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How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. It encompasses a range of financial, business and legal considerations that must be meticulously planned and negotiated.

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Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Which is why we’ve put together this guide on sales enablement, focusing on the three primary parts of the job: strategy, execution, and governance. Sales enablement governance. Sales enablement best practices will get you started, but you need to be able to think strategically. Become a strategic partner.

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The Digital Asset Management conundrum and how to fix it

Martech

One of my peers within the industry, Chris Rewey , nails the problem succinctly: “The technology itself is 10% of the decision, and the balance is the readiness (or lack thereof) of the buyer. We will go deep around the implications of governance and, more specifically, metadata.

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Data Governance & Salesforce Objects. Technographic data records the types of technologies used by the business. This is a non-negotiable requirement for any sales organization that intends to maintain a usable database. Assign the SDR teams accounts strategically. Is data governance a priority in your org?

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What Is Vendor Sprawl?

Salesforce

IT teams continue to face technology and process challenges as they work to streamline their digital transformations. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies. This is known as vendor sprawl. Run an app audit.

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What is marketing operations and who are MOPs professionals?

Martech

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. The model is helpful for understanding the breadth of marketing operations responsibilities, whether internally or externally focused, and process or technology-oriented.

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The Four Buying Influences to Identify in Manufacturing Sales

Miller Heiman Group

For instance, some manufacturers have a commercial director, others rely on IT to see if they can leverage technology to offer additional services and, depending on your product, others may integrate marketing into the purchase decision. Additionally, sellers can describe the beneficial impact of changing government regulations.