STAR Results

OCTOBER 8, 2021

Our salespeople have many goals, and we would like to ensure that they are motivated to attain all their key objectives. They understand the clear link between rewards and results, and financial rewards help stimulate salespeople to improve their performance and productivity in achieving a goal. It becomes unsustainable!

Drivers/motivators 206

Drivers/motivators Objectives and Key Results Commission Sales 206

Martech

OCTOBER 17, 2023

In this article, we explore an alternative approach that challenges these limitations, offering more dynamic, efficient growth — the concept of growth loops. This results in each team optimizing at the expense of the other teams. Marketers could learn from their growth colleagues and replace funnels with growth loops.

Growth 128

Growth Manufacturing Retail Objectives and Key Results 128

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 128

GTM B2B Conversion Objectives and Key Results 128

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. What are your main campaign goals? What metrics are important?

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Martech

DECEMBER 13, 2024

As a result, opportunities to grow the company and create loyal customers are missed. Lets explore how shared goals and incentives can lead to measurable outcomes, with three key reasons why alignment is essential. Make sure all teams share a unified vision with common key performance indicators (KPIs).

Objectives and Key Results 101

Objectives and Key Results Teamwork Click Through Rate Campaign 101

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Search Engine Land

JUNE 21, 2024

I’ve had more conversations over the years with some clients on why average CPC is up year on year, why they aren’t top of the SERP on certain searches, or why the bounce rate is so high on a Shopping ad compared to a Search, rather than discussing how our overall business objectives are progressing.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. The main difference is that with value-based bidding, your bids are pegged to your returns.

Profit margin 134

Profit margin Objectives and Key Results Campaign B2C 134

Martech

OCTOBER 11, 2024

Examples of real-world edge computing include: Smart cameras with built-in AI processors can perform object detection, facial recognition or other analytics right on the device, sending only relevant data or alerts to a central system. For CMOs, this isn’t a shiny object. And that’s the beauty of edge computing.

Objectives and Key Results 69

Objectives and Key Results Retail Healthcare User Experience 69

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Sales Hacker

JANUARY 9, 2020

Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales. The best thing you can do is handle objections early and often in your sales cycle. The best thing you can do is handle objections early and often in your sales cycle. Bonus Tips for Any Objection. Passing up the Chain.

B2B 97

B2B Objectives and Key Results E-commerce Sales 97

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Have you built perceived value ? . Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

JULY 7, 2023

This reporting tool below showcases the different results for conversions, depending upon which calculation you use. You can use it to build business cases for additional spending that can bring in more revenue, increase engagement or have a similar positive effect on your goals and objectives.

Campaign 118

Campaign Represent Objectives and Key Results Conversion 118

SaaStr

OCTOBER 12, 2022

Every company moves through different growth phases, and eventually, the focus, strategy, and motions for growth must change alongside the business. McJannet shared five rules of system-building that drive company growth. Rule #1: The Phase Shifts of Growth Companies. Key Takeaways. Phase 3: $100M. Repeatability.

Growth 98

Growth Objectives and Key Results GTM Up-sell 98

Salesforce

OCTOBER 11, 2022

.” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Promote efficient growth by focusing on high-potential and high-revenue accounts. Example of a sales account prioritization matrix.

Promote 98

Promote Growth Objectives and Key Results Up-sell 98

Martech

JANUARY 29, 2024

Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success. After that, how you can improve prompts to get even better answers from me. Please keep answers simple. Get MarTech!

Objectives and Key Results 111

Objectives and Key Results Lead generation Growth Campaign 111

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Marketers need to make sure the new tech is yielding results in the form of insights and performance.

Technology 128

Technology Technology E-commerce Objectives and Key Results 128

Veloxy

APRIL 12, 2023

This growth means that there will be an increasing need for skilled solar salespeople who can help homeowners and businesses make the switch to solar energy. Show ROI One of the main concerns for potential solar energy customers is whether the investment will pay off in the long run. Are you interested in a career in solar sales?

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

ConversionXL

JANUARY 18, 2022

It’s how people are using these channels that makes social critical to brand perception and business growth. Refine Labs CEO, Chris Walker, summed this up perfectly in an appearance on UserGems’ “ The First 100 Days ” podcast: “The reality is buyers trust their peers way more than the results they get. Use data to validate this.

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

Veloxy

NOVEMBER 22, 2023

Imagine the impact of having a well-coordinated, highly skilled, and motivated field sales team driving your business growth. Key Takeaways Field Sales Managers are responsible for setting targets, developing strategies and providing guidance to their team. Grab a warm coffee or tea and let’s get started!

Territory 130

Territory Objectives and Key Results Represent Drivers/motivators 130

ConversionXL

JANUARY 14, 2020

Even with a team of writers, you couldn’t create enough high-quality content to yield big results. In fact, new product features are the most underrated driver of SEO growth for large sites. SEO growth works differently for sites that scale with content (e.g., Write job statements consisting of an object, a verb, and context.

Minimum Viable Product 159

Minimum Viable Product Objectives and Key Results Launch Networking 159

ConversionXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. This helps players achieve objectives consistently, even when team members change. Generally speaking, each playbook should have five main parts. It should include: Key date calendar.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

MARCH 21, 2013

More than ever before, executives are demanding to see concrete results from Marketing. If you're having trouble communicating Marketing value to your CEO, it might be a result of some of these communication mistakes taking place. 7 Things Marketers Do Wrong When Communicating Results to Their CEO. 1) Not Showing Metrics.

Objectives and Key Results 78

Objectives and Key Results Campaign Presentation Pipeline 78

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. The result? The goal is repeatable revenue growth. A lack of coordination among sales, marketing, and customer success is typically the main culprit. All of your teams are working hard, but pulling in different directions.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Martech

SEPTEMBER 8, 2021

This week, we’re sharing some key data on specific platforms from the report. The main objective of the survey was to find out the kinds of solutions replaced and the reasons marketers swapped them out. CDPs/DMPs showed growth, but it wasn’t quite as strong (15%).

CRM 142

CRM E-commerce Objectives and Key Results Retail 142

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Salesmate

JULY 8, 2020

There are some obvious levers for growth in this stage of the sales pipeline. A drip campaign is a triggered sequence of automated emails aimed at achieving a specific result. With email marketing, the two main levers to prompt action are logic and emotion. Don’t focus too much on the process; instead, talk about the result.

Pipeline 126

Pipeline Negotiate Objectives and Key Results Contract 126

Veloxy

JULY 11, 2024

Unlocking the power of your data is crucial to making informed decisions and driving growth. It is designed to provide you with a comprehensive view of key performance metrics such as your sales pipelines, customer engagement levels, and operational efficiencies.

Objectives and Key Results 100

Objectives and Key Results Growth Presentation Pipeline 100

Hubspot

APRIL 30, 2025

While this technique might result in an initial sale, I advise against it because the companys margins and the reps commission bonus both take a hit. Id expect your results to be above the [industry, vertical, market] average. Main items covered: [Item #1] [Item #2] [Item #3] I'm looking forward to speaking again on [date and time].

Prospecting 69

Prospecting Objectives and Key Results Sales Follow-up 69

ConversionXL

MAY 17, 2012

The more I’ve learned about design, the better results I’ve gotten. Amazon makes the ‘Add to cart’ button more prominent by using color: Start with the business objective. You should rank elements on your website based on your business objective. Design is not just something designers do. Change that.

Objectives and Key Results 134

Objectives and Key Results Real Estate Follow-up Up-sell 134

SaaStr

DECEMBER 14, 2021

Kazuki Ohta, CEO & Founder at Treasure Data, shares his company’s story of how pivoting at the right time saved their business and accelerated their growth to $100 million ARR. The product grew more mature, with three main functions: data collection, data warehouse, and data analysis. . How can you get back on track?

Product 123

Product Objectives and Key Results Pipeline Quota 123

Search Engine Land

FEBRUARY 8, 2024

This could be on search engine result pages like Google or Bing, through contextually targeted videos, or on third-party sites where content and ads are linked contextually. Exclusions are now the main targeting method: Avoiding certain placements and topics. The evolution of PPC into paid media PPC mainly aims to capture user intent.

Objectives and Key Results 126

Objectives and Key Results A/B testing Campaign Price 126

Heinz Marketing

MAY 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. One of the main ways intent data can support your GTM strategy is by helping you identify target accounts. Start with a clear objective.

Go To Market 109

Go To Market GTM Objectives and Key Results Technology 109

Search Engine Land

OCTOBER 10, 2023

Within this segment, our focus centers on these key areas: Demographic trends. Within this segment, our focus is directed toward these key aspects: Competitors. Demand growth rate. Annual growth trends. Objectives can be categorized into: Revenues Savings Orders Leads Etc. Consumption trends. Political landscape.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Search Engine Land

AUGUST 21, 2023

SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. A KPI is a key performance indicator. This is a quantifiable measurement of performance in relation to a specific objective. What are KPIs? Your SEO KPIs then track performance toward that goal.

Objectives and Key Results 94

Objectives and Key Results Referrals CTR Conversion 94

Heinz Marketing

MARCH 26, 2021

In this blog post, I’ll document each section of Miller’s teachings with my notes and key takeaways—so you don’t have to! And while knowing the right question to ask is key, we also need to know where to direct the question. Even though our lives as humans are richly diverse, they can be boiled down to 4 main areas.

Objectives and Key Results 134

Objectives and Key Results Follow-up Finance Closing 134