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How B2B marketing is becoming a strategic growth driver

Martech

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. Digital and content marketing use behavioral data to personalize user experiences. Data and AI enable marketers to drive strategic growth and deliver measurable business impact.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

UX/UI is preserved even with push notifications Many believe that the subscription prompt for push notifications worsens the user experience, and if someone allows notifications, they will be bombarded and immediately leave the site. You don’t have to aggressively offer users to subscribe immediately.

Growth 85
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How to transform your website into a continuous marketing powerhouse

Martech

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. AI-driven personalization engines : Integrate solutions like Dynamic Yield or Algolia to deliver hyper-personalized user experiences. Processing.

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Essential stack for a B2B startup: Best of the MarTechBot

Martech

Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates. By understanding how users interact with your website, you can optimize user experience, improve conversion rates, and refine your marketing strategies. Email: Business email address Sign me up! Processing.

B2B 122
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

You’ll discover how successful companies align BI capabilities with their growth strategies and learn what to look for when it comes to user adoption and implementation. We’ll explore essential criteria like scalability, integration ease, and customization tools that can help your business thrive in an increasingly data-driven world.

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How AI is reshaping the content creator industry

Search Engine Land

Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. However, as Acemoglu found in previous industrial revolutions, technology produces growth when invested to improve productivity, not to cut costs to automate production.

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How to clarify marketing metrics to impress the C-suite

Martech

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

Finance 128