Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

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Go To Market GTM Promote Technique 52

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

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Go To Market GTM Objectives and Key Results Launch 52

Gong.io

SEPTEMBER 14, 2022

A go-to-market strategy framework is a blueprint for growth. You can also use them to promote an existing product in a new market. That also means that you can’t re-use an existing go-to-market (GTM) strategy for different products. Your GTM needs to be tailored to each situation in order to be effective.

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Go To Market GTM Launch Promote 62

Sales Hacker

DECEMBER 8, 2023

Don’t be afraid to re-promote it down the road. Writer empowers your entire organization to accelerate growth, increase productivity, and ensure compliance. Ted expresses that customers don’t fault people for being transparent that a product is ‘V1’ and will continuously improve.

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Launch Product GTM Technology 101

Highspot

FEBRUARY 1, 2024

Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7% in 2022, after growth of 19.7% Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7% in 2022, after growth of 19.7%

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Customers GTM Account management Government 64

SaaStr

OCTOBER 24, 2022

Product-led growth is a popular topic these days. Developer-led growth is like that, but a bit different, with characteristics around self-serve onboarding similar to freemium. So this structurally is a completely different GTM and requires really rethinking how your entire organization is structured. Build for expansion.

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Highspot

MAY 3, 2024

Whether your revenue targets are at risk, you’re trying to turbocharge growth, or you’re looking to improve your bottom line, revenue enablement is for you. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

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Cross-sell GTM Technology Technology 93

Sales Hacker

JUNE 28, 2021

Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? It’s more than just creating buyer personas and journeys; it’s bringing the voice of the customer into the GTM organization. Growth marketing.

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SaaStr

MAY 8, 2024

Let’s jump right into this set of community questions focused on SaaS metrics, growth, and efficiency. There is a whole generation of kids out of school and senior folks who were promoted who don’t know what it was like before the easier times. Will there be some tradeoff in growth? It’s supposed to be hard.

Quota 79

Quota GTM Price Finance 79

Sales Hacker

MARCH 15, 2022

Join us for an entrepreneurial conversation about how to modernize your talent acquisition approach for both high growth and long-term growth. The importance of listening to the market instead of pursuing growth. Lessons learned from high growth companies [27:31]. powered by Sounder. What You’ll Learn. Asad, welcome.

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Salesforce

APRIL 7, 2022

Finding growth in unexpected places. You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. Belal batraway, head of Go-to-market, GTM buddy. Belal batraway, head of Go-to-market, GTM buddy. watch now. And by losing less, [you] will win more.

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Pipeline GTM Quota Pitch 97

SaaStr

NOVEMBER 24, 2021

Pothole #4 – Promoting Your Best Salesperson to Manager. It’s a common occurrence in SaaS –– the highest-performing sales rep gets promoted to manage a team. Instead, he recommends putting them through a rigorous process to get promoted, with opportunities to opt-out along the way if they wish.

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GTM Price Promote Commission 72

SaaStr

OCTOBER 10, 2023

For many organizations, friction can arise between the GTM engine and the legal team. They are both clear and aware of each other’s needs consistently, and they model this for their respective teams to promote this culture. Key Takeaways Align Sales & Legal: This is imperative to support business growth.

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Martech

JULY 14, 2022

Even a return to the “new normal,” however unlikely that may current seem, isn’t expected to slow the growth of ABM, because the trends driving the changes in buyer behavior have long been brewing. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

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B2B GTM Technology Technology 111

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. A product launch lives primarily in the introduction phase (merging into growth once it generates enough demand).

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Launch Product Non-Profits GTM 96

Highspot

OCTOBER 23, 2023

Boost Sales and Revenue Revenue growth is often the most tangible outcome of a successful product launch. Provide More Business Opportunities A product launch can catalyze future growth and partnerships. With every product launch, the brand solidifies its place in the market, making it more recognizable and trusted.

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ConversionXL

JANUARY 21, 2020

I once had to coordinate 13+ webshops that, technically, were unique entities but differed only in language, currency, and elements like teasers and promotion boxes. And we spent money for advertising in a market with near-zero growth opportunity—all because of a half-baked tracking concept. GTM is your answer. Image source ).

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SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. Matt Garratt: So if you look at the results themselves, if you look at Q1, not too surprising.

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GTM Healthcare Pipeline Sales 62

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

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GTM Pipeline B2B Campaign 113

Sales Hacker

MAY 5, 2021

Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Follow Feras for great content like how to modernize your GTM strategy and RevOps is like a dope sneaker collection. Jeff Ignacio Head of Revenue & Growth Operations at Upkeep. Check it out.

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Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. RevOps isn’t quite the wild west of careers, but it also doesn’t have a formal promotion path that is set in stone yet. Unified data problems. Asia Corbett ).

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Finance GTM Cross-sell SQL 101

Sales Hacker

MAY 3, 2023

Sales leaders play a critical role in a business’s success because they are responsible for driving revenue growth and developing and executing sales strategies. And that was where Tom Glasson first heard about me; he’s the London chapter head. That was where Andrei Brel, the chapter head from Amsterdam, heard about me.

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Consult GTM Commission Finance 71

Sales Hacker

APRIL 29, 2021

To avoid either extreme, when reps are either too involved or not involved enough, the solution is a content supply chain, or a deliberate process for writing, approving, enabling, and sunsetting content in a way that supports your GTM strategy as well as captures the voice of your sales team.

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A/B testing Sales Quota GTM 103

ConversionXL

JULY 11, 2016

André Morys – The Growth Canvas: What You Should Really Copy from Amazon. Check out the Growth Canvas and the full list of cognitive biases (for coming up with psycho-growth-hacks). They’re best used when: You have very limited test period (holiday/promotion). Use these 7 symptom prompts: location.

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E-commerce A/B testing GTM Drivers/motivators 79

Sales Hacker

OCTOBER 30, 2018

In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) but those that take it even a step further by being incredibly intentional about promoting the next generation of female salespeople and making their path a little easier.

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Inside sales Sales Cross-sell Growth 111

ConversionXL

JUNE 2, 2022

iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. How do you sustain growth that precedes the highest IPO in history for a software company? SE’s accounts accelerated through the buyer journey, shortening sales cycles and increasing pipeline growth. The result?

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Electricity Campaign Pipeline Follow-up 105

Cience

OCTOBER 27, 2020

This is where a multi-channel, highly targeted outbound campaign can spur new growth with new logos of your best-fit clients. There will never be a time when we’d suggest abandoning inbound – a high performing demand gen engine is crucial to growth. The Go-To Channel: Cold Emails. Source: MV-Direct.

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Campaign Cold Call GTM Contact 63

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. I had never quit a job before unless it was due to a promotion or a better opportunity. Time to take notes. Lori Richardson. Nikki Ivey.

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Sales Start-ups Up-sell Cross-sell 130

Sales Hacker

NOVEMBER 3, 2020

Being a part of a community with similar goals and aspirations will help foster career growth in thousands of members that I truly wanted to be part of. ”. I found out about SalesHacker when I first started my sales career and have been a fan and promoter ever since. Joe Latchaw. Brian Smith Jr. Brian Smith Jr. WHY SALES HACKER?

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Lead Fuze

NOVEMBER 30, 2021

Jeff Ignacio is the head of revenue and growth operations at Upkeep. One of the GTM systems managers at MURAL, Keith Jones. I feel that when I was at a second-stage startup, missed revenue growth opportunities would have been to expand into new markets.). ZoomInfo’s Scott Sutton has been promoted to VP of RevOps.

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Territory Consult Commission Sales 52

Sales Hacker

DECEMBER 8, 2020

If you missed episode 137, check it out here: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman. Give us a little bit about the stage of growth that you’re at. Two years later, he promoted me to be the first manager, regional director in the UK to build out a team. We’re on iTunes.

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Sales E-commerce Technology Technology 99

Sales Hacker

NOVEMBER 15, 2017

Discount means a promotional reduction in the cost of a product or service, commonly deployed to speed up sales. business growth, athletic victory, etc.). Dialer is a computer software, application or electronic device that automates the process of making phone calls. one team, company, club, etc.) and a common purpose (e.g.,

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B2B E-commerce Cold Call Represent 99

SalesHandy

OCTOBER 28, 2022

If you are looking for steady growth, your sales and marketing teams need to incorporate outbound lead generation tactics as a lever for growth. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy.

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Lead generation Cold Call Referrals Objectives and Key Results 59

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. After that, your customer should ideally turn into a promoter. Now, let’s get started.

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Go To Market Process GTM Launch 69

SaaStr

MAY 22, 2020

336: Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures, shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. And you create more of what feels like an organic growth, rather than a manufactured growth.

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Start-ups Objectives and Key Results Networking Manufacturing 79

Outreach

MAY 4, 2021

Creating a culture of “one team” is a challenge for many go-to-market (GTM) teams. Organizational silos act as a barrier to a company’s financial growth. Here are five practices that Outreach has adopted over the years to promote greater collaboration, support and profitability. That is where RevOps comes in.

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GTM Intrinsic Sales Relationship building 52

Sales Hacker

FEBRUARY 19, 2019

For more than two decades, she has been instrumental in promoting sales development and inside sales as a community and engine for revenue growth. She is also a part of the Women Sales Pros advisory board and is known for her efforts in helping and promoting women in sales. End of quarter is a testing time for any sales team.

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Cold Call Inside sales Sales B2B 11