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Inside the State of IT, Fourth Edition: AI and App Development Report

Salesforce

AI agents are becoming non-negotiable, but success hinges on the right foundation: Gauge readiness by department: Start with functions that already have clean data pipelines and clear pain points theyll deliver quick wins without over-stretching unprepared teams. What does this mean for you? And its not just data thats under the microscope.

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AI agents offer a glimpse into a potentially simplified future

Martech

Challenges Data quality and governance: AI is not a magic bullet. Poor data governance can lead to inaccurate insights and misguided decision-making. Just imagine: Marketing teams would save time, money, and stress by no longer wrestling with contradictory systems or facing constant vendor negotiations.

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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. Limited strategic alignment: When vendors aren’t involved in evolving needs, their products risk becoming misaligned and dispensable.

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Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Which is why we’ve put together this guide on sales enablement, focusing on the three primary parts of the job: strategy, execution, and governance. Sales enablement governance. Sales enablement best practices will get you started, but you need to be able to think strategically. Become a strategic partner.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Pro tip: Ive learned that clear governance is everything. Its less about ownership and more about strategic advantage because the right partnership can get you further faster.

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Think AI Agents Are Impressive Now? Just Wait

Salesforce

This will be a force multiplier in terms of scale, speed, and strategic decision-making, fundamentally altering operational workflows and enabling a level of coordinated efficiency thats not possible with an all-human workforce. Call it the age of agent-to-agent , or A2A.

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The Digital Asset Management conundrum and how to fix it

Martech

I have overseen the negotiations for over 600 DAMs, many of them for Fortune 500 companies, and I can say that only a tiny handful are using the DAM to capacity. We will go deep around the implications of governance and, more specifically, metadata. ” Mistake 1: Everyone goes looking for a vendor first.