Martech

FEBRUARY 19, 2024

So, adding more to your marketing mix is easy, right? Building a robust pipeline of customer stories takes skillful go-to-market coordination. Marketing cannot be on the receiving end, waiting to execute on promotion. A few years back, I worked for a large consulting firm trying to break into the technology space.

B2B 119

B2B Education Sports Pitch 119

Martech

DECEMBER 7, 2023

” Right now, Cardii’s target audience is B2B marketers. “The primary use cases we are thinking about are right across the go-to-market spectrum,” said Steele. One opportunity he and Steele have been discussing is sports marketing. It was a tremendous effort to go through the rebrand.

B2C 120

B2C Sports B2B Gaming 120

Martech

FEBRUARY 16, 2024

So, adding more to your marketing mix is easy, right? Building a robust pipeline of customer stories takes skillful go-to-market coordination. Marketing cannot be on the receiving end, waiting to execute on promotion. A few years back, I worked for a large consulting firm trying to break into the technology space.

B2B 114

B2B Education Sports Pitch 114

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Meaning, revenue is a team sport. who am I kidding?

GTM 121

GTM Pipeline SQL UX 121

SaaStr

FEBRUARY 5, 2022

Customer Success is a team sport – we play well with Sales and Solution Architecture. We know the secret to SaaS is technology that scales, but what about the people? Effective collaboration between go-to-market and R&D teams is critical, and it all starts with understanding how the other side operates.

GTM 98

GTM Customers Sports Growth 98

Martech

FEBRUARY 12, 2024

So, adding more to your marketing mix is easy, right? Building a robust pipeline of customer stories takes skillful go-to-market coordination. Marketing cannot be on the receiving end, waiting to execute on promotion. A few years back, I worked for a large consulting firm trying to break into the technology space.

B2B 103

B2B Education Sports Pitch 103

Openview

APRIL 11, 2018

For example, we’re exploring technologies that would allow us to celebrate accomplishments in real time. We want to ensure there is a good platform to celebrate all the fantastic things going on in the business and share best practices. In sports, stacking your team with all-star players doesn’t always lead to a championship.

Product 100

Product Negotiate Quota Cross-sell 100

Sales Hacker

APRIL 30, 2018

times more effective at linking sales actions to revenue, 83% more effective at improving productivity using technology, and, 58% more effective at finding, training, and retaining talent. Optimization of technology resources such as CRMs (sales orchestration). 3) Tools and technology enhancement. These generally include — .

Non-Profits 101

Non-Profits Profit margin Quota Sales 101

Accent Technologies

MAY 14, 2019

Alignment matters — it is a team sport. You can have an amazing product, but if you don’t have the right go-to-market processes or systems, you can’t bring it to market… Alignment requires chemistry; it’s not good enough to be good. See Also : How to Improve Marketing ROI with Buyer Activity Visibility.

Sports 65

Sports B2B Pipeline CRM 65

Sales Hacker

SEPTEMBER 9, 2019

It’s an entire go-to-market strategy. Combining this knowledge with a technology that monitors changes in job titles can be a powerful one-two punch. Technology (i.e., Shared interest (same college, sports team, etc.), ABM Success = Technology + You. A tool doesn’t make a strategy. Personal trigger event.

Prospecting 83

Prospecting Sales Follow-up Contact 83

Sales Hacker

OCTOBER 16, 2020

The days of leveraging someone’s college, hometown, favorite sports team, etc., Now, as a salesperson, you need to go one step further and make your personalization relevant to their current business initiatives or pains. An author would call it “ the hook ”. are out the door. How do you do that?

Prospecting 126

Prospecting Cold Call Referrals Objectives and Key Results 126

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. Instead of spending years perfecting our technology, we build a minimum viable product, an early product that is terrible, full of bugs, and crash-your-computer-yes-really stability problems. via Influencer Matchmaker ].

Product 142

Product Minimum Viable Product Price Launch 142

SaaStr

JUNE 27, 2019

We tend to find that there are three key technology initiatives that we can help our customers with when they’re undergoing a digital transformation. Enterprise is a company sport. Again, to have empathy for how challenging it is to drive technology transformation when you’re saddled with a lot of technical debt.

Cross-sell 94

Cross-sell Technology Technology Pitch 94

Accent Technologies

MAY 14, 2019

Alignment matters — it is a team sport. You can have an amazing product, but if you don’t have the right go-to-market processes or systems, you can’t bring it to market. Visibility: “What these trends point to is high-performing B2B organizations are going to be those that have clarity of what they’re doing and why.

Sports 40

Sports Pipeline CRM Clients 40

Hubspot

JULY 25, 2023

New technology lets salespeople find prospects that fit their target audience, research their company and industry, and start a conversation. One of my client‘s experienced great success when they started using HubSpot’s Sales Hub Pro alongside other marketing initiatives.

Sales 69

Sales Pipeline Objectives and Key Results CRM 69

Sales Hacker

JUNE 9, 2020

We’re about a $3 billion market cap company in the human resources space. We provide human resources expertise, technology, benefits plans, and everything related to your people so that you can focus on your core business. But I was determined to do it and found a technology startup that was willing to give me a shot.

Finance 105

Finance X-functional Pipeline Territory 105

Heinz Marketing

MARCH 29, 2021

But also I remember a lot of explicit conversations from 12 months ago talking to go-to-market leaders, especially in some of our manufacturing industrial clients saying like, what am I going to do? I got reps that are used to going to someone’s office with a box of samples. It’s great.

Pipeline 128

Pipeline Sales Gaming Up-sell 128

Sales Hacker

NOVEMBER 26, 2018

You then went to best business school in the country and now you’re at one of the fastest growing technology companies again probably on a path to IPO. An incredible undergrad school. You were part of an IPO at HubSpot. What do you attribute that success to?

Sales 68

Sales Sports Pipeline CRM 68

Heinz Marketing

AUGUST 30, 2021

And so yeah 10% of any company’s revenue was a bit of a line item, and we’re going to get into this. We re-engineered all of our people process and technology, we were able to work on our business in ways I hadn’t been able to in five years because I was gone. What spun out of that, was we developed a second company.

Pipeline 122

Pipeline Sales Up-sell Cross-sell 122

Hubspot

FEBRUARY 15, 2017

BMA, for example, takes video campaigns into consideration, and also has awards for specific industries, like sports and community relations. 5) CIM Marketing Excellence Awards. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. 12) Effie Awards.

Campaign 78

Campaign B2B B2C Promote 78

SaaStr

NOVEMBER 21, 2019

To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Pietro : This journey used to end at the legendary, mythical product/market fit. In terms of product, I don’t mean technology. Then we deploy the capital to build.

B2C 68

B2C B2B Start-ups Growth 68

Sales Hacker

APRIL 16, 2018

But I think I’d spend a little bit more time on that one because I’ve been part of or I’ve advised companies where the go to market strategy is far out ahead of the product. What was really important is joining a company whose product already serves the needs of the market. Kiva Kolstein: We are.

Territory 44

Territory Cross-sell Up-sell Objection handling 44

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 110

Pipeline B2B Go To Market Sales 110

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. “An entrepreneurial leader and advisor from a technology background. What would you tell a woman just starting a career in sales? Hang Black.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Heinz Marketing

JUNE 24, 2019

Every week I try to come up with some obscure sport. Last week it was curling because I know you’re a sports buff here. Matt: No I’m old enough to wonder why Esports is a sport. Now that they’re an Olympic sports, they’re obviously legit. Ryan: Can we just keep talking about sports?

Pipeline 71

Pipeline Sports Sales Real Estate 71

Sales Hacker

MARCH 2, 2020

Which is why this pioneering guide shows you how to build a fully streamlined sales engine that uses modern techniques and technologies. This comprehensive resource goes in-depth into the human aspects of sales, as well, because there is a point where you have to let go of technology and rely on your ability to sell.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Sales Hacker

JUNE 16, 2022

Treat your SDRs as a sports team. Is your technology helping keep your whole revenue team in sync on goals and metrics? Now, we can’t ignore what’s going on in the market. We definitely know that the sales team and go-to-market team are dealing with different conversations now. Tito Bohrt. tito-bohrt.

GTM 111

GTM Sales Pipeline A/B testing 111

Heinz Marketing

JUNE 19, 2023

It’s kind of yes to most of these, or many of these, I guess depending on who your audience is, how you go to market. Not just we as marketers, like we as humans, want the world to be easier. And what are some of the themes you see that are making some of those go to Market Motion Successful? I think we as.

Pipeline 104

Pipeline Sales Objectives and Key Results B2B 104

Gong.io

APRIL 15, 2022

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. Revenue Intelligence works within any go-to-market model by applying insights to provide automation. .

CRM 62

CRM Pitch Up-sell GTM 62

SaaStr

JANUARY 28, 2020

You’re going to put less in and you may get less out. Maria : I think for many of our organizations, we’re automation, we are technology. We are what is going to make companies more efficient. So, when I was at Marketo, it was not an easy time in the market but it is part of what caused the growth.

Growth 93

Growth Promote Up-sell Engineering 93

Heinz Marketing

JUNE 18, 2018

More from Patrick: I am a growth-driven marketing, sales and business development executive in high technology focused on building high performing teams, building lasting relationships and delivering results. I run marketing, alliances and channels at Altify. I am also an advisor to innovative start up companies.

Pipeline 41

Pipeline Objectives and Key Results Sales B2B 41

SaaStr

MARCH 12, 2019

As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support. Why does Erica believe that enterprise is a “company sport?” If we take those in turn, first, what did you mean by enterprise is a company sport, Erica?

Contract 84

Contract Sports Cross-sell Start-ups 84

SaaStr

NOVEMBER 22, 2019

But I could explain what technology did and vary that explanation to different people. Travis Bryant: So I was in services at a software company and then had this pivot point to go either into product management or into sales and sales engineering. There’s technology as well.

Start-ups 75

Start-ups Customers Objectives and Key Results Pipeline 75

Sales Hacker

DECEMBER 8, 2017

In fact, in 2017 alone, we reported that a whopping 700 new SaaS sales technologies have been released. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. The Continued Emphasis on Alignment of Sales & Marketing. How can that be?

Sales 108

Sales Cross-sell Up-sell Pipeline 108

Sales Hacker

SEPTEMBER 22, 2020

If you missed episode 127, check it out here: Leadership Lessons From 10 Years of Democratizing Youth Sports w/ Brian Litvack. Tom has more than 25 years of experience in the technology hardware and software businesses. How have you changed your go to market strategy? We’re on iTunes. And on Stitcher.

Growth 80

Growth Objectives and Key Results Manufacturing Start-ups 80

SaaStr

NOVEMBER 16, 2020

Everybody tries to hire demand gen people to be their CMO and really as a tech company, your entire world is about how do you connect technology with the problem set, which is really what product marketing is about. I talk to a lot of folks that tell me, they really need a good product marketer. Harry Stebbings: Trust me.

Pipeline 110

Pipeline Territory Price Cross-sell 110

SaaStr

AUGUST 15, 2019

Should it be a row your own race or should you actually be quite cognizant of what your competition are doing, how they price, they go to market here? You know, try to eat well, try to go to a gym or do some sort of exercise. Robert Vis: You know, you should use technology for everything. What are your thoughts?

Growth 43

Growth Finance Start-ups Meeting 43