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Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

The result? Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. What is the growth stage of the product life cycle (and why is it important)? Image source.

Growth 102
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The Key to AI Success: Your Data with Oracle Netsuite

SaaStr

EMEA Oracle NetSuite SVP Nicky Tozer and COO Ham Patel took the stage at SaaStr Europa to talk about real-world examples of how traditional and Generative AI can help supercharge your growth. It’s not growth at all costs any more, so how do we make people, processes, and technology more efficient while still achieving growth?

Finance 65
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8 Revenue Enablement Strategies That Get Results

Highspot

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. This, in turn, can help achieve 19% faster revenue growth and a 15% increase in profitability.

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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

As a sales leader, your efforts directly impact the company’s stability and growth. While you may want your sales team to focus on selling, they also spend much time on administrative tasks. In doing so, you can give your reps more time to sell while helping them reach more qualified leads.

Product 246
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Conversational marketing: A guide to a key B2B GTM strategy

Martech

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 122
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The Key To Sales – Unlocking Success

The 5% Institute

Whether you’re selling products or services, mastering the art of sales is essential to driving revenue and growth. This article explores the key elements that contribute to sales success, providing valuable insights and strategies to help you achieve your sales goals. Identify their needs, pain points, and desires.

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Target ROAS in Google Ads: 5 key considerations

Search Engine Land

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. Consider an ecommerce store selling products worth $20, $50 and $100.