VanillaSoft

JULY 7, 2021

Are your sales reps productive? Their answers may surprise you as according to surveys, sales reps only spend 33% of their time talking to prospects and actually selling. . That means that even when your sales reps are showing up for work and working every hour of the day, they might not be as productive as they could be.

Product 102

Product Inside sales Objectives and Key Results Appointment 102

Heinz Marketing

JANUARY 7, 2022

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. A product-led approach is holistic.

Growth 110

Growth Product Intrinsic Referrals 110

SaaStr

MARCH 25, 2023

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. I say, you just gotta know the product. A true product savant?

Product 87

Product Objection handling Sales Up-sell 87

Gong.io

OCTOBER 19, 2022

Are they spending most of their days hitting the phones, cold emailing prospects, and hosting product demos? If you want to solve this, you need to make your sales team more productive. . Sales productivity can be hard to pin down and improve. What is sales productivity? Sales productivity can be rather hard to define.

Product 62

Product Cold Call Sales Meeting 62

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

Product 127

Product E-commerce Strategize B2B 127

SalesHandy

SEPTEMBER 3, 2020

You need to stay updated with the latest sales statistics for setting up your goals, defining the KPIs, and measuring the performance metrics of your sales team. Sales statistics to boost your sales team productivity. They use cold emails, cold calls, and frequent follow-ups to achieve consistent growth. Follow-up statistics.

Product 131

Product Cold Call Referrals Sales 131

Salesforce

JANUARY 9, 2023

No matter where in the world you do business, your customers know you by your products. The rules you set regarding how they can use those products directly affects how much people trust you. What’s the connection between ethical innovation, inclusion, and products? Why you need a global product policy. Sign up now.

Product 98

Product Trust Technology Technology 98

Salesforce

JUNE 29, 2022

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. Automation for every team.

Product 98

Product Strategize Drivers/motivators Finance 98