Remove Government Remove Service Remove Trust
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Salesforce announces initiatives to bring trust and governance to AI agents

Martech

A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s no surprise that Salesforce today unveiled a set of governance, security and compliance capabilities to help organizations deploy trusted AI agents. Processing.

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The Enterprise AI Agent Era: Why Trust, Security, and Governance are Non-Negotiable

Salesforce

From automating customer service interactions to assisting employees with complex tasks, agents promise unprecedented efficiency and personalized experiences. Yet, as organizations lean into this future, a critical question looms large: Can we truly trust AI agents with our most sensitive data and fundamental operations?

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How to build customer trust through data transparency

Martech

While much of their ire is directed toward social media companies and the government, only one in five “are confident that those who have their personal information will treat it responsibly.” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us.

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Unlock Your Security Potential at Dreamforce ‘24

Salesforce

Explore the Trust Zone inside the Trailblazer Forest to check out the latest security and privacy product demos and our new Cyber Challenge game activation! Welcome to the Trust Zone Near the entrance of the Trailblazer Forest is where you’ll find the Trust Zone, your ultimate destination for all things security-related.

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People Trust Government More When Their Digital Experience Is Better

Salesforce

Governments worldwide are facing a trust deficit with their constituents. While there are many reasons for the lack of confidence, one thing is clear: rebuilding trust with the public is essential. Trust in government is needed to get communities back on track on the heels of the global pandemic. Read the report.

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How wisdom makes AI more effective in marketing

Martech

It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. This oversight can be part of the company’s governance program or the marketing process. Provide transparency and build trust Be open about how AI algorithms are designed and the data used.

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Where to deploy AI for maximum martech impact

Martech

They have ad campaigns across all the big ad platforms, email service providers, cloud accounts, journey management, cloud providers and standalone data science providers, all frequently part of their stacks. Here’s an example of the same article I wrote here, trusting only AI (even with decent prompting).