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Verifiable Credentials: Fostering the Trust Revolution With Direct, One-to-One Relationships

Salesforce

People’s trust in institutions, governments , and the media is at historic lows. It can serve as a critical first step in securing trust. This provides a better user experience for the prospective hire and creates the groundwork for future trust. Direct, trusted relationships.

Trust 98
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Your LLM Gets Its Data From Where??

Salesforce

Do you trust generative AI to help you with tasks at work? Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? Jared Kaplan, co-founder and chief science officer of Anthropic, talks about how LLMs work, trusted AI, and more.

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The power of metadata: An introduction for DAM users

Martech

Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. Metadata aids in uncovering essential facts, while governance ensures trustworthy content management, encompassing creation, usage and distribution within organizations.

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Google CEO on the evolution of Search and SGE

Search Engine Land

That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forum at Stanford University. “We’ve done all this in Google Search for a long time and people like it, people engage with it, people trust it.

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Ethical AI in SEO: Ensuring responsible implementation

Search Engine Land

Providing transparent information about the use of AI is essential to gain trust and help clients make informed decisions. Reviewing data sources for representativeness. This can lead to user confusion and loss of trust. Therefore, SEO agencies should clearly communicate to their clients when AI algorithms are being utilized.

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How influencers and content creators are reshaping brand strategies

Martech

When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally.

Legal 117
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Web analytics is badly broken 

Martech

And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. It’s reworking our ability to trust our analytics. The reason for this is one word: privacy. billion category.