ConversionXL

JUNE 30, 2019

How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. By Karl Gilis.

UX 126

UX X-functional A/B testing User Experience 126

SaaStr

DECEMBER 31, 2019

With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. Learn how to apply consumer grade growth, engagement, design, and prioritization strategies to increase adoption within your products.

Product 52

Product B2B Growth X-functional 52

Hubspot

JUNE 21, 2019

Fortunately, there are tons of awesome website plugins that can quickly and easily improve the functionality of any site. Website plugins are individual services that improve a specific functionality of your site. Simply set one up, and your site can run smoother and offer features your users want. Image Source. Image Source.

A/B testing 101

A/B testing X-functional Lead generation UX 101

PandaDoc

OCTOBER 3, 2023

When evaluating AI tools , criteria like integration capabilities, user experience, output accuracy, transparency, data security, costs, and future evolution plans should be assessed against business needs. Each session included 8—10 sales reps from various regions and product lines. They also used Wonderway.io

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). And that expands the skills that optimisers need.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

JANUARY 10, 2020

Or hey, we’re having all these arguments internally about whether we should take the product down this road or that one. Let’s hire an amazing VP of product who’s going to answer this question for us and kind of have the frameworks to do it. Really it’s more like product market fit solves all problems.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

ConversionXL

APRIL 23, 2019

revenue growth. The bottom line is this: Behavior = Motivation x Ability x Trigger. When Amazon sends you an email with a product promotion, that’s motivation and a trigger. People click on the link and get to the product page. How to Design Your “Add to Cart” Function and Shopping Cart Page.

E-commerce 115

E-commerce X-functional UX Drivers/motivators 115

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), and it went well. They all mean the same thing, though.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

APRIL 3, 2018

CXL Live is our flagship conference about growth and optimization. The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. Amazon built its growth on top of these 4 pillars: Customer Centricity. Growth exists to remove barriers to adoption.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Lead Fuze

JULY 6, 2023

Pinpointing customers’ issues is an essential move in boosting your product or service, increasing customer gratification, and eventually aiding the development of your company. We’ll also explore practical solutions like offering multiple payment options and regular product training programs that address specific problems.

Customers 52

Customers Clients Lead generation X-functional 52

ConversionXL

AUGUST 4, 2020

Record what happens next, too—the communications you receive after purchasing through to the delivery, packaging, and product itself. What’s the return experience like? During this stage, you want to meet the people doing the main activities in each function, not the managers. . Product team. What’s the experience like?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

SaaStr

DECEMBER 17, 2019

We have a product strategy and a company strategy and it happens that this acquisition was a fantastic fit there. Zach : Our product’s been live for 5 years. So they spent 9 months internally building this product called Intelligent Portfolios. Who’s adopting the product within an organization? Ari : Okay.

Finance 57

Finance X-functional Non-Profits Launch 57

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. Let’s get to it!

E-commerce 126

E-commerce Launch Campaign Retail 126

PandaDoc

APRIL 12, 2022

In many cases, all aspects of the business — from product expansion to feature development — revolve around customer metrics and feedback. Customer insights can help you improve your product and get a better understanding of what features are most important to users. Sometimes, this is great. Passives : Scored 7-8.

Customers 52

Customers X-functional Promote Price 52

ConversionXL

JUNE 26, 2017

Websites selling different things are different and even if they sell the same products, their target audience might be different. Morgan Brown : Building a Growth Organization. Organize growth into a cross-functional team. Build your team – make sure they are focused on driving growth through testing.

UX 85

UX Cross-sell A/B testing Government 85

SaaStr

AUGUST 30, 2019

From team to vision to metrics to funding and more, these principles provide the framework for high-growth, high performing SaaS companies. I do have to ask though, you saw some incredible hyper growth during that period at Box. How can you develop a winning culture? How can you set aggressive but realistic goals?

X-functional 54

X-functional Drivers/motivators Start-ups Engineering 54

ConversionXL

JANUARY 14, 2016

That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. For example, a gaming app that knows users who complete a tutorial are much more likely to be retained over time than players that do not, can measure and then segment users who completed tutorials.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), and it went well.

X-functional 102

X-functional Represent Follow-up Up-sell 102

SaaStr

AUGUST 15, 2020

So it’s about operational efficiencies, productivity gains, digital experiences and making sure we’ve captured those. We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. I think that simplicity in the product is a key driver.

Retail 77

Retail Start-ups Drivers/motivators Up-sell 77

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. ” Their analytics tools can be used for collecting, reporting, visualizing, targeting, testing,and predicting with data across different digital experiences: site and mobile. Most flexibility of any tool out there.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

MAY 14, 2014

He told me having eCommerce as the focal point for both Marketing & IT resharpened everyone’s focus and having one united goal has brought on promising (double-digit) growth. It’s also important to note that their focus didn’t just seem to be “conversions” but more on an overall user experience.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

JULY 13, 2016

They knew that by associating a product with something (or someone) attractive, they could raise the perceived value of the product as well. The rising tide effect of products and companies. The logic goes, “if X important person used Y product, it must be amazing.” Corporate (big) names. Image Source.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. Jaime Levy: Conducting Methodical Guerrilla User Research. Typically happens at the end of the product lifecycle. Pay them upfront so they don’t try to say X to get the money. 89% competed solely on customer experience in 2016. See you next year.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JULY 6, 2021

In this guide, you’ll learn how to make your ads budget go further, whether your products are right for LinkedIn, and how to measure your success. A LinkedIn Ads strategy for better ROI: Advertise high-value products and services. The products or services that do (and don’t) work for LinkedIn Ads. That’s the cold hard truth.

CTR 129

CTR X-functional Campaign Price 129

ConversionXL

APRIL 10, 2018

In fact, as Nick DiSabato pointed here on CXL a couple of months ago: “[…] all internet traffic growth came from mobile last year.”. Even Google signified the importance of the mobile market to me in one of their announcements , in which the search engine openly referred to their users as primary mobile. image source ).

E-commerce 110

E-commerce UX Lead generation X-functional 110

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. The practice of closed-loop marketing is being able to execute, track and show how marketing efforts have impacted bottom-line business growth.

Networking 78

Networking Non-Profits Engineering Follow-up 78

SaaStr

AUGUST 19, 2020

We shut down something called the Evernote market which was selling physical goods, sunset some nice products like Evernote food which had nice followings, but I felt were distracting from the larger priorities. We had way too many bugs, latency had grown to too long and crashes were a problem with the product.

E-commerce 100

E-commerce Price Start-ups Growth 100

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). Nir Eyal: How to Build Habit-Forming Products. The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. 52 / test duration weeks ) x (# of simultaneously testable pages/funnels). When growth is declining or slowing.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77