Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Price 52

Price Profit margin Manufacturing Retail 52

SaaStr

NOVEMBER 30, 2020

Now … On that deal … go quote twice your highest price ever. This is a terrific exercise to drive your deal size up. With Almost the Exact Same Core Product. ). But if you’re worth $100k … then either your product today, or some future variant of that product, is worth $200k. Almost always.

Price 122

Price Pipeline Up-sell Engineering 122

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 101

Product GTM Cross-sell Commission 101

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Go To Market 113

Go To Market Growth GTM Product 113

TrackStreet

JULY 20, 2023

Best Practices for Amazon Marketplace Pricing Selling on Amazon.com? Whatever pricing strategies you use for your other channels, even if they’re successful, you’ll still want to create a standalone, well-thought-out approach to how you price your products on Amazon. There are two reasons for this.

Price 52

Price Retail Manufacturing Up-sell 52

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? Free product listings have been a win-win-win situation for shoppers, sellers, and Google alike. YouTube mobile or desktop.

Product 98

Product Retail Click Through Rate Territory 98

Hubspot

FEBRUARY 9, 2022

If you are selling tickets to a concert, for instance, having a cheaper general admission ticket and a more expensive VIP treatment ticket would probably suit you best. This is an everyday example of price tiering that gives the seller more opportunities to convert leads and the buyer more options to fit the experience and price they desire.

Price 79

Price Service Up-sell Start-ups 79

SaaStr

MAY 27, 2022

Hire a great VP of Sales, and revenue goes up. It’s a challenge to get your logo retention rate up to 90% or higher. #8. 59% of you have raised prices this year. . #8. 59% of you have raised prices this year. I think most of us have found our pricing is more elastic than we thought. Go find her! #7.

Price 123

Price Niche Up-sell Contract 123

SaaStr

APRIL 19, 2024

For those who aren’t as familiar with our CEO and founder, here’s a highlight reel (as per Sam): Jason started a software company called EchoSign, which sold for nine figures. 50, and package it up for another $.50 Then, someone would sell it for you for $50 to $400. They go to what’s easiest, which is a product extension.

Engineering 107

Engineering Price Cross-sell Niche 107

Veloxy

JUNE 17, 2021

The results of the equation reflect the health of the business, the overall effectiveness of the sales teams as well as where your sales team can increase sales productivity to impact revenue goals. Drive Up Your Average Deal Size. Bring In More Leads : Most of the best sales opportunities start as a humble lead.

Pipeline 306

Pipeline Non-Profits Sales Quota 306

Hubspot

AUGUST 21, 2023

Price negotiation is central to virtually every sales process, and understanding how to properly prepare for one can be a big help in reducing stress and improving results — especially if you're new to the process. 10 Key Steps to Preparing for a Successful Price Negotiation 1. Confirm that there is actually a deal to negotiate.

Negotiate 59

Negotiate Price Objectives and Key Results Appointment 59

ClickFunnels

NOVEMBER 15, 2021

Want to get clarity on how to effectively sell online? Entrepreneurs who are just starting out are often hesitant to use paid advertising because it costs money. Learn more: “9 Creative Ways To Effectively Promote A Product Online”. Typically, this process is automated, the selling is done via a follow-up email sequence.

Lead generation 289

Lead generation Process Cross-sell Up-sell 289

Hubspot

FEBRUARY 11, 2022

One of the most common examples of economy pricing happens on an airplane. Then, they use economy pricing to fill standard seats on the plane at a lower price. Then, they use economy pricing to fill standard seats on the plane at a lower price. It's a no-frills option that appeals to price-sensitive customers.

Price 63

Price Profit margin Retail Up-sell 63

SaaStr

APRIL 8, 2020

In the last year we’ve been leveling up a lot of our systems at SaaStr, and as part of that, moving from a lot of self-service and simple products to more robust ones. And one thing I’ve been shocked about is how few sales processes have kept up. Now, it’s time to overhaul how we sell it as well. And price it that way.

Product 138

Product Contract Construction Negotiate 138

SaaStr

MARCH 18, 2024

Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? And also hire the best AE you can find just with general experience at your price point.

Niche 117

Niche B2B Price Up-sell 117

ConversionXL

NOVEMBER 25, 2015

When it comes to subscription product pricing, you’re not just guessing…are you? A while ago, an HBR study famously claimed that a 1% improvement in price would increase operating profit by 11%, making it the most effective thing you can tweak for increased business performance. Pricing is important.

Construction 78

Construction Price Product A/B testing 78

ClickFunnels

JULY 2, 2021

Now it’s time to start thinking about how to maximize them. Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel! #1

Cross-sell 246

Cross-sell Sales Niche Price 246

The 5% Institute

SEPTEMBER 9, 2019

One of the common objections Sales Professionals and Business Owners regularly face, is the comment “Your price is too high” – also known as the price objection. In this article, we’ll look at where the price objection comes from, when you should start talking about price and money; and how to handle the price objection.

Price 98

Price Finance Presentation Clients 98

Hubspot

MARCH 15, 2021

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. But that's no way to do business.

Price 83

Price Profit margin Sales Up-sell 83

Hubspot

MAY 28, 2019

Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. If only pricing was a simple as its definition. It’s not uncommon for entrepreneurs and business owners to skim over pricing.

Price 97

Price Retail Profit margin Gaming 97

Hubspot

JUNE 22, 2022

Pricing is one of the trickier, more delicate processes almost every business has to deal with. Some companies try to match the ebbs and flows of demand for their products by leveraging something known as High-Low pricing strategy — a method that essentially pegs a product's prices to consumers' waning interest in it.

Price 63

Price Profit margin Entertainment Promote 63

Hubspot

JANUARY 26, 2022

While you’d think that drumming up business and converting clients is one of the biggest challenges they face, there’s a task that’s even more daunting… pricing your products and services. For others — specifically, those that offer services or non-physical products like software — pricing may be a bit more challenging.

Price 62

Price Entertainment Manufacturing Retail 62

Gong.io

JULY 22, 2020

But we hadn’t gotten to pricing yet. . I gotta’ save a couple minutes to lock in next steps before we wrap up. Should I bring up pricing now, before we hop off? I thought “I’ll bring it up next time,” and moved on with my day. . Read on if you want to know the best time to discuss price and budget.

Price 90

Price Up-sell Closing Conversion 90

Salesforce

JUNE 29, 2022

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. Automation for every team.

Product 98

Product Strategize Drivers/motivators Finance 98

Hubspot

NOVEMBER 3, 2021

In many cases, your pricing strategy needs to reflect that variability. That process — folding location-based considerations into your pricing strategy — is known as geographical pricing. Geographical pricing — or geo-pricing — is a catch-all term that encompasses a wide range of strategies. Zone Pricing.

Price 77

Price Territory Manufacturing Agriculture 77

Gong.io

FEBRUARY 1, 2019

If doing a product demo FEELS easy and intuitive, watch out. Even if you have lots of product knowledge, doing a product demo persuasively is hard and counterintuitive. I mean that what feels right during a product demo usually causes failure. 3 Million Product Demos Analyzed. What do I mean?

Product 132

Product Objectives and Key Results Objection handling Pitch 132

Salesforce

OCTOBER 31, 2023

Imagine a world where you create a new product that everyone wants. It’s a snap to make and it sells itself – a mega hit. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Congratulations, you’ve smashed your goals!

Go To Market 119

Go To Market GTM Objectives and Key Results Price 119

Hubspot

AUGUST 4, 2020

Your product or service isn't moving with the oomph you'd like it to. One of the best ways to do that is through a practice known as promotional pricing. Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy.

Promote 83

Promote Price Retail Profit margin 83

Martech

APRIL 18, 2024

I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. Thoughtfully answering these questions will set you and your team up for success when selecting the best approach to your AI toolset. Advanced conversational abilities based on datasets up to September 2021.

Strategize 136

Strategize Education Price Service 136

Search Engine Land

SEPTEMBER 4, 2023

Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars. I work with a ton of affiliate search partners, but if you’re just getting your feet wet in this initiative, you should start with a short list of targets who can help you get traction.

Retail 143

Retail Price Start-ups Clients 143

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 99

Sell Cross-sell Finance B2C 99

Jeff Shore

MAY 22, 2018

The earlier you talk about price, the more likely it is that you will lose the sale. When you get trapped into a price discussion right out of the gate, you are jeopardizing the entire sale. Because an early price conversation will draw your customer’s mind in the wrong direction. Price is what you pay. Warren Buffett.

Price 113

Price Customers X-functional Presentation 113

Salesforce

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. For example, let’s say you’re a retailer that sells outerwear.

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Lead Fuze

JULY 7, 2023

Knowing how to upsell a product effectively is crucial for maximizing profits and customer satisfaction. We’ll delve into the difference between upselling and cross-selling, discuss their impact on customer lifetime value and explore effective methods for successful upsells such as offering discounts and deals.

Product 52

Product A/B testing Cross-sell Technique 52

Sales Pop!

AUGUST 1, 2023

Amazon is by far the largest e-commerce in the US, making up more than 37% of the US e-commerce market. If you aren’t already selling on Amazon, you’re missing out on a lot. Sell a great product This seems like a trivial first, but many people fail at the starting point. Let’s dive into the list.

E-commerce 97

E-commerce Price Sales Up-sell 97

Salesforce

APRIL 28, 2022

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. The answer: strong product messaging and positioning. . Positioning is the internal framework your team uses to pinpoint what makes your product special. . Sound good?

Product 98

Product Launch Entertainment CRM 98

ConversionXL

JANUARY 18, 2022

Muun’s more well-known competitors had more features and better pricing. To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd.

Product 110

Product GTM Construction Launch 110