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Transform your B2B brand: 7 strategic insights

Martech

Rebranding is a major strategic undertaking for any organization. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. And technology buyers also buy on emotion. In your inbox.

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The art of martech vendor negotiations

Martech

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with. But it’s not enough to help you become a superior negotiator.

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B2B Reads: Negotiation Strategies, Dealing With Disruption, and More

Heinz Marketing

Concessions vs. Negotiations: Sales Credibility at Stake by Anthony Iannarino Once a client ask is made, the salesperson is in a negotiation whether they like it or not. 8 Strategies for Getting More Out of Every Negotiation by Anthony Capetola The ability to negotiate can bring you and your business tremendous advantages.

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The Art of Sales Negotiation: Close More Deals

Highspot

Sales negotiations can be tense and anxiety-ridden. Sales negotiation is a skill that can be learned which is great news, because let’s be honest, not all of us are born sellers. So what’s the secret to building lasting relationships and negotiating the deal? Why is Sales Negotiation Important? You’ll have to read on.

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BATNA – Negotiate For Success

The 5% Institute

Negotiations play a vital role in various aspects of our lives, from business deals to personal relationships. To achieve favourable outcomes, negotiators need to be well-prepared and equipped with effective strategies. Introduction Negotiations involve two or more parties striving to reach mutually beneficial agreements.

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

Closing Techniques Finalizing deals in outside sales frequently demands a customized approach and potent negotiation abilities. Sales representatives must be skilled negotiators to effectively persuade and close deals, overcoming objections and demonstrating the value of their product or service to the customer.

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10 non-marketing books every SEO should read

Search Engine Land

When you work in an industry like SEO , staying updated on new technologies is crucial. Never Split the Difference’ by Chris Voss This book might seem an unconventional choice for an SEO, yet negotiation is a skill more embedded in our daily activities than we often realize. It’s also valuable to look outside of the industry.