article thumbnail

Governing AI: What part should marketing play?

Martech

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Here I look at marketing’s responsibility for AI governance. So, what is AI governance? The stringency of the governance is highly dependent on industry.

article thumbnail

Create an Effective Governance Policy for Open-Source Software

Smarter With Gartner

Effective, cross-organizational governance policies can help organizations proactively manage these issues. Governance policies and processes are key to protecting your organization from these risks, and to ensure the longevity of the software products your teams build,” says Anne Thomas , Distinguished VP Analyst, Gartner.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The power of metadata: An introduction for DAM users

Martech

Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. The role of metadata in digital asset management DAM is more than a technology; it is a people- and process-driven experience. Content does not emerge fully formed into the world.

article thumbnail

Google CEO on the evolution of Search and SGE

Search Engine Land

That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forum at Stanford University. “To me all that is different is now the technology by which you can answer is progressing. The future of information and answers. ” Why we care.

article thumbnail

The 5 key pillars of AIOps in marketing

Martech

AI operations (AIOps) refers to the application of artificial intelligence technologies to enhance and optimize business operations and workflows. Governance. Governance Without oversight, well-intentioned AI experiments risk compounding shadow IT and policy issues. First, what is AIOps? Digital asset management.

article thumbnail

Ana Mourão: Spotlight on the expert

Martech

When I was finishing up college I had the opportunity to do an internship at a project that was funded by the Brazilian government. Because I loved the data part of digital marketing so much, I ended up going towards marketing technology, CRM and customer data. Q: What catches your eye most in marketing technology today?

CRM 94
article thumbnail

Ethical AI in SEO: Ensuring responsible implementation

Search Engine Land

Reviewing data sources for representativeness. Establishing guardrails and governance frameworks Ethical guardrails guide the responsible implementation of AI, help mitigate potential risks, and promote ethical AI practices. Refining algorithms to ensure fairness. These frameworks are needed to implement ethical guardrails effectively.