SaaStr

SEPTEMBER 11, 2024

Stephanie Couzin, the VP of GTM Strategy and Ops, and Roderick De Greef, the VP of Sales and GM EMEA, share Lucid’s transition from a PLG company to a PLG and Sales-Led company. Lucid is the leading provider of visual collaboration software with over 70M users worldwide.

Territory 124

Territory GTM Price Cross-sell 124

Highspot

OCTOBER 23, 2023

Develop a Robust Product Launch Plan and GTM Strategy A well-thought-out launch plan and a go-to-market strategy (GTM) ensure you reach the right audience with the right message. This plan will encompass all action items required to meet your launch date, forming an integral part of your overarching GTM strategy.

Launch 59

Launch Negotiate Product GTM 59

Salesforce

APRIL 7, 2022

You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. Belal batraway, head of Go-to-market, GTM buddy. If not, it’s an opportunity to either negotiate or cut your losses. Belal batraway, head of Go-to-market, GTM buddy. watch now.

Pipeline 97

Pipeline GTM Quota Pitch 97

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Therefore, it is essential to define the parameters of the deal structure in advance of price negotiation. Customization.

GTM 87

GTM Negotiate Profit margin Contract 87

SaaStr

SEPTEMBER 26, 2023

SynthAI won’t be as effective for other categories that involve negotiating a complex merger and term sheet. GTM execution. Will it be existing companies embedding AI smartly or new startups who can meaningfully adopt AI faster? Only time will tell. Building a data moat dramatically enables your ability to win on: More ease of use.

Contract 126

Contract GTM B2B Negotiate 126

SaaStr

MARCH 7, 2023

Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years. To build resilience in GTM, many companies are cutting the least experienced people, typically the newest ones, particularly salespeople who aren’t ramped and haven’t reached attainment yet.

GTM 72

GTM Growth Profit margin Contract 72

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. And they’re a lot more nimble if you give them that flexibility. Deborah: Thanks.

GTM 80

GTM Pipeline Healthcare Sales 80

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. A well-crafted GTM strategy ensures target buyers see your product, understand and appreciate its value, and are compelled to buy. How do you avoid this and capture customer interest?

Go To Market 119

Go To Market Objectives and Key Results GTM Price 119

SaaStr

OCTOBER 10, 2023

When going through the founder-led sales era, you learn so much and have the adaptability and flexibility to negotiate things. More often than not, sales and GTM are the limiting factors for growth. In the early stages, you want to be involved for a variety of reasons. How do you do it? What do you look for?

GTM 113

GTM Cross-sell Price Sales 113

Sales Hacker

JUNE 23, 2021

This is because HubSpot covers all parts of a GTM revenue org in their blog. Topics include: Negotiating and closing. They write about negotiation techniques, sales email tips, and how to build rapport with customers. HubSpot Sales. Topics: Prospecting. Sales plans. Sales strategy. Running meetings. Cold calling.

Cold Call 104

Cold Call Negotiate Objectives and Key Results Sales 104

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. Each product and market are different, therefore each GTM strategy should be thoroughly thought out; mapping a market problem and solution a product offers.

Go To Market 101

Go To Market Process GTM Education 101

SaaStr

JANUARY 25, 2021

Lower tiers often have less back and forth negotiation and can create buy-in and proof for your customer to expand their use to the rest of their team. Optimize Your GTM Tech Stack to Further Enable Your Remote Sales Team. A product needs to be sticky for it to work, and the churn manageable. Optimize your touchpoints.

Cross-sell 95

Cross-sell GTM Sales Territory 95

Sales Hacker

JULY 14, 2021

Messaging is disjointed when GTM functions are separate. Sales Ops is focused on making their sales reps lives easier by providing an effective tech stack, reviewing order forms and advising on negotiations, and helping reps navigate the approvals needed to close deals. A more seamless process is possible with RevOps.”.

Territory 103

Territory GTM Sales Consult 103

Sales Hacker

JULY 14, 2023

Real questions asked by real founders and answered by some of the sharpest GTM minds in the space. Thanks for reading The GTM Newsletter! Share The GTM Newsletter “I’m an early stage founder looking for resources / templates / examples of SDR and AE enterprise commission and bonus structures that have successfully worked.

GTM 52

GTM Commission Quota Growth 52

SaaStr

OCTOBER 10, 2023

For many organizations, friction can arise between the GTM engine and the legal team. Partner on Customer Negotiations : Discuss the other’s needs, really meet in the middle on your perspectives. And it often comes down to a misalignment in goals. A revenue leader’s responsibility is to drive revenue and grow the company.

Legal 69

Legal Closing GTM Finance 69

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. A well-crafted GTM strategy ensures target buyers see your product, understand and appreciate its value, and are compelled to buy. How do you avoid this and capture customer interest?

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

Lead Fuze

JANUARY 1, 2022

This article is intended for those who want to learn more about how companies can negotiate with their technology providers. So it’s important when negotiating price with your manufacturer to define all parameters beforehand so you can be sure what they mean before deciding on any assumptions. New OEM Software Structure.

Negotiate 52

Negotiate Profit margin Contract Price 52

Sales Hacker

SEPTEMBER 11, 2020

This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. Conduct an RFP process and negotiate contract terms among the front-runners. The company is past the MVP (minimum viable product) and is showing initial signs of success.

Sell 103

Sell Minimum Viable Product Objectives and Key Results Cross-sell 103

SaaStr

OCTOBER 21, 2019

. “Compensation: know your worth and negotiate your best offer” with Former Anaplan CMO Maria Pergolino. “Work Smarter Not Harder- Scaling SaaS through GTM Strategies that work” with Winning by Design Partner Shari Johnston. of Marketing Joe Andrews, InsideView Sr. Product Marketing Manager Calvina Cheng.

GTM 43

GTM Negotiate Launch Strategize 43

ConversionXL

JUNE 2, 2022

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We The company looked to 6sense to implement their first ABM campaign , including creating personalized content, informing GTM strategy, and equipping their sales team for success. Results from their ABM efforts. $1M

Electricity 105

Electricity Pipeline Campaign Follow-up 105

Sales Hacker

MAY 26, 2021

The focus is on things like reporting, territory management and later stage tasks such as contract negotiations and finance approvals. A director job posting usually includes these skills: Oversee the GTM strategy from infrastructure and automation to sales processes and regional performance.

Territory 70

Territory Objectives and Key Results Finance Cross-sell 70

Sales Hacker

NOVEMBER 15, 2017

Negotiation. Negotiation is a strategic dialogue, discussion, or bargaining process between two or more parties with the goal of reaching a mutually acceptable agreement. Needs Assessment. Net New Business.

B2B 105

B2B E-commerce Cold Call Sales 105

InsightSquared

AUGUST 24, 2018

Annual Contract Value (ACV): Measurement of discounting, indicative of the effectiveness of negotiation. Think of your GTM strategy and revenue growth as the optimization of the whole system because true growth comes from refining the process and not just one metric. Key Takeaways.

SQL 54

SQL Contract Growth GTM 54

Highspot

MAY 30, 2024

Optimize your sales process by mapping each step, from lead generation to negotiation and closing, and finding and removing bottlenecks. Develop and review performance metrics for all teams so you can track progress and course-correct as needed. Refine Sales Process A smooth and efficient sales process is key to maximizing revenue growth.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Sales Hacker

DECEMBER 8, 2020

The whole business just grew up and blew up so much that I actually had to go and negotiate with my principal, a part-time study arrangement on the basis that I maintain a particular GPA at school, and it all worked out. We need websites now. Apparently, it’s a thing.” ” And so I taught myself web design.

Sales 115

Sales E-commerce Technology Technology 115

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. com slash GTM. Scott Barker: And welcome back to the GTM podcast. the tools don’t make the difference.

GTM 82

GTM Pitch Up-sell Contact 82

Sales Hacker

FEBRUARY 20, 2024

Helping founders with GTM Strategies and teaching sales reps how to earn the right to ask questions, which questions to ask, and when is the primary driver for Richard Harris. 10:51) The art of negotiation: engaging with procurement. (19:52) 21:47) The art of negotiation: offering discounts. (25:31)

GTM 120

GTM Negotiate Drivers/motivators Sales 120

Veloxy

FEBRUARY 15, 2024

The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts. The GTM Podcast The GTM Podcast, hosted by Scott Barker, features interviews with tech leaders and VCs, sharing insights and stories, plus listener Q&As.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

FEBRUARY 23, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. 4 They leveraged this one simple GTM strategy: “The Cadence” Vichich credits a go-to-market strategy dubbed “ The Cadence ” for accelerating Wisely’s brand and growth.

GTM 119

GTM Sell Finance Contact 119

Sales Hacker

OCTOBER 7, 2021

Remember this when you are negotiating your pay. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Jenny is a revenue leader and GTM strategist. Julie is responsible for GTM strategy, optimizing sales performance, and building great teams. Own your power. Amy Slater.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

SaaStr

SEPTEMBER 27, 2024

For this growth tactic, we will dive into the evolution of the GTM organization. The Account Managers own the relationship, and if they need to sell a product, they tag in an AE who does the demo, evaluation, and negotiation. How was it structured at the beginning, and what has it become today on its journey from 4 to 30 SKUs?

Growth 129

Growth Quota Account management Cold Call 129

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Negotiation: Both sales reps and decision-makers discuss pricing details and feature needs.

Go To Market 69

Go To Market Process GTM Launch 69

Salesforce

MAY 2, 2022

Head of GTM, GTM Buddy, Atlanta, Georgia. Why you should follow Belal: He’s a go-to-market (GTM) leader and advisor for early-stage startups, including two that went public, two that have been acquired, and one that is now a Fortune Unicorn. Belal Batrawy. Follow her on LinkedIn. Become a student of sales. Marcus Chan.

Gaming 98

Gaming GTM Consult Sales 98

Salesforce

JULY 28, 2022

Sales leaders like Belal Batrawy , head of GTM (Go To Market) at GTM Buddy, implement tech that helps reps stay focused on high-impact selling activities instead of manual tasks. Automate tasks to maximize efficiency. Automation can minimize risk, reduce human error, and help you concentrate on tasks that move the needle.

Cross-sell 98

Cross-sell GTM Quota Contract 98

SaaStr

MAY 10, 2019

How should North Star’s be segregated between GTM teams and biz ops teams? You said you believe in eliminating the handoffs between GTM teams and the redundancy of MQLs and SQLs. Our demo to negotiation phase is really really abysmal. * Why does Jason believe that your North Star has to be revenue in the go to market teams?

X-functional 58

X-functional SQL Pipeline Go To Market 58

Martech

JANUARY 27, 2025

Over the past 22 months, Ive spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book Im finishing. At this point, its clear to many that GTM is not the deterministic, coin-operated machine that many founders and VCs thought it would be almost two decades ago. Critical facts for your 2025 GTM strategy 1.

GTM 104

GTM Non-Profits Networking B2B 104

SalesHandy

OCTOBER 28, 2022

The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy. Very often this occurs through a thorough process of follow-up emails or calls, negotiations, free trial offerings, and product demos.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59