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The power of metadata: An introduction for DAM users

Martech

Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. The role of metadata in digital asset management DAM is more than a technology; it is a people- and process-driven experience. Content does not emerge fully formed into the world.

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Verifiable Credentials: Fostering the Trust Revolution With Direct, One-to-One Relationships

Salesforce

People’s trust in institutions, governments , and the media is at historic lows. It can serve as a critical first step in securing trust. This provides a better user experience for the prospective hire and creates the groundwork for future trust. Direct, trusted relationships.

Trust 98
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Google CEO on the evolution of Search and SGE

Search Engine Land

That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forum at Stanford University. “To me all that is different is now the technology by which you can answer is progressing. … Trust is hard-earned, easy to lose.

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Ethical AI in SEO: Ensuring responsible implementation

Search Engine Land

Providing transparent information about the use of AI is essential to gain trust and help clients make informed decisions. Reviewing data sources for representativeness. This can lead to user confusion and loss of trust. Therefore, SEO agencies should clearly communicate to their clients when AI algorithms are being utilized.

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Web analytics is badly broken 

Martech

And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. If the industry needs one thing, it’s not more technology. It’s reworking our ability to trust our analytics.

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How influencers and content creators are reshaping brand strategies

Martech

When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally.

Legal 117
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How Public Sector Organizations Will Transform in 2022

Salesforce

We all talk a lot about how technology is shaping the future. After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. This poses a unique challenge for government workers, who often do not have all the digital tools to carry out their mission in this new virtual world.